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The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem cover
The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem cover
The Higher Ed Marketer

The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem

The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem

40min |28/11/2023
Play
undefined cover
undefined cover
The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem cover
The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem cover
The Higher Ed Marketer

The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem

The “Why” Factor: How to Stay True to Your Mission in the Enrollment Ecosystem

40min |28/11/2023
Play

Description

If someone asked you to define your institution’s “Why,” could you?

When was the last time you really looked through your brand guide to ensure you were sticking to the mission? Are all your ducks really in a row?

DJ Menifee, Vice President of Enrollment, Marketing, Communications and Retention at Bradley University, joined us to talk about why schools need to assess their assets. DJ, an avid sneakerhead, knows the importance of grounding the “Why” to progress your institution's mission.

In this episode, we bridge the connection between institutional mission and actions.

Join us as we discuss:

- The enrollment ecosystem (3:44)

- Enrollment funnel challenges (7:12)

- Assessing your assets (15:09)

- Being grounded in the “Why” (27:29)

Check out these resources we mentioned during the podcast:

- dmenifee@bradley.edu

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. 

Description

If someone asked you to define your institution’s “Why,” could you?

When was the last time you really looked through your brand guide to ensure you were sticking to the mission? Are all your ducks really in a row?

DJ Menifee, Vice President of Enrollment, Marketing, Communications and Retention at Bradley University, joined us to talk about why schools need to assess their assets. DJ, an avid sneakerhead, knows the importance of grounding the “Why” to progress your institution's mission.

In this episode, we bridge the connection between institutional mission and actions.

Join us as we discuss:

- The enrollment ecosystem (3:44)

- Enrollment funnel challenges (7:12)

- Assessing your assets (15:09)

- Being grounded in the “Why” (27:29)

Check out these resources we mentioned during the podcast:

- dmenifee@bradley.edu

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. 

Share

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Description

If someone asked you to define your institution’s “Why,” could you?

When was the last time you really looked through your brand guide to ensure you were sticking to the mission? Are all your ducks really in a row?

DJ Menifee, Vice President of Enrollment, Marketing, Communications and Retention at Bradley University, joined us to talk about why schools need to assess their assets. DJ, an avid sneakerhead, knows the importance of grounding the “Why” to progress your institution's mission.

In this episode, we bridge the connection between institutional mission and actions.

Join us as we discuss:

- The enrollment ecosystem (3:44)

- Enrollment funnel challenges (7:12)

- Assessing your assets (15:09)

- Being grounded in the “Why” (27:29)

Check out these resources we mentioned during the podcast:

- dmenifee@bradley.edu

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. 

Description

If someone asked you to define your institution’s “Why,” could you?

When was the last time you really looked through your brand guide to ensure you were sticking to the mission? Are all your ducks really in a row?

DJ Menifee, Vice President of Enrollment, Marketing, Communications and Retention at Bradley University, joined us to talk about why schools need to assess their assets. DJ, an avid sneakerhead, knows the importance of grounding the “Why” to progress your institution's mission.

In this episode, we bridge the connection between institutional mission and actions.

Join us as we discuss:

- The enrollment ecosystem (3:44)

- Enrollment funnel challenges (7:12)

- Assessing your assets (15:09)

- Being grounded in the “Why” (27:29)

Check out these resources we mentioned during the podcast:

- dmenifee@bradley.edu

To hear this interview and many more like it, subscribe on Apple Podcasts, Spotify, or our website, or search for The Higher Ed Marketer in your favorite podcast player. 

Share

Embed

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