Description

At Spear Growth, we once built a massive partner program.

Around 40 odd companies from SaaS tools, VCs, agencies with complementary services - everyone you could think of was technically our “partner.”

Now how many leads did that generate?
Zero.

Looking back, it’s obvious: we were chasing quantity over actual traction.
Which is why Jason’s take on partnerships hit so hard for me in this episode.

Instead of launching some bloated program, he helps B2B tech companies build one partner play that actually works.

Here’s how:
✅ Pick one strategic partner, someone your audience already trusts

✅ Build them directly into your marketing campaigns (don’t just slap on the logos!)

✅ Spend 3–6 months enabling your sales team to actually sell with that partner

We’ve now restarted our partner program at Spear Growth with just 2 carefully chosen partners - and the early pipeline impact has already been huge. (We’ll share more on the “who’s” & “what’s” soon!)

If you’ve hit product-market fit, this kind of focused partner motion is one of the best growth levers out there.

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