Most creators focus on attention.The smart ones turn that attention into trust. And trust creates optionality. In this episode of Marketing Misfits, Norm Farrar and Kevin King sit down with Jordan DiPietro to break down how content becomes trust, how trust becomes community, and why the best communities can charge $10,000–$25,000 per year without hurting conversions.

Jordan has built at the center of some of the most influential media and community brands in the world. He spent nearly 13 years at The Motley Fool, became CEO of The Hustle before its acquisition by HubSpot, ran HubSpot’s media division, and later served as CEO of Hampton, one of the most exclusive private tech communities. This is a deep, tactical conversation on community design, pricing, trust, vetting, retention, and monetization, not theory. If you’re building a newsletter, podcast, paid community, mastermind, or founder-led brand, this episode gives you the real playbook.

What You’ll Learn

- Why attention without trust is worthless

- The difference between an audience and a community

- How The Hustle turned content into leverage

- Why newsletters are still one of the strongest trust channels

- Content → trust → optionality explained

- Community vs mastermind (and why it matters)

- How Hampton vetted members and rejected 50–60% of applicants

- Why most paid communities fail after launch

- The biggest pricing mistakes founders make

- How to decide between $1K, $10K, or $25K pricing

Guest Jordan DiPietro Former CEO of The Hustle Former Media Lead at HubSpot Former CEO of Hampton Newsletter writer, advisor, and founder coach Website & newsletter:https://jordandipietro.com/

Chapters

00:00 Content Creates Optionality

01:40 Meet Jordan D. Petro

04:24 From Motley Fool to Hustle

08:15 Are Newsletters Saturated?

12:46 Audience vs Community

15:01 Monetizing Trust Correctly

18:56 Community vs Mastermind

20:42 Vetting Members Matters

24:33 How Communities Stay Engaged

27:02 Do You Need IRL Events?

31:32 Why Founders Are the Funnel

33:49 Why Communities Fail

34:42 Pricing a $10K Community

56:38 Growing a Newsletter Long-Term

About Marketing Misfits:

Marketing Misfits features unfiltered conversations with operators, founders, and marketers who build real businesses through trust, distribution, and execution.

Hosted by Norm Farrar and Kevin King. New episodes every Tuesday.

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