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Intentional Branding: A Messaging Strategy That Resonates cover
Intentional Branding: A Messaging Strategy That Resonates cover
The Higher Ed Marketer

Intentional Branding: A Messaging Strategy That Resonates

Intentional Branding: A Messaging Strategy That Resonates

31min |01/10/2024
Play
undefined cover
undefined cover
Intentional Branding: A Messaging Strategy That Resonates cover
Intentional Branding: A Messaging Strategy That Resonates cover
The Higher Ed Marketer

Intentional Branding: A Messaging Strategy That Resonates

Intentional Branding: A Messaging Strategy That Resonates

31min |01/10/2024
Play

Description

Bart and Troy return for a conversation with Janice Supplee, VP for Enrollment and Communications at Cedarville University, around intentional branding in higher ed messaging. 


Janice shares how Cedarville’s “One Thousand Days” metaphor has not only defined the institution’s identity but also shaped its approach to student development and marketing strategy. She emphasizes the importance of consistent messaging, intentionality in brand communication, and building a high-capacity team that embodies the university’s mission. 


Tune in to discover practical insights on how your institution can stand out in a crowded higher ed space through intentional and consistent branding.

Join us as we discuss:

  • [1:30] How a university president’s speech became a marketing slogan

  • [8:34] Keeping messaging on-brand through consistent communication

  • [15:48] The secret to a fulfilled, high-performing marketing team

Check out these resources we mentioned during the podcast:


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.


The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

Bart and Troy return for a conversation with Janice Supplee, VP for Enrollment and Communications at Cedarville University, around intentional branding in higher ed messaging. 


Janice shares how Cedarville’s “One Thousand Days” metaphor has not only defined the institution’s identity but also shaped its approach to student development and marketing strategy. She emphasizes the importance of consistent messaging, intentionality in brand communication, and building a high-capacity team that embodies the university’s mission. 


Tune in to discover practical insights on how your institution can stand out in a crowded higher ed space through intentional and consistent branding.

Join us as we discuss:

  • [1:30] How a university president’s speech became a marketing slogan

  • [8:34] Keeping messaging on-brand through consistent communication

  • [15:48] The secret to a fulfilled, high-performing marketing team

Check out these resources we mentioned during the podcast:


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.


The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

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Description

Bart and Troy return for a conversation with Janice Supplee, VP for Enrollment and Communications at Cedarville University, around intentional branding in higher ed messaging. 


Janice shares how Cedarville’s “One Thousand Days” metaphor has not only defined the institution’s identity but also shaped its approach to student development and marketing strategy. She emphasizes the importance of consistent messaging, intentionality in brand communication, and building a high-capacity team that embodies the university’s mission. 


Tune in to discover practical insights on how your institution can stand out in a crowded higher ed space through intentional and consistent branding.

Join us as we discuss:

  • [1:30] How a university president’s speech became a marketing slogan

  • [8:34] Keeping messaging on-brand through consistent communication

  • [15:48] The secret to a fulfilled, high-performing marketing team

Check out these resources we mentioned during the podcast:


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.


The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

Bart and Troy return for a conversation with Janice Supplee, VP for Enrollment and Communications at Cedarville University, around intentional branding in higher ed messaging. 


Janice shares how Cedarville’s “One Thousand Days” metaphor has not only defined the institution’s identity but also shaped its approach to student development and marketing strategy. She emphasizes the importance of consistent messaging, intentionality in brand communication, and building a high-capacity team that embodies the university’s mission. 


Tune in to discover practical insights on how your institution can stand out in a crowded higher ed space through intentional and consistent branding.

Join us as we discuss:

  • [1:30] How a university president’s speech became a marketing slogan

  • [8:34] Keeping messaging on-brand through consistent communication

  • [15:48] The secret to a fulfilled, high-performing marketing team

Check out these resources we mentioned during the podcast:


To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player.


The Higher Ed Marketer Podcast is powered by Caylor Solutions—your go-to partner for higher ed mission-fit marketing strategies, enrollment, and branding needs—and sponsored by Ring Digital, your ad targeting people.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

Embed

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