Transcription

• Speaker #0

  Tips.

• Speaker #1

  Hello and welcome to Tips, the podcast from OSHA that gives you all the key tips to launch and boost the growth of your podcast. I'm Sarah, OSHA's U.S. Podcast Ambassador, and in today's new episode, I'm going to answer a question that a lot of podcasters ask themselves. Is taking a little break from your podcast a good idea or a bad idea? Ah, summer. The sun, the relaxation. It's the ideal moment to take some time for yourself and recharge your batteries. Taking a vacation is always a good idea, but when you have a podcast, is it a good idea? The answer isn't always clear because maintaining the regularity of your podcast by consistently releasing episodes is one of the keys to success and a break. It's the opposite of that. If you don't really feel the need to take a break and want to take advantage of summer to work on your podcast, well, go for it. But things do tend to slow down and people usually are off on vacation. So why not capitalize on the slower season to gain some visibility? It can be a good time to try and win the hearts of a new audience who is looking for some new podcasts to listen to on their vacations. But also, if you're starting to have FOMO and feel like you want to take a break, you It can be a good idea too, because it's always better to stop for a short time, recharge your batteries, and then come back refreshed. The podcasting game is a bit like a marathon. When you get tired, it's best to take a short break, slow down the pace a bit, and breathe so that you can resume and keep going. The objective is above all to not give up and to hang on. The problem is that you're going to break the listening habits of your listeners. Because, well, yes, it's true. Your audience normally finds you at very specific times and you don't want to mess that up and have them miss you too much. I mean, I was literally just in the DMs of a podcast that I love wondering where they went. And apparently life got busy. But I therefore advise you to lay the groundwork well and pay close attention to your last episode. Whether at the beginning, middle or end of the episode, take time to say a few words announcing your vacation or break. ideally giving the date you plan to resume your normal publications too. It will keep your audience waiting for you. So avoid having a two-month pause on the whim without telling your listeners. That could have a really negative impact on your podcast in the long term. Even if, and again, I insist you need to take a break, go for it. But give them fair warning or you'll have someone like me in your DMs bothering you, wondering, when's the next episode coming? Please! After all, taking a break doesn't mean that you'll disappear. This is also the magic of the podcasting world. So let's look at three techniques to stay active with your podcast while taking a well-deserved vacation. Technique number one, programming your episodes and your posts on social media. With this technique, if you do it well in advance, you can take a vacation for weeks without your audience even noticing. Shh,

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  a secretion.

• Speaker #1

  With OSHA, you can program the publication of your episodes as well as your post on social media. Your plan of attack could therefore be to prepare three or four episodes in advance and to schedule them to be released over the next few weeks while you're tanning peacefully on a beach somewhere. That way, no hassle. You get to take your vacation while still publishing your episodes and being present for your listeners. Again, a secret vacation. Technique number two, cross promotion. Summer is a great time to implement an effective cross promotion strategy with other podcasters. you can decide to slip the RSS feed of other shows into your own to highlight it. In return, your episodes could be published in the RSS feed of other podcasters, giving you the opportunity to reach a new audience. If the topic of cross-promotion interests you, you can also check out our video on YouTube where I talk about it. I'll put the link in the description. Technique number three, republish your own episodes. The idea of this third technique is to capitalize on the content you've already created to fill in your absence during your vacation. In podcasting, we tend to only highlight our newest episode, our latest news, or our most recent project. Yet, your podcast certainly has episodes that deserve to be seen again and come back into the spotlight. You can therefore plan a little repush of old episodes during your vacation so that your listeners can rediscover them or simply discover them for the first time, as the new members of your community may have missed some of your older episode. Thanks for staying until the end of this new episode of Tips. I hope that you've liked it. If that's the case, please share it with your friends and leave a review on OSHA's social media pages or an Apple podcast. This show is brought to you by OSHA, the all-in-one podcast hosting and marketing platform to help you grow your podcast.