The only way to truly impact is to align particular strategies with particular audiences. To continue pushing the needle forward as marketers, we must think strategically about why we do what we do. 

Chris Bender, the Assistant Dean for Communications at the University of Maryland, joins us today to discuss why marketers should think more strategically. Chris brings a wealth of experience and knowledge in higher ed marketing and talks with us today about how our work as marketers can be strategic and move business forward. 

Join us as we discuss:

•  How marketers can better differentiate themselves from other schools. 
•  Why it is essential to present yourself in a way that is strategically linked to the universities goals. 
•  Why you should let the audience dictate strategy, not tactics. 

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