Several shades of Louis Vuitton's $160 lipsticks are already selling out, proof that heritage brands can flex into new categories. By contrast, Alo's move into high-end leather bags feels like a bigger gamble.

The wellness baddie fit is already complete with a Chanel, Louis V, or Hermès on the arm. Can Alo really rewrite that code? Or in TikTok terms: "Lulu who? Alo me or Louis V?" The real question is whether Alo can level up from leggings to high-end accessories.

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