if your business isn't optimizing for AI agents, you are about to be completely left behind.

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In this episode of the Marketing Misfits, Kevin King and Norm Farrar sit down with local marketing savant Chris Gray. Chris drops some of the most ruthless, outside-the-box marketing tactics you will ever hear for brick-and-mortar and home service businesses. But it’s not all laughs, Chris issues a massive warning about the future of Google Search. Google is shifting to an "Agentic" AI model, meaning the search engine will soon book appointments and do the shopping for the customer. If you are still relying on a basic website and organic search, you are about to be left behind.

Learn why your Google Business Profile is your new homepage, how to lock customers into recurring clubs, and the exact tools to hijack your customer's smartphone lock screen.

What You’ll Learn in This Masterclass: The Caller ID Hack: How changing a caller ID name completely broke through a gatekeeper and secured a massive local client.

The Death of Traditional Search: Discover Google's "Universal Commerce Protocol" and how AI agents will soon handle the actual purchasing for consumers.

The New Homepage: Why your Google Business Profile is now more important than your website, and why you must treat it like an SEO goldmine.

The "Always Have an Event" Strategy: How posting an "Event" or "Offer" on your Google Business Profile forces the algorithm to weight your listing higher than your competitors.

The Subscription Club: Why local service businesses must take past customers off the market by locking them into a membership club for slow seasons.

⏳ Episode Highlights:
00:00 - The Caller ID Sales Hack
05:20 - Kevin's "IRS Surveillance" Prank
09:15 - The Agentic AI Future
15:30 - Why Shopify Expects 50% of E-com to be Agentic by 2030
21:45 - Google Business Profile Optimization:
28:10 - The Importance of Review Velocity
33:50 - Press Release Ranking Hack
38:20 - Digital Wallet Marketing Strategy
45:10 - AI Voice Agents
52:30 - Building a Loyal Community

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