Description
How will the car rental evolve in the close future while they are under the pressure of the OEM, starting to put their tow into the hire mobility business and the new generation that does accept the traditional way of servicing them? Why are legacy car rental operators so scared about techno?
In this episode, Emmanuel Scuto, founder and CEO of WeYield, talks with Julian Espiritu, Managing Director at Abrams Mobility, the Leading consulting firm dedicated to car rental for the last 40 years.
They talk about
- car sharing innovation launched by ZipCar
- the change of rental approach under OEM pressure
- the technology has to drive the car rental process
Zipcar is a car-sharing company that provides automobile reservations to its members, billable by the minute, hour or day; members may have to pay a monthly or annual membership fee in addition to car reservations charges. Zipcar was founded in 2000 by Antje Danielson and Robin Chase, and in March 2013, was acquired by Avis Budget Group.
From day one, Zipcar owned its fleet providing a vehicle and the driver pays the car usage while all costs are included (fuel, parking, maintenance). A study proved that for every one new car input into ZipCar, 9 individual cars would be removed from the road.
Demand elasticity was monitored precisely to adapt pricing as well as capacity available using advanced data analysis. But Robin and the genuine team had no car rental experience. Thus, melted the techno team with car rental experts to invent a new approach that change the look on the industry.
How the car manufacturers known as OEM will impact the car rental business in 5 to 10 years from now? How the new generation will accept the constraints in the booking and rental process? Car rental operators are mostly afraid about implementing
To follow Julian, https://www.linkedin.com/in/julianespiritu/
Discover in this episode:
0:00:00 to 0:07:00 introduction of Julian Espiritu
0:07:00 to 0:15:45 amazing concept of ZipCar on a TV show late 90's
0:15:45 to 0:32:00 how pricing elasticity was used to optimize the demand in New York
0:32:10 to 0:40:08 ZipCar took off in 2007 before to be acquired by Avis for 500 million USD in 2009.
0:40:08 to 0:48:00 15yrs afterwards, where does the car sharing stand?
0:48:08 to 0:55:30 car rental will change under the pressure of OEM
0:55:30 to 1:08:55 will the legacy car rental operators lose the techno game?
1:08:55 to 1:17:10 how the new generation will consume the car rental service in a "Tesla" way of treating the customer
1:17:10 to end
References:
Abrams Mobility Advisors https://www.abramsmobility.com/abrams-group
Zipcar https://www.zipcar.com/
Turo (ex RelayRide) https://turo.com/
Uber https://www.uber.com/
GetAround https://www.getaround.com/
In this episode, Emmanuel Scuto, founder and CEO of WeYield, talks with Julian Espiritu, Managing Director at Abrams Mobility, the Leading consulting firm dedicated to car rental for the last 40 years.
They talk about
- car sharing innovation launched by ZipCar
- the change of rental approach under OEM pressure
- the technology has to drive the car rental process
Zipcar is a car-sharing company that provides automobile reservations to its members, billable by the minute, hour or day; members may have to pay a monthly or annual membership fee in addition to car reservations charges. Zipcar was founded in 2000 by Antje Danielson and Robin Chase, and in March 2013, was acquired by Avis Budget Group.
From day one, Zipcar owned its fleet providing a vehicle and the driver pays the car usage while all costs are included (fuel, parking, maintenance). A study proved that for every one new car input into ZipCar, 9 individual cars would be removed from the road.
Demand elasticity was monitored precisely to adapt pricing as well as capacity available using advanced data analysis. But Robin and the genuine team had no car rental experience. Thus, melted the techno team with car rental experts to invent a new approach that change the look on the industry.
How the car manufacturers known as OEM will impact the car rental business in 5 to 10 years from now? How the new generation will accept the constraints in the booking and rental process? Car rental operators are mostly afraid about implementing
To follow Julian, https://www.linkedin.com/in/julianespiritu/
Discover in this episode:
0:00:00 to 0:07:00 introduction of Julian Espiritu
0:07:00 to 0:15:45 amazing concept of ZipCar on a TV show late 90's
0:15:45 to 0:32:00 how pricing elasticity was used to optimize the demand in New York
0:32:10 to 0:40:08 ZipCar took off in 2007 before to be acquired by Avis for 500 million USD in 2009.
0:40:08 to 0:48:00 15yrs afterwards, where does the car sharing stand?
0:48:08 to 0:55:30 car rental will change under the pressure of OEM
0:55:30 to 1:08:55 will the legacy car rental operators lose the techno game?
1:08:55 to 1:17:10 how the new generation will consume the car rental service in a "Tesla" way of treating the customer
1:17:10 to end
References:
Abrams Mobility Advisors https://www.abramsmobility.com/abrams-group
Zipcar https://www.zipcar.com/
Turo (ex RelayRide) https://turo.com/
Uber https://www.uber.com/
GetAround https://www.getaround.com/
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