- Speaker #0
There were three questions that you can answer with any Facebook group. But those three questions and answers, I was copying and pasting that information when people are entering my group to a Google Sheet. I was like, wait, there has to be a better way. I found a tool online and instead of subscribing to that tool, I said, I want to own this solution. I hired a person on Upwork for $380. Two people signed up for $7 a month. I'm like, if two people can pay this, then 10 people can pay this. And then now it's... thousands of people and then offering them higher packages, which is group coaching, because people just don't want to get emails from Facebook group. They want to monetize their group. So the Chrome extension became a lead magnet that continuously pays and allows me to have warm conversations with my audience.
- Speaker #1
One of the keys, I think you said it earlier in your success is you have an integrator.
- Speaker #0
I even, when I hire a coach, I'm like, hey, can I pay you for a day? I'll fly in my team member who's the integrator and I would have them execute in real time like while we're there. A lot of people try to do it themselves. And for me, I'm like, you do stuff through other people. We're watching.
- Speaker #1
How you doing, man? Here for another Tuesday, another podcast.
- Speaker #2
Another Tuesday. You are right. We got to change that up, you know? We should have one every day. What do you think?
- Speaker #1
Some days, most people don't realize we shoot these in batches, and some days there's a bunch in a day. So I think one day we did three or four misfits, and I did two AM-PM podcasts. Yeah. And then some days, well, I guess we avoid Wednesdays with your lunch with Norm, but, yeah, it's... It's fun, though, but sometimes, you know, you get talked out if it's the end of the day on one of those long days. But today is not one of those days. Today, well, I did an AM-PM podcast earlier today, but then we have this one with Kim Dang, which is, I think, going to be really interesting. You know, one of the things that you and I both always preach is get out, put some pants on, quit sitting behind the computer in your underwear, and get out there and meet people. This is where I met our guest today is at the Internet Marketing Party in Austin, which is a party that's been running about 16 years. I think it's the second Thursday of every month. David Gonzalez, who's been on the podcast, I think it was back like episode two, episode two, runs this party and so I actually went out. to it uh recently and i met uh i met our guest today and i was impressed and i was like hey you gotta come on the podcast we gotta we gotta talk about this you've been doing a lot of cool stuff so you know that's you never know uh where you're gonna run into someone uh and um that
- Speaker #2
that's uh that's gonna be amazing to talk to yeah and i uh i just want to restate that uh the thing about the pants so kev you do have pants on right
- Speaker #1
I do have pants on right now.
- Speaker #2
Because I don't want to even imagine.
- Speaker #1
You don't want to even imagine that. We're not going to go there because that would be a horror film. So that's okay. But, yeah, I do have pants on. But I do have a little dog sitting right next to me because, as we talked about in a previous episode, I just got a puppy on Sunday, a little eight-week-old puppy. So if you hear a little whimper or something during the podcast, that's her. but If she can't see me, she freaks out. So, uh, it's because she's, you know, adjusting. Just eight weeks, so eight weeks and two days old now. So, uh, young little girl. She did go on the grass, used the bathroom finally today, twice on the grass by herself. So that was quick. She's not trained, don't get me wrong. She's not house trained, but that was progress. So I'm a happy camper.
- Speaker #2
All right, Kev, this is exciting. It's exciting, isn't it? Every Tuesday we'll get to see Kona, you know, ever grow, making sure she feeds on the grass.
- Speaker #1
That's right.
- Speaker #2
My wife makes me do that too.
- Speaker #1
So, well, that's, you know, sometimes you need to fertilize it. Exactly. If you don't fertilize it, you'd be okay. But, hey, you know, speaking of fertilizing, you know, there's things you can do to fertilize online. Not in the way you're thinking, Norm, but in fertilize a community, fertilize a group, fertilize a Facebook group, in fact. And that's what our guest today is like a master at. She's like one of the experts at like, how can you build an audience and a community without spending a lot of money on ads and then leverage that into software or leverage that into coaching or leverage that into different things? And it's going to be cool to hear her strategies because it's pretty unique. I'm excited to have Kim on today.
- Speaker #2
I was wondering how you're going to segue that whole thing, but I'm glad it was that way.
- Speaker #1
All right,
- Speaker #2
let's bring on Kim. Hello, Kim.
- Speaker #0
How are you doing, Kim? Hey, Norm. Hey, Kevin. That was a very interesting segue.
- Speaker #2
Oh my gosh, Kev. All right. It's so nice to meet you. We haven't met, and Kevin told me a little bit about you. And like he said, Going to these events, it's so cool because you get to meet new people. Could you tell us a little bit about your background?
- Speaker #0
Yeah, in 2013, I started a wrecking yard from scratch. So a lot of my friends went off to medical school and, you know, dental school and like the typical Asian gotta be a doctor route. And I... Move to the desert of California, even though California is a desert by itself. to a little town called Hesperia and I got a warehouse and I started parting out cars and that's where my story started with e-comm. So I got a few warehouses selling car parts. I exited out of that company in January but throughout the way I went from selling cars, car parts on Shopify, Amazon, eBay to... I want to sell software because software is no inventory, unlimited inventory, kind of. And that's when I got into Chrome extensions. And I know that when I was selling car parts, I'm like, I wish there was something I could sell that is that I don't have to ship. There's no returns. And my friend at the time, I was going through internet marketing parties, not Unlike the one that we met at Kevin, where it's like, you're an entrepreneur, what do you do? I sell car parts online. And people are like, Oh, okay, what do you is that what you want to do? And I said, not really, I want to be able to sell something intangible. And that's when I got introduced to the book.com secrets. And I got into digital marketing, but I didn't know what to actually offer. So The first thing my friend said was create a Facebook group, because you can't really sell unless you have a community that has a pain point that is suffering from something, and then you provide them the solution. So when I started a Facebook group, again, I had no idea, like, what am I selling them? I just got sucked into the affiliate marketing world, but I was horrible at affiliate marketing. Because I was telling people, hey, click on all my links, you'll buy all my stuff, right? Like, this is how I make affiliate money by forming a group, asking my friends and family members to click on my links. And that didn't work out. So when I was going into the group, there were three questions that you can answer with any Facebook group. I don't know how you guys are familiar with groups. But those three questions and answers, I was copying and pasting that information when people are entering my group to a Google sheet. And I was like, wait, there has to be a better way. I found a tool online. And instead of subscribing to that tool or purchasing that tool, I said, I want to own this solution. So I kind of reverse engineered that tool. It just got the data and pushed it to a Google Sheet. I hired a person on Upwork for $380. And then that was my first email blast to 25 people in my Facebook group. Two people signed up for $7 a month to pay me for the tool. And two people became 10, became... I'm like, if two people can pay this, then 10 people can pay this. And then now it's thousands of people paying for that solution. So that's how I got deeper into this world. I automated my dismantling business. Then I got into software. and As you know, if anyone touches Russell Brunson's world, everything leads to having your own offer, your own high ticket program, your own community. So that's what it led to creating live events for my people who subscribe to my software and then offering them higher packages, which is group coaching, because people just don't want to get emails from Facebook group. They want to monetize their group. So. The Chrome extension became a lead magnet of sorts that continuously pays and allows me to have warm conversations with my audience. So because of that, I have been behind the scenes to so many groups and a lot of them are e-com groups as well. A lot of them are coaches groups. So my audience became a lot of coaches and consultants and then a portion of them. Because e-com people like to monetize and get customers and send them into a community as well.
- Speaker #2
Can I ask? I just want to. This is. All that sounds fantastic. We've got so many different rabbit holes we're going to go down. But I got to go back to the very first thing you said. How the hell did you get into, oh, man, I got to go and open up a wrecking yard?
- Speaker #0
Because. I don't know if you've ever felt this way. This is how I felt. I felt when I was growing up, I was always the black sheep in my family. I always was doing something randomly weird when everyone else was like marching in this way. So when I was in high school.
- Speaker #1
That's a misfit norm.
- Speaker #0
Yes. When I was in high school and the idea was sold like, oh, get good grades and then you go to college, then you get a job and that's how your life is supposed to be. That scared me. I don't like I don't want to work for someone else. That sounds horrible. So what can I do? So I had a friend, he was listing on eBay these car parts and I'm like, what are you doing? Can I? do that let me be your apprentice and so i did that for free and he owned a little tiny warehouse in the desert and that's when i got i got a glimpse of an of just a friend of mine who's like just a regular friend um working for his dad just listing car parts online used car parts on ebay and um i was first an intern then i got paid ten dollars an hour to list And then I taught my dad how to do that. So I offloaded the work to my dad. So my dad can earn extra money because we're immigrants. And, you know, we grew up very poor. And then, so my parents wanted me to go to college. So that's what I did. I went to UCLA. But during college, I'm like, my experience in high school gave me this idea that if I just list these car parts. I'm not going to have to work for anyone else. I can just work for myself. So my plan was never to go and work at a job. My plan was just to figure out how to list stuff on eBay and get that income. And the more I looked into it, what I did was I, so I had, I went to a lot of these warehouses to poach the people who work in them. So I poached a guy named Hui. And I'm like, Hui, do you want to start your own thing? You know, you don't have to work for them. And he's like, yes. So I teamed up with him. It enabled me to understand dismantling companies, which is kind of like a legal chop shop, legal wrecking yard. And it's not conceptually a complicated idea. You buy these cars at auction. For a couple of thousand dollars, a lot of cars are totaled because the insurance company would rather total a car, even though it looks nice, than try to fix it because it's more expensive for them. So there's all these car parts. If you go to copart.com, a car is being sold every two seconds, I think. So you can just purchase a car on auction, have it shipped to your warehouse. You could get a warehouse on a lease. and then you can tap into the software called Hollander ebook that With just the car part number, it will tell you all the cars that it fits. So conceptually, it's not like a complicated thing. You just buy a car. And the cars you can purchase for a couple thousand dollars for an older car. So I would buy like a 1992 Mercedes, you know, and then have it shipped to a warehouse. And from there, I hired people on Craigslist to take apart the car because there's tons of just people that can. They like to wrench, so they'll take it apart. And then I hired one person to take a picture of all the car parts, clean it, take a picture of it. And that's when I found out what Upwork at Elance was at that time. I'm like, wait, I can just hire a random person online to look at these car parts, remotely enter a computer that I have at the warehouse to log into the licensed Collider eBook software. to go and find all the cars that fit that one part so that now if someone buys the car part it's gonna fit their car um so after college uh i moved back home i got a few cars to ship to my dad's house he was mad at me because he's like you're supposed to become a doctor like what are you doing moving back in and i was like dad uh i don't want to work for other people so Let me save up all the money that I can make. Like I had to, you know, make some kind of money to buy these cars. So I took a job for a year. And I remember the job that I took was because I got like a UCLA grad like degree. They're like, oh, OK, I can hire you. And it was an inside sales job for a government. I just found a job on Craigslist, by the way. It's it does about 19 million a year. And there's only four salespeople. and we were selling huge. one to $2 million contracts of upgrades of their IT to the federal government, like the IRS, the CIA. And these, you know, sales reps, they're just like, they just have that relationship with the government. And I just you know, typing all day, providing them quotes from Dell and, you know, Trend Micro, all these like third party sellers selling these one to $2 million contracts. So anyways, I was an inside sales rep. So I was their keyboard monkey person just trying to put it together, send a quote, we win some of the contracts by the government. And I worked at that job for a year, and I saved up $26,000. Um, the minute I was like, okay, it's been a year. I'm done. I, I quit. And my dad was like, wait, what are you doing now? I'm like, I got a warehouse in the desert and I'm getting a U-Haul and all these car parts that are in your garage can now like go to the warehouse. And he's like, oh my gosh, thank goodness. Cause I wasn't paying rent. I was, I was freeloading off of their food. And he was mad because he was like, Kim, at least pay rent. And I'm like, no, you want me to stay here longer or you want me to get out? And he's like, I want you to get out. So I said, OK, so I'm not going to pay rent. I need to save up all my money. And he's like, OK. So, yeah. And then I remember my mom pushing this huge wheel into the U-Haul truck. She's this like small Asian lady. And she's just helping me get out. You know, she's like, here, let me help you with this wheel. and she's just like the wheel is huge and she's a small person pushing it up the u-haul ramp and i just remember the feeling of being in the u-haul going like driving to his period just on my own going all right i'm gonna do this i'm doing this and uh and then i got to the warehouse the warehouse completely empty there's no pallets or anything and all the car parts just there but i felt so happy because i'm like yes i already got momentum from the car parts of the first two cars that were parted. And, yeah, and then I didn't know, but the neighborhood, if the neighbors see that you're doing something that they feel is illegal, they'll call the cops. So I actually got like five cops just around me when we were taking apart the car in the front of the yard. And they're like, what is going on? What are you doing? And they actually pushed me onto the ground and going like, you know, and I'm like, what? This is what America does? Like, why do you do this? I have the pink slip for this car. I'm just parting it out front yard, but I'm not doing anything. So, yeah, that was an interesting experience. And my dad was so glad. He was like, you don't have like cops in front of our house. There's not all these car parts lying in the garage. And then, yeah, and then I also had USPS come by. you know, to give me like boxes, so I could ship it out. So like, there was all this activity in the front that he didn't like. But But yeah, that that's how I started. It's because I knew a friend that was doing something in eBay. And then in college, I remember I'm like, I'm gonna go back to that. I know I'm studying right now, but I'm gonna go back to that. And so on the weekends, I would, I didn't have a car because we're poor. So I would convince friends to drive me to places like a shoe shop that was throwing away a ton of shoes in into their dumpster because they need to like refresh their inventory. And I would talk to the shoe people and like, hey, next time you dump and throw all this, you know, give me a call. I'll drive by and I'll grab it. So I got all these clean hooker looking shoes on eBay and they sold very well. They were like nine inches. And I just had the like stacked up in my dorm room from the floor to the ceiling. And my roommates were just like trying to squeeze in going like, why do you have all these items? Just like I turned the dorm room into, you know, like a garage. They got they got mad at me. But I'm like, don't worry, I'm selling them.
- Speaker #1
This is on eBay. You're selling on eBay or Amazon, too?
- Speaker #0
At that time, eBay, because eBay, I was more familiar with eBay and eBay could sell used car parts and Amazon didn't let me. It wasn't until I got into the warehouse that Amazon changed their rules and say, hey, we can sell used car parts. And then also I started selling on Amazon because the eBay conferences, I met these four men who sold Amazon FBA. They were doing six million a year. And they're like. Kim, come meet us in China. I'm like, what's going on in China? They're like, this Canton Fair. And I said, okay, when? They're like, two weeks. From now, we'll be in China. Come join us. And I said, okay. And so I bought a ticket. I joined them in China. And we like, went to, you know, I wasn't doing, you know, any kind of third party, anything, I was just selling car parts. But I met them. And that's when they showed me how to negotiate to like factory workers and, you know, get like bulk discounts. And so I started selling aftermarket car parts. And that's when I could sell more on Amazon after that, when I met these like dudes. But yeah, that was very fun. Like going around China, just randomly like, okay, I'll meet you at this hotel. It's a very fun experience going and doing that. But yeah, so just like a long winded way to answer your question.
- Speaker #1
Hey, Norm, you'll love this, man. I talked to a seller the other day doing 50K a month. But when I asked them what their actual profit was, they just kind of stared at me.
- Speaker #2
Are you serious? That's kind of like driving blindfolded.
- Speaker #1
Exactly, man. I told them, you got to check out Sellerboard, this cool profit tool that's built just for Amazon sellers. It tracks everything like fees, PPC, refunds, promos, even changing COGS using FIFO.
- Speaker #2
Aha. But does it do FBM shipping costs too?
- Speaker #1
Sure does. That way you can keep your quarter four chaos totally under control and know your numbers. Because not only does it do that, but it makes your PPC bids, it forecasts inventory, it sends review requests, and even helps you get reimbursements from Amazon.
- Speaker #2
Now that's like having a CFO in your back pocket.
- Speaker #1
You know what? It's just $15 a month. But you got to go to sellerboard.com forward slash misfits. Sellerboard.com forward slash misfits. And if you do that, they'll even throw in a free two-month trial.
- Speaker #2
So you want me to say go to sellerboard.com misfits and get your number straight before your accountant loses it?
- Speaker #1
Exactly.
- Speaker #2
All right.
- Speaker #1
You have great chances sometimes like that. That's how things happen is you got to put yourself in the circumstances. And sometimes it's a little bit scary, but it leads to all kinds of things. So how big did you build this car parts company? Was it into the millions of dollars of sales or was it a small company or did it grow pretty big before you sold it?
- Speaker #0
I got it to two warehouses and it wasn't like millions of dollars. It was about $50,000 to $70,000 a month in terms of revenue. And I created it. So when I was in Hesperia, which is where it's located. I met a rock climber and I automated the entire business from end to end with a trello board so I could go rock climbing full time so I automated it I went rock climbing for two years and I traveled all over because take home I didn't need more than you know 10-15 thousand dollars a month for me so I was earning a lot more and my my standard of living and my cost was so low. because I didn't buy anything. I don't own much. And I was, I was just traveling like a, like a vagabond, like, from like place to place rock climbing. So I would get better and better rock climbing. And I would climb all these spires, like thousands of feet in the air. And so I got to experience, you know, life in a very adventurous way. And I remember telling My friends are like, Kim, why do you do that? And I'm like, Oh, I don't know. I just, I meet someone that experiences life differently. And then I adopt some of the things that they know. And then I just go all in. So that's what I did. I still had the two warehouses until the reason why I came back to this internet marketing space was because one day, this thing called legalize, it has five leaves and in California. Suddenly, all the warehouses around me turned into grow houses because they were able to pay like five pints of rent to, you know, whoever was renting these warehouses. And I didn't purchase the land, which is a mistake. But the land was owned by this 80-year-old dude that owned all these properties across California and different states, Nevada. So he wouldn't sell it. He just wants to rent all these warehouses. because of that i was asked to be evicted so i'm like oh no so all this business i built um was so fragile because someone else owns the land and they could be like, boop. The license itself is connected to the zoning of the warehouse because you need to be able to be good with the fire department, EPA laws, all that stuff. Cause you know, oil, Freon, you know, catalytic converter, you know, all that stuff. So, so my two warehouses became one, just like within three months, I had to liquidate, like the entire warehouse. And I remember I hosted a $1 sale on Craigslist, anyone who comes in with cash for $1 can get a part because I had to get rid of all the parts very quickly. And yeah, that devastated me. I'm like, Oh my gosh, all this business I built is not going to be able to really like, I can't bulletproof this. So that's when I went back into, uh, I stopped rock climbing. I went back, try to figure out how to make money online. And that's when I got into the Chrome extension, the Facebook group world, because my friend said affiliate marketing might work. And, and then, yeah. And then since then I've sold in terms of like, um, online, um, Within like five years, I sold 5.4 million online. So it's not like crazy numbers because I still kept up a nice lifestyle of the high ticket sales. But I traveled every month to like an interesting location while my team did the coaching work. And and then the coaching helped get more subscribers to my software. So I kept it like a nice lifestyle business for a long time. But yeah, the intersection between Kevin's world and mine is back in January or middle of February. I actually started a after five years of selling high ticket. I'm like, OK, what else can I do? That's a combination of like some of my skills plus a B2C offer. So that's when that's when I took my skills with e-comm. Shopify and, uh, and then, um, allow that skill to, to benefit, um, a few clients that we have, um, helping them manage their Shopify stores. So, uh, that was back in middle of February and then now we're in June. So this is where we are at now. Um, yeah,
- Speaker #1
that's a really good, that's a really good story. So you said that One of your big lessons with the auto parts was going on rented land. Isn't that what Facebook is, is rented land? But it seems like you understand that a group on Facebook is rented land. You don't own that. But what you're doing with the Chrome extension is converting that from rented land to owned land. And by having those three questions and one of those questions, I'm assuming, is what's your email address? and you're you're getting those people off of there because Facebook at any time could shut down that group or something could happen or the group could go dead or whatever. How do you get people?
- Speaker #0
that are already in a Facebook group with your Chrome extension. So I understand that the Chrome extension, if someone new is joining, like before you join, please answer these three questions and we'll approve you or whatever. And you capture the information there. But what about if you already have a group of 1,000 people and you add on your Chrome extension? How do you go back and get the first 1,000?
- Speaker #1
So the Chrome extension doesn't collect the existing 1,000. It only collects the new people coming in. There's all these strategies that you can deploy for the existing one, like giving away freebies, giving away lead magnets to the existing people. It's like, who here missed my training on XYZ? They'll be like, me, me, me, me. And then you can go and say, oh, DM me for the link or the link is below. Go ahead. And it would be an opt-in and you can get their name, email and phone number that way because people have FOMO. and then also Yeah. So, I mean, there's so many ways you can get the current email, but it's definitely not through the tool itself. The tool won't help you get existing clients, existing emails, just new people coming into the group.
- Speaker #2
What was the name of that app? It's called
- Speaker #1
Group Convert. It allows you to convert your group.
- Speaker #2
What's that?
- Speaker #0
Oh, yeah. It's under the screen. Okay.
- Speaker #2
Very good.
- Speaker #0
So basically, it just it takes that information and scrapes it into a and puts into a Google Doc for you. And then it's up to you to take it from there to Klaviyo or MailChimp or whatever you're doing or whatever your CRM is.
- Speaker #1
Yes, it goes and it pushes it to a Google Sheet. From Google Sheet, you can use Zapier or Make.com to go and automatically send them an email. And something Ninja that you can do, because I would like to share Ninja tricks on podcast. Um, something you can do is the first email that they get is a messenger chat URL or a URL that gives them that freebie, but delivers it in a conversation. So you can use many chat URL as like, Hey, welcome to my group. Here's a link to the freebie. They click on it and it opens up a conversation with your chat bot. And that conversation gives them the lead magnet, um, but also qualifies them. And. With AI now and integration, we go high level. You can like schedule a call with them. That's like a discovery call. So that there's lots of automation that can happen after you get their information. But I like to keep the software very basic. So the most it does is it collects the emails, pushes to Google Sheet, and then sends a first message to your group members. When your group members are joining, it'll send a message. And it will differentiate between if you have like 10 different groups, it'll differentiate a different message between each group. And I just keep it like super simple that way. So that if there's any updates on Facebook, my developer can just come in work part time for an hour, fix it for $100 or something. And then, you know, thousands of my subscribers can continue using it without getting mad at me. So yeah, I keep it very basic for that reason. um because of my yeah so that's what it that's what the chrome extension does and i've just i call i say chrome extensions are the gateway to so many things um it's like behind the scenes to so many clients because so many people like like a tool and uh in their eyes you're a software owner but the chrome extension only cost me 380 one time And I can turn around and have people subscribe to it for $10, $15 a month, $97, all these upsells, cross-sells. And then they're reminded of me and their world every month. And then most people, if you look at the screen, only have like three or four Chrome extensions max. So you're also, you have vision real estate. You're not competing against the millions of. websites out there where they have to remember. It's just, you have a little tiny logo that sits on their screen that they visit frequently if it is like a productivity tool. So I like, I like the world of Chrome extensions. And, uh,
- Speaker #0
what other ones do you have besides the one that does the, uh, the Facebook group scraping?
- Speaker #1
Yeah, there's Charlie CRM. It lets you tag messenger messages so you know who is messaging you who's a friend who isn't. It also sends a message that's saved. I have one that clones ClickFunnels pages 1.0 to 1.0. I can't do 1.0 to 2.0. Try doing that, but ClickFunnels blocks that. They have pretty strong security. I have one that scrapes. It's called Instant Data Scraper. It scrapes the... It scrapes Google pages for like leads. So like if it's a long Google page of name, emails, or, you know, location, it'll just scrape all that data and push it to a Google sheet. So a lot of my ideas come from, is there a trend? Is there a need for it? Is it something they'll use frequently all the time, like they're clicking on every day? I even have one that can save Facebook ads. and and And yeah, I've created, I have like various developers create like nine different Chrome extensions over the years. And I developed, I had all nine created in the first two years that I was doing this. So now they have like a lot of that traction from me just talking about various Chrome extensions. And I have a rule. if the Chrome extension is something that people don't like to hear about or not don't like to hear about, but, you know, ClickFunnels emailed me a cease and desist for my cloning extension. Then I don't publicly say that, like, if you know me, then you can get it. And so I have a whole group of people using it. That's like, you need to contact Kim, you can't get this tool by going to a landing page and purchasing it. So when I went to ClickFunnels, within like two months of publishing that tool um i'm like the first rule of fight club is you don't talk about fight club i had random people poke at me going hey i know your role fight club and they would just whisper to me like as they're walking across i'm like oh he's like i use your extension cool that's awesome now a quick word from our sponsor levanta
- Speaker #2
Hey, Kevin, tell us a little bit about it.
- Speaker #0
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- Speaker #2
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- Speaker #0
That's why you're at. So you got to come award from ClickFunnels and then they didn't like something. So now that's you said you're using go high level now. So, OK, I get it now.
- Speaker #1
I use both.
- Speaker #0
What was that tool that scrapes the contact info?
- Speaker #1
It's called instant instant. Data Scraper, I just released that, I think, January or earlier.
- Speaker #0
It's on the Chrome live store. I have a use for that right now, so I'm going to check that out.
- Speaker #1
Yeah.
- Speaker #2
I just want to know, do you have a Chrome extension for hooker shoes? Yes.
- Speaker #0
Hooker shoes.
- Speaker #1
Shop.com. I don't know how else to describe it. It's so colorful and, you know.
- Speaker #0
That's awesome. So where did your travels? You said you traveled around for a while. Where did they, I remember when we were talking, you said you were in Medellin for a while. But where else did you end up traveling? What part of the world did you see?
- Speaker #1
A lot of Southeast Asia because of the Canton Fair I revisited. Taiwan, China, many places in China, rock climbing. There's a really beautiful place called Guangzhou in China where you have to hike up this really steep hill. And then the rock climbing is this arc. If you type China Guangzhou, I don't know if you can spell that, but China rock climbing with the word Ji, there's this huge arc that you can climb up and kind of like underneath. holding these big you know, taluses. And in the background are thousands of mountains. So it's a very beautiful view. And so for me, the traveling was for a lot for rock climbing, and a lot of it for masterminds that masterminds were local, you know, like Miami, client, like Idaho has rock climbing, Nevada, Red Rock, and just a bunch of states in the US. In terms of traveling overseas, yeah, Medellin, Colombia. I went to Concon, Chile. That was a very interesting place. In Chile, I find out that you can, you know, get access to recreational drugs through Grindr, which I didn't know. But that's something that in Chile I found out. I was like, what? You're using Grindr? He's like, oh, yeah, I want to get some shrooms. And I'm like, okay, through Grindr? But yeah.
- Speaker #0
You make a Chrome extension for that? Did you make a Chrome extension?
- Speaker #1
A Chrome extension for everything. Yeah. Thailand, multiple times. I would love to go to, so I want to go to Europe, but I haven't been to Europe. So most of my traveling is around the States, Southeast Asia, Alaska, to see the Northern Lights. The cool thing about being able to make money online, to me, Is one preservation of like, it's a very stress. It's not stress free. I don't know if it's really stress free, but it preserves your sanity in so many ways, because you get to live, you get to fully live the life that you want to live without someone going, you know, like, I've never experienced office politics in my life. And I've never been in the corporate world. So I just Don't know what that feels like. I also haven't driven a car for steadily for like the past seven years because I Uber everywhere I travel. So it's like I just don't even experience like road rage, you know. So I feel like it's such a great life preservation type of like vehicle. So, yeah. And then, yeah, I love I traveled to Argentina. just so many places. And the reason why I like going to the different places is because I like to experience like the fancy side. So when I traveled to Thailand, I would stay in a beachfront like resort place. Or I would stay in an island Koh Lanta. And I would be like at the beach. But I would also go and spend three days in a hut in a village. Just like sleeping in this like nasty ass tent. But, you know, to be among the locals and to play with the elephant that they have. So I like to experience both. Like, you know, in Miami, I lived in a penthouse for two years. And so I experienced like the penthouse lifestyle. My roommate owned like a Ferrari and all these like nice cars. And they would throw these like $4,000 like parties, like just spend $4,000 for just like an apartment party, a penthouse party. And so the world came, you know, the world kind of comes to you and you get to experience that. But but I also like, you know, traveling to other places and just experiencing different things in life. And that's mostly what spurns my travel to freedom,
- Speaker #0
the freedom that it gives you and the exploration. And it sounds like you have a big curiosity. And so it satisfies that as well.
- Speaker #1
Yeah. Yeah. My friends say that it's me trying to squeeze all the lemon out of the lime of life or whatever the lemon, you know, the few limes.
- Speaker #0
Nothing wrong with that, right, Norm?
- Speaker #2
Right.
- Speaker #0
Nothing wrong with that.
- Speaker #2
Also, I'm kind of curious about your travels, but in a different way. I've done a lot of traveling and I had to maintain a business and I had to maintain. every aspect of it. I had good people, but how did you do that? How did you maintain, you know, the bookkeeping? I know you probably had SOPs, the marketing and the sales. How were you on that?
- Speaker #1
Yeah. Good question. So, you know, bookkeeping, I hire a bookkeeper from the Philippines. I have a CPA from California. And then in terms of the team, I think it's because my my I've audit I automate so much that they just know exactly what to do next. And I invest like crazy in my own mentorship. So I spent like 370 so $1,000 into coaching programs. One of it was called scaling with systems. And so. His program was all about systems like the Zapier goes to the Slack message to this and that. If there's a sales call, it gets recorded. All the transcription goes into the Slack message. So I had that like, and then I hire a integrator and the integrator just implemented all of that. And then I would look for CSMs, you know, client success managers, and I would send an email blast. And then I, you know, I interview a few CSMs and I find one person that's really good. And then that person feels magical to, you know, team members enrolling. So I push everyone to that, not team members, clients enrolling. So I'm like, okay, there's a CSM. And so my team is actually, you know, at the largest, it was around 15 people. So it wasn't huge. It was a couple closers, couple setters that were with me for years. And I think it's because the industry itself is so sweet. like my my closer that she's like yeah i love enrolling because when people enroll they're like oh i love kim and so they enroll because of my energy or they enroll because of certain things but it's it's the energy of that environment it's like sweet for the team members and then i create live events where they fly in and then they meet each other and um like i remember i did a team retreat in Bali. because it's close to the Philippines, well, in Indonesia. And I had a bunch of people from the Philippines that worked with me for like two years. And I got like a villa for like 5k. And they they flew in, they got to meet each other. And then we went snorkeling, we went ATVing at midnight. And so for me, I had a lot of system setup. But a lot of it was like, I think, I believe team members. liking to work in the environment and because I've had like these five-day challenges running in my group to enroll people along with a video video sales letter and and then running ads to that um I felt like my team members were constantly being indoctrinated into my messaging into like the the mission just like as a side thing you know like as part of my marketing they're just like just every single month. They see the same, like they see the story. And then we have lots of clients testimonials. So there's always a new, like I have over 400 videos of me interviewing clients for like an hour going like, what was successful for you? And then, and then I have my team members interview them. So we have like hundreds of that and they're surrounded by that. So I feel like the glue that held people there is because of that environment. And when I... move to a B2C offer, which is what I have now too. Um, the people don't know about me, they're enrolling, they have no idea who I am. And, um, and it is a different kind of like, like a, that's a different set of team members too, that I'm like, wow, wow. It's a, it's a whole different world over there, uh, compared to this world. So for me, um, I think, What is it? I think that I was able to pull things together because a combination of things. This is what one of my mentors said. Like, I saw million dollar offers going through with the contracting world. So I got like, I was used to seeing millions of dollars. I invest big in myself, like $40,000, $80,000 mastermind so that I bring a team member. So they execute and I learn. And then it's also a combination of like. climbing for two years, rock climbing, like hundreds of feet, thousands of feet in the air. Well, I would climb like all day, all night to come home at like 2am in the morning to the car. And there would be bears and all that stuff. So I got a combination of like that courage. And yeah, and a lot of things that would probably like mentally block someone. I, to me, this is A thing that I've always felt like growing up, which is the world bends for you, the world works for you, things come to you, and then you just float through it like water. And I've always had that in my head, even though no one was like, Kim, listen to this motivational thing. Like I've only been opening myself to Tony Robbins and Joe Dispenza like last year. But like before all that, I was just isolated in my like world of rock climbing or, you know. going to conferences for dismantling people. So I had all these men. who are like, let's go clubbing. And I'm like, no, I'm going to go back to my hotel and go to sleep. Like I'm not going to go clubbing. But yeah.
- Speaker #2
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- Speaker #0
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- Speaker #0
Right now is one of the best times to get started with Stack Influence. You can sign up at stackinfluence.com. Or click the link in this video down in the description or notes below and mention Misfits, that's M-I-S-F-I-T-S, to get 10% off your first campaign. Stackinfluence.com One of the keys, I think you said it earlier in your success, is you have an integrator. So a lot of people go to conferences, they join 30, 40, $50,000 masterminds. And they go and they hear cool stuff, or it could even be just a regular conference. It's a $1,000 conference, and they don't implement it. They don't implement anything. And maybe they learn something, like this is cool, and now they know something different, but they come back and either try to do it all themselves or they just don't do any of it. So I think that's a key is having an implementer, that you see the big vision and you see how the pieces work together. You're like an executive producer of a movie, and then you have someone that's actually the director. doing all the shots under your guidance. And I think that's something that a lot of people probably don't do.
- Speaker #1
100%. I even when I hire a coach, I'm like, Hey, can I pay you for a day? And they're like, what this is our coaching program. And the one on ones are expensive. I'm like, let me pay for you for a day. How much does it cost? They're like, $20,000 wire. And I'm like, okay, and I wire them $20,000. I fly in now fly in my team member who's the integrator. And I would have them execute in real time, like while we're there. So I fly in, we execute in real time together. And then I fly out. And, you know, and then so we like finish that thing, like masterminds as well, like flying in, even though the mastermind is huge, like 40 people there, I would have my integrator sitting next to me. And I would take them through adventures to with me. So one time, one of my mentors, he's fairly wealthy. He's like worth. wow upwards of 20 million and he um the world bent to him too so we had people rent lamborghinis to just drive him from the airport to our like airbnb location so uh because of that there was all these like moments to experience i'm like hey my integrator you know buddy let's go drive this car and i was like hand him the keys and he would drive and we would drive around So I would always integrate my integrator into like adventures. So next time I'm like, hey, I hired another coach. We're going to do this. We're like, OK, and we'll just fly into wherever. And I would pick locations that are cool, like Beverly Hills, like a mansion, eight room mansion on top of Beverly Hills or like some really interesting places. So we're not like working in a drab. you know, co-working space, we work like trying to like figure stuff out. It always be like some Airbnb location that we can rent for, you know, a couple thousand dollars for a few nights. And that would be a whole experience. Even shooting ads. But yeah. But yeah, yes, 100%. That's what people should lean into too. Because a lot of people try to do it themselves. And for me, I'm like, you do stuff through other people. like if you're if you're a good person who can speak and communicate you get things done through other people and you're kind of like a conductor of human energy you know when you're like running your you're a human energy conductor um
- Speaker #0
of a person so do you have a different integrator for each tat each of these masterminds or each of these things or is it the same person or is it a team
- Speaker #1
It's usually one to two people. And it's usually the person that's the main integrator for the company at the time. So I had one integrator, his name is Michael Rosenberg. Shout out, Michael. He was my integrator for three years before he went nomadic. He started traveling the world with his girlfriend, and he just didn't want like a regular job after that. And then now I have Juan and Yahya as two of my integrators. And... Yeah. And they go through the ringer as in I like took them through lots of go high level tests and like ads and all those tests for them to become an integrator. And sometimes I see an integrator as a glue person. So I call them glue people. They they have to also have personality. They also have to be they can't be just like a technical robot because they're the ones that interact a lot with team members. but like Hey, can you fix this app? Can you like update this landing page? Can you with Shopify? It would be like, Hey, can you like, um, there's so many things. So it's, it allows for different types of people to interact with them and have a good, uh, fast response, smooth experience. So they need to also be a people person if they're an integrator. Um, but yeah, usually one or two people. And if I'm traveling somewhere, it's one person. Um, Because even managing two people trying to do stuff at the same time is so much work, especially if you have a mentor trying to teach something. Hey, the mentor is like this, this and this. This needs to be this. This got to change. Just talking to one person that's updating the landing page in real time is like it's as much as to me because of my business is smaller. You know, I don't have like a hundred person team. It's how I am able to manage my energy. by learning and then someone's implementing. So
- Speaker #2
I wanted to go back to the Facebook groups and something that I've had a challenge with, but how do you balance like your community value with your monetization?
- Speaker #1
Community value with monetization. So I have a smaller group that knows that they're going to be pitched. And in the smaller group, it's going to be like a webinar or a five-day challenge or a three-day challenge. But when they come into the smaller group, it's just for that. So you have a big group that's a nurture group where people are not pitched all the time. And then a smaller group that's just a pitch group. And the cool thing is people, my clients think that, oh, you know, don't people get tired of pitching? No. They love to hear your offer over and over and over again because the fifth time they hear it, they're going to enroll. Or the sixth time. So, in fact, you want that. pitch group to be super active. You want to, you want to always offer an offer, either your core offer or whatever ancillary offer you have in that pitch group. And, um, if they want to escape, they can come back to the, they come back to the nurture group.
- Speaker #0
What's an example of how you would break those? I know behind the scenes, you call it the pitch group and the nurture group, but you don't call it that on, in Facebook. So what's an example of Like one's, I don't know, the sewing, the...
- Speaker #1
the sewing ladies group and that's the nurture group and the pitch group is the um i don't know unique fabrics group or how do you do how do you work that yeah so the pitch group would be the name of the training or the webinar it would be the name of it so people can go and find it very easily online okay so and then the nurture group would be the name of the community itself
- Speaker #0
Yeah. So, you know, we have a main group that's the name of the community and they're like, hey, we're doing a webinar on this date. Join this. Join this. Some people do this on WhatsApp. They'll say join this WhatsApp channel for this training or for this whatever. And that that becomes so that they can ask additional questions or whatever it may be or talk to each other about the trip. OK, I get you. I get it now. OK, that's that's smart. Yeah.
- Speaker #1
Yeah. And the pitch group is just it's a funnel in order to open up a conversation. So everything pushes us to like, do you have your... challenge concierge? Are you connected to your challenge concierge? Check your other messenger messages, check your telegram, check, you know, it's always pushing them to open up a conversation. Do you guys have questions? Make sure you contact your group concierge who here isn't assigned to group concierge yet. They'll be me, me, me, I'm not assigned. Okay, we're gonna assign you one. And so that allows that conversation to be open. And that's where you can qualify them inside of the DMs using like a few setters. um so that's why we have a pitch group the pitch group is a reason to open up that conversation and they're way more open to that conversation because they're like well i'm getting a group concierge to help me through this process you know i have that like vip support in here and they make them feel special uh versus like just a general nurture group you
- Speaker #0
know um so that's why i push people from the nurture group for people that are listening for people that are listening that don't understand. or maybe they haven't heard these terms. Can you say, tell them what a, describe what a setter is and what a closer is?
- Speaker #1
A setter is a person that's dedicated to scheduling in a conversation with your team. So not everyone in your group is qualified to work with you, you know, or even should work with you. So as people are coming into your group, you want a person dedicated to saying, okay this person's uh you know we can have a conversation with this person this person stay away from this person this person is not going you're not going to be able to help this person right now in their journey so that's what a setter um is as a term and it's currently my term there's a lot of like terms out there there's like modern sdr and all the other things yeah it's a term in in the world that i know it's probably sales rep in like another world that i'm not familiar with i don't know um but yeah that's what a center means and what was your other question what's the closer do closer is a person dedicated they're not running around scheduling calls um they're just dedicated to having conversations uh to allow the other person to say yes to themselves so it allows it's a conversation that allows your client to understand the true cost of them being stuck and the true perspective of why they should get help if it is a good fit and they want to get help. So because a lot of times people come with excuses, with with a bunch of things, you know, with stories that they have in their head about why they should stay where they're at or why they should be more comfortable. And a good closer is a person that can have that conversation to kind of like shed away all of their you know, all the stories surrounding them so that they can actually see in order for them to make a clear headed decision for themselves. So that's how I describe it closer.
- Speaker #0
That's good. That's very good. Very good.
- Speaker #1
Yeah.
- Speaker #2
So, OK, go ahead.
- Speaker #0
I got one other question, Norma. So this new thing you're doing, you're doing something with Shopify. like your how All your high ticket things is like a Shopify service for people that want to kind of get some quick wins with some like drop shipping and stuff. Can you explain what that is to us?
- Speaker #1
Yeah. So we offer Shopify management and build services. And what that looks like is a lot of our clients aren't already good with Shopify or they don't know that this world is real or exists or is possible. to have a digital asset online where they don't have to purchase a ton of inventory up front. I know everything works, right? Amazon works really well. All these different vehicles work. Everything works out there. But with Shopify, the benefit is they see those quick wins. They don't need to purchase all this inventory up front. It can be drop shipping. And when I dive into this world, the crazy experience that what I'm experiencing is. There's so many more people who I call it. I call it some human beings, some people grew up with a flawed decision making, kind of a flawed decision making mindset, which is they put all their eggs in one basket. And it's not that it's their fault. It's really how we're kind of programmed into like growing up where I get a job, you know, work at the job and then retire. And because of that, decision-making process, we end up, I end up meeting people online who work like one of our clients. He drives a hundred miles a day and he sells to oil rig companies and he's a salesman for oil rigs. And so that's the reality he knows. He's been doing it forever. And, but it feels stuck. He's feels stuck with it because he isn't an entrepreneur. He can't just go online and create because Also, he's like older, right? So there's all these people that exist that are like that. And then in order for like what we know our world, it's like, oh, yeah, you can put together Shopify, you know, store. You can run ads to it at the very beginning just with like best selling products. There's drop shipping tools like AutoDS, Zendrop, all these things that tap into 30 plus markets. other Shopify stores, TikTok shops. And then there's also a very big, I call it people who buy trends, people who purchase products that are trendy. And that's their habit. They like to purchase into these trending items. So from an image, scrolling on their phone, they'll just purchase an item without like doing much research behind it because that's part of their behavior.
- Speaker #0
Hey, Kevin King and Norm Farrar here. If you've been enjoying this episode of Marketing Misfits, thanks for listening this far. Continue listening. We've got some more valuable stuff coming up. Be sure to hit that subscribe button if you're listening to this on your favorite podcast player. Or if you're watching this on YouTube or Spotify, make sure you subscribe to our channel because you don't want to miss a single episode of the Marketing Misfits. Have you subscribed yet, Norm?
- Speaker #2
Well, this is an old guy alert. Should I subscribe to my own podcast?
- Speaker #0
Yeah, but what if you forget to show up one time? It's just me on here. You're not going to know what I say.
- Speaker #2
I'll buy you a beard and you can sit in my chair too. And we'll just, you can go back and forth with one another. Yikes. But that being said, don't forget to subscribe, share it. Oh, and if you really like this content, somewhere up there, there's a banner. Click on it and you'll go to another episode of the Marketing Misfits.
- Speaker #1
make sure you don't miss a single episode because you don't want to be like norm so i'm tying in the behavior pattern of people who uh love purchasing and contributing to the consumption uh you know that's how they contribute to society they purchase products and then the other people who um don't know another way but will take too long to educate them really, or some of them will never really want to learn. And I'm pairing them together with an asset in the middle that allows for them to be able to see that this world is real, it exists. It's not get rich quick by any means. It does take, you know, six, seven, eight months to even really like break, you know, to get into like the profit zone and to have a sustainable asset. But that's what I, that's what we do. We pair these two audiences together in order to make that happen. And it does require a lot of back-end work, as in, you know, in order for ads to work well, you need to make sure that you're pumping creatives like crazy. So it is a volume game with creatives. And then there's also speaking to suppliers and all these behind-the-scenes things. However, the main premise is... So much of the world still don't know that you can have a digital asset that is a good arbitrage between these consumers and then the suppliers, you know, and having that having them get a piece of that profit for themselves. And then over time, because you build a good relationship with the bank through the asset to Shopify. You can go and increase your credit line. You have, you know, and then you can even list your store. Along the way, I call it, well, I don't call it, it's called drop branding. You start off with drop shipping, then you sell a certain amount, then you negotiate with the supplier, and then you can have your brand on the product after you buy in bulk for a while, then it can be a brand of the store. So it allows for that asset to have increased value and be listed on like Empire Flippers or BizBuySell. and have the potential to exit to another company that might purchase it for access to the credit line in the long term. And they know how to scale it beyond what it is. So that's the way I describe this world. And that's how I see it. Yeah. And I can do it in a more succinct way.
- Speaker #0
That's how I describe things. That's good. No, that's awesome. That's really, really cool. So you got your hands in a lot of things. So we're glad you could stop by and spend a little bit of time on the podcast today. That's really cool. You need to check out the Driven Mastermind that's in Austin next month. Perry Belcher's Driven Mastermind. Since you like to go, it's a $35,000 a year mastermind, but you can go as a guest for like a thousand bucks. You can DM me. I can get you. I'm in that mastermind. But the next ones here in Austin in July, you and your integrator would probably get some good benefit from that.
- Speaker #1
Okay. Yeah, I would love to. Nowadays, what I've been doing is I hire. So with masterminds, when I enter, I negotiate and see if I can be a speaker. And then two is like I see if I could get a day with them. I don't know. Perry Belcher.
- Speaker #0
he i don't know what history yeah he does the yeah we can we'll talk we'll talk uh i can tell you all about it um off uh off here um but uh norm i just want to know one thing you just want to know one thing one thing the only thing i want to know is
- Speaker #2
taking that digital side and turning just i want to understand this like turning this into a physical side it's like kevin and i walking through a hotel and there's this ice cream machine. So it automatically draws us over to the ice cream machine so we can eat. Is that correct? Is that like the digital service does? I'm just wondering.
- Speaker #0
It's similar, Norm.
- Speaker #2
It's similar. Okay.
- Speaker #0
It's similar.
- Speaker #1
I was just wondering.
- Speaker #2
But okay. At the end of every podcast, Kim, we always ask our misfit, do they know a misfit?
- Speaker #1
Yeah, I actually know a lot of misfits. But I don't know if you've ever interviewed, you know, I mean, a lot of my mentors are amazing. Like Ravi, Ravi Abulala, his program is pretty good. Maybe you can interview, I don't know if you've ever interviewed him, but he has an own podcast and his own audience. And I think, I mean, he grew his coaching company to over 25 million so far. in the past several years, like three or four years, which is quite a feat. So I could introduce you to him. And then, I don't know, Tanner is one of my Tanner Chidester was one of my clients, and he has a podcast too. So that could be another misfit person. I don't know if you've interviewed any of them. No,
- Speaker #2
I haven't. That's fantastic. I think.
- Speaker #1
Oh, Alar Kek. Have you interviewed him already? You must have. He lives here.
- Speaker #0
No, I haven't.
- Speaker #1
No. He runs one of the biggest YouTube. He has a whole office that's like huge in Austin. And he runs ads to YouTube. So he's been doing it since he was like 11. Now, yeah, he's like, he's really, really good with YouTube ads.
- Speaker #2
We'd love to hear.
- Speaker #0
about that yeah no that one would be all three of those sound good we'll have we'll have our ea mary reach out to you and maybe you can get some contact information for them we'd love to talk to them uh for sure yeah for sure alaric he's
- Speaker #1
local so he'll just like hop over probably yeah perfect yeah and he's in every mastermind i can think of he's like in four on rotation awesome
- Speaker #0
Well, it's been great chatting with you. This has been fun.
- Speaker #1
Yeah. Yeah, I enjoyed speaking to you guys. I didn't realize when I was speaking, talking all those things, I'm like, man, that was a lot. But yeah, my main focus, I've automated all the other businesses. My main focus is the Shopify one. Managing Shopify stores and scaling them is the main one I'm focused on right now. All the other ones came through my past, but I'm not juggling like a bunch of businesses at one time. I just focus on one for like years and years and years and years until it's gotten to a certain degree. Then I go and do the next thing. So. I just don't want to come off as like, Kim is juggling like seven different, you know, companies because that's not the truth. No,
- Speaker #0
but there's good lessons and good stories in each one of those. And so, and that's what you shared today. I even learned a couple of things and have a couple of ideas off of this. And so that's when you know you hit a home run.
- Speaker #1
I love that. All right. I had a fun time talking to you guys too. I know with StreamYard, you like put me into the room.
- Speaker #0
Yeah,
- Speaker #2
I have another question. I'm sorry, Kim. It goes back to rock climbing. Just before we let you go. Is it possible to learn rock climbing? Like, you know, it looks pretty hard, but can my feet touch the ground and learn like doing that arch? I love to do it, but I...
- Speaker #0
Is rock climbing walls normal? Or you can just... No, no, no, no, no.
- Speaker #2
No, that's not going to happen. You'll never see me do that. But if I can touch the ground. Like low-hanging monkey bars. But is that possible?
- Speaker #1
There is bouldering where you can be very close to the ground and just like in a little bit. So that would fit you.
- Speaker #0
I want to see you bouldering. That's how we go viral. We'll see you bouldering.
- Speaker #2
All right, Kim. You had it right. I am going to remove you and we'll see you in a bit.
- Speaker #0
All right. Thanks, Kim. Thanks,
- Speaker #2
Kim. Now I got to figure out my other job.
- Speaker #0
It's the green button or the red.
- Speaker #2
No, it's not. No, that'll cause an explosion.
- Speaker #0
That was cool. Kim's full of energy and full of a really good, very good entrepreneur. Tons of information. Very, very good entrepreneur and very, very sharp lady. Now it just makes me like want to go and like, well, we've already talking about it for Dragonfish. You know, we said we need an integrator because you and I. I have all the ideas and we can't do everything. So an integrator is going to be a cute, we've already talked about this a little bit, but it just doubles down on that. And maybe we need two. And that was really cool.
- Speaker #2
Yeah, one for the good ideas, one for the bad ideas.
- Speaker #0
Yeah, one for my ideas and one for yours.
- Speaker #2
Yeah, I have the good ones.
- Speaker #0
Well, no, you've already had your two good ones for this week. So you're not allowed to have any more this week because then I'll look mad.
- Speaker #2
All right. All right. Very good.
- Speaker #0
So I have to maintain my image, you know, I got, you can't bring me down.
- Speaker #2
I won't do that, Kev. Ever.
- Speaker #0
But hey, if you, we never try to bring you down on this podcast because we're always trying to bring you up when in the world of marketing. And, and I think, as you can see today from this talk we had with Kim, I think a lot of people have some, some things rolling around their head and some ideas on and some inspiration, if nothing else. So if you like this episode, be sure to share it with someone that you think might benefit from hearing it. Make sure you hit that like button, subscribe, whether you're watching this on YouTube or you're listening on Apple Podcasts or Spotify or wherever you may be listening. And leave us a comment. And if you want to check out some of the past issues, you can always go to marketingmisfits.co.co and you can check out the past issues. or if you don't have time to listen to an entire hour-long podcast. We have something else that will take care of that, Norm, right?
- Speaker #2
We've got a couple things now, Kev. The YouTube channel, which does have the long form. So if you want to hear the entire podcast, it's Marketing Misfits Podcast. And if you want to hear the short version, three minutes and under, where we extract four or five different interesting pieces of information from each episode, you can head over to Marketing Misfits Clips. And you'll see a ton of three minute and under snippets. But on top of that, we also got TikTok going on for us now. Just started a few weeks ago.
- Speaker #0
That's awesome. I'm looking forward to seeing some stuff on TikTok. You know what? I actually did the other day. I was like scrolling through and I was like, what's this damn dude looks like Norm with a beard here? Oh, that's the Misfits.
- Speaker #2
Yeah, I was dancing, right?
- Speaker #0
Yeah, I think you were trying to boulder. You're like going across a boulder and your pants are falling down.
- Speaker #2
I can tell you.
- Speaker #0
They got hooked on a little rock.
- Speaker #2
All your little segues, Dale.
- Speaker #0
All right, we'll be back again next Tuesday with another episode. So hopefully we'll see you then. In the meantime, go listen to some of the past ones. There's a lot of really good ones in there.
- Speaker #2
I thought you were going to say something else. All right, guys. We'll see you later.
- Speaker #0
Take care.
