Description
Arturs boasts over 25 years in the car rental sector, initially with Avis in Latvia. His foresight in transport economics led to a pioneering thesis on car rental models, anticipating the shift from vehicle ownership to renting. After establishing a luxury car club in Russia and a move to US, he transitioned to Italy, focusing on electronic distribution and online markets.
For him, the legacy brands underestimated online potential, assuming their reputation sufficed. Sixt and Enterprise differed, prioritizing customer-centric services.
Disparities in pricing strategies between the US and Europe influenced sales tactics and customer interactions significantly, with aggressive upselling tactics commonplace in the US.
Brokers reshaped the industry by mastering online marketing, although some struggle to be profitable amid saturation and technological demands. New brands stemming from the resale car market present challenges due to limited rental expertise.
The recent expansion of the affiliation programs in the car rental is driven by experienced managers from established brands pivoted to offer fresh sales approaches.
Brokers embraced these innovations through platform upgrades and digitalized customer service, reducing operational costs for new brands. Overall, the industry evolved due to a clash between stagnant legacy players and innovative disruptors, fostering a new era of cost-effective and tech-savvy rental models.
Timeline
- 0:00:00 to 0:08:05 Introduction of Arturs
- 0:06:20 to 0:14:35 Entrepreneurship in Russia called Garage #1
- 0:14:35 to 0:23:35 First mistake of the big brands
- 0:23:35 to 0:28:20 Sixt is on a different path
- 0:28:20 to 0:30:35 Difference between a franchise in Europe and the same brand in US
- 0:38:45 to 0:52:08 Are all the brokers efficient and profitable?
- 0:52:08 to 1:03:45 Residual value scisor effect
- 1:03:45 to 1:14:50 Affiliation brands expanding
- 1:14:50 to 1:31:05 Control the techno, use it as a servant for the customer satisfaction
- 1:31:05 to end
References
- Rently https://www.rentlysoft.com/
- Cartrawler https://corporate.cartrawler.com/en-gb/
- Sixt https://www.sixt.com/
- Advanced Car Rental https://www.advancedcarrent.com/
- Rate Highway https://www.ratehighway.com/savings.html
- previous episodes talked Shady Younis, Nicolas Le Nue, Jared Kinnaird and Julian Espiritu
For him, the legacy brands underestimated online potential, assuming their reputation sufficed. Sixt and Enterprise differed, prioritizing customer-centric services.
Disparities in pricing strategies between the US and Europe influenced sales tactics and customer interactions significantly, with aggressive upselling tactics commonplace in the US.
Brokers reshaped the industry by mastering online marketing, although some struggle to be profitable amid saturation and technological demands. New brands stemming from the resale car market present challenges due to limited rental expertise.
The recent expansion of the affiliation programs in the car rental is driven by experienced managers from established brands pivoted to offer fresh sales approaches.
Brokers embraced these innovations through platform upgrades and digitalized customer service, reducing operational costs for new brands. Overall, the industry evolved due to a clash between stagnant legacy players and innovative disruptors, fostering a new era of cost-effective and tech-savvy rental models.
Timeline
- 0:00:00 to 0:08:05 Introduction of Arturs
- 0:06:20 to 0:14:35 Entrepreneurship in Russia called Garage #1
- 0:14:35 to 0:23:35 First mistake of the big brands
- 0:23:35 to 0:28:20 Sixt is on a different path
- 0:28:20 to 0:30:35 Difference between a franchise in Europe and the same brand in US
- 0:38:45 to 0:52:08 Are all the brokers efficient and profitable?
- 0:52:08 to 1:03:45 Residual value scisor effect
- 1:03:45 to 1:14:50 Affiliation brands expanding
- 1:14:50 to 1:31:05 Control the techno, use it as a servant for the customer satisfaction
- 1:31:05 to end
References
- Rently https://www.rentlysoft.com/
- Cartrawler https://corporate.cartrawler.com/en-gb/
- Sixt https://www.sixt.com/
- Advanced Car Rental https://www.advancedcarrent.com/
- Rate Highway https://www.ratehighway.com/savings.html
- previous episodes talked Shady Younis, Nicolas Le Nue, Jared Kinnaird and Julian Espiritu
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