Description

To succeed at higher ed marketing, you need to understand the challenges prospective students face.

For example, what hurdles do they need to overcome to attend your school?

Often, a major hurdle is the prospect of borrowing money. That’s why offering loan repayment assistance programs, or LRAPs, can make a huge difference with enrollment.

Peter Samuelson, President at Ardeo Education Solutions, joins the show to explain what LRAPs are, how they’re used, and how higher ed institutions benefit from them.

We discuss:

- How colleges and universities can use LRAPs

- The research into the benefits of LRAPs

- The “College Is Worth It” research initiative

- The difference between income share agreements (ISAs) and LRAPs

Email Peter if you have any questions about LRAPs.

To hear more interviews like this one, subscribe to Higher Ed Marketer on Apple Podcasts, Spotify, or your preferred podcast platform.

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