Are you tired of drowning in generic "AI marketing slop"? You aren't alone. As AI rapidly evolves, the days of typing a basic prompt into ChatGPT and getting a winning marketing campaign are over. 🔥 Join the Marketing Misfits Newsletter https://misfits.news

In this episode of Marketing Misfits, Kevin King and Norm Farrar sit down with AI marketing expert Mike Kaput to discuss the massive shift happening right now: the move from chatting with AI to managing AI agents. Mike breaks down why traditional SaaS companies are in trouble, how to use First Principles thinking to train your AI, and the terrifying security risks of giving autonomous agents access to your data. If you want to survive the next wave of digital marketing, you need to stop acting like a prompt engineer and start acting like an AI orchestrator.

Timestamps

00:00 Intro

05:53 Why Most Marketers Are Just Creating "AI Slop"

08:03 The Danger of Falling in Love with Just One AI Model

17:00 Using Claude Code to Automate the Boring Stuff

25:37 Why "Agentic AI" is the Skill That Will Save Your Career

31:03 The "First Principles" Secret to 10x Your AI Outputs

41:08 The Only Two Competitive Moats Left in the AI Era

45:25 The Hidden Security Nightmare of Connecting Your Data

49:40 The AI Agent That Deleted a Codebase in 9 Seconds

51:00 Are "AI-Native Pods" Coming for Your Marketing Job?

62:17 A Cure for AI Overwhelm

Mike Kaput is an expert in AI marketing, an educator, and the co-host of The Artificial Intelligence Show. He specializes in helping brands and individual contributors navigate the rapidly changing landscape of artificial intelligence. Subscribe to Marketing Misfits so you never miss an episode filled with actionable e-commerce and marketing strategies!

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