Description
Peer-to-peer marketing may be one of the most underutilized strategies for American colleges and universities today.
Several studies show that current students are Gen Z’s most preferred source of information about prospective colleges and universities after school websites. Many students are ready and willing to answer their fellow Gen Z’s questions through peer-to-peer marketing, and the barrier to entry is much lower than you may think.
George Olesen, CEO of The Ambassador Platform, gives us the nitty-gritty on the present state of peer-to-peer marketing in higher ed and how schools should leverage this underrated strategy.
Join us as we discuss:
- Empowering students to safely represent your school (6:50)
- Measuring your peer-to-peer campaign performance (14:40)
- Engaging different personas and underrepresented groups (24:40)
- Incentivizing students to participate in your ambassador program (31:32)
Check out these resources we mentioned during the podcast:
- george@theambassadorplatform.com
- Factfulness: Ten Reasons We're Wrong About the World - and Why Things Are Better Than You Think
To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website or search for The Higher Edge in your favorite podcast player.
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