[SUMMER REPLAY] ☀️
🔥 Designing metadata is one of the most important steps in promoting a podcast. We explain why in this episode. 🔥
Metadata is a word that can be intimidating 👻
However, metadata is essential when creating a podcast or even when publishing an episode.
Today in TIPS 🎺 we'll look at how to effectively manage all the elements that accompany your show: image, description, tags, category of your podcast... In short, everything your listeners see when they're tuning into your episodes. 🎧
You'll see, your metadata is a real weapon to boost the visibility of your podcast and recruit new listeners:
1️⃣ By correctly optimizing the SEO of your metadata, you can attract potential listeners who may not have initially intended to listen to a podcast. With good SEO, your podcast can quickly show up in Google searches!
2️⃣ A good show and episode description can be the final push to convince a listener to hit play:
✔️ Start with a hook sentence, reminding the listener of something they already believe in or agree with
✔️ Then add the necessary information to describe the main topics discussed in your podcast
✔️ Finish convincing your audience by sprinkling in key details about the frequency of your show, the format of your podcast, and, why not, examples of prestigious guests
⚠️ There are, however, certain rules to follow for your metadata to be maximally optimized:
❌ Do not repeat the title and author's name in your description.
❌ Do not write your keywords one after the other, without logical order.
❌ Do not add episode numbers in their title
3️⃣ One last tip for optimizing your metadata: use Tags ＃
Tags are considered a bit like labels that help your audience discover episodes of your podcast. On Ausha, when you upload a new episode to the platform, you can add up to 20 tags.
Find out more about Ausha 👉 https://bit.ly/Ausha-co-tips
What's Ausha? 💜
Ausha is the best podcasting platform for hosting AND marketing your podcast.
On one platform you'll have:
✅ Unlimited hosting of your podcast
✅ Distribution on 22 LISTENING PLATFORMS in just a few clicks
✅ Ways to boost your communication: on social media, on Google, on the internet (thanks to your Smartplayer), with your newsletter, with a unique listening link and customized video clips
✅ Measure the success of your podcast with complete statistics (completion rate, episode comparison, unique listeners...)
✅ Earn money thanks to 2 different monetization methods (manual and automatic)
Try Ausha for FREE 👉 https://bit.ly/Ausha-co-tips