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TLDR: The B2B SaaS Growth Podcast Recording cover
TLDR: The B2B SaaS Growth Podcast Recording cover

TLDR: The B2B SaaS Growth Podcast Recording

TLDR: The B2B SaaS Growth Podcast Recording

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TLDR: The B2B SaaS Growth Podcast Recording cover
TLDR: The B2B SaaS Growth Podcast Recording cover

TLDR: The B2B SaaS Growth Podcast Recording

TLDR: The B2B SaaS Growth Podcast Recording

speargrowth.com/
Subscribe

Description

The B2B SaaS growth podacast by Spear Growth


This is not a marketing strategy, story, or inspirational podcast series.


This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

The B2B SaaS growth podacast by Spear Growth


This is not a marketing strategy, story, or inspirational podcast series.


This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

29 episodes

    Season 1

  • 70%+ Sales Close Rates, Using Best Practices & A Secret: Ishaan @ Spear Growth cover
    70%+ Sales Close Rates, Using Best Practices & A Secret: Ishaan @ Spear Growth cover
    70%+ Sales Close Rates, Using Best Practices & A Secret: Ishaan @ Spear Growth

    Things got weird today... I ended up being the guest on my own podcast 😅 And for good reason. See, we hit a number that sounds made up: 70% close rate. Industry-standard? 15%. (Yes, it got so high, that we will now lower it 👀) The truth? We didn't just perfect the sales process... We built a positioning so strong, customers want to buy before we sell. But here's what no one tells you: Getting to this point? Not cheap. Not quick. Not easy. Want to know: Why we are trying to LOWER our close rate The expensive truth behind our "simple" process Why this works best with bold CXOs Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    44min | Published on November 22, 2024

  • 8 Figure Pipeline, With Network Arbitrage: Garret @ Influent cover
    8 Figure Pipeline, With Network Arbitrage: Garret @ Influent cover
    8 Figure Pipeline, With Network Arbitrage: Garret @ Influent

    Ever tried ethically hijacking LinkedIn networks? No? You're not alone. In my latest episode with Garret, we're diving into a strategy that no one really talks about: Network Arbitrage. You don't really have to build your audience from scratch. Instead, identify thought leaders who already have your ideal customers... Create content that their audience craves... "Borrow" their network's attention 😉 You see, most LinkedIn strategies: Create content → Pray for reach → Hope for leads But with network arbitrage, you can: - Map influential networks - Borrow their audience (y’know, nicely) - Convert their followers into your pipeline The results? Team: Exploded from 20 → 100+ people Pipeline: Hit 8 figures Endgame: Acquired by a global agency Garret is now scaling this strategy across 30+ B2B executives. Seriously, why spend years building an audience when you can borrow one? 👀 Want to know the juicy details? Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    43min | Published on November 15, 2024

  • 0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler cover
    0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler cover
    0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler

    Building in public - is it worth the risk? When Adam co-founded Fibbler 6 months ago, he had one mission: Build an audience before building the product. So for 3.5 years, he consistently posted on LinkedIn, engaging with his target customers. No marketing budget. Just authentic conversations. Then, when it was time to launch… Fibbler hit $100K ARR in just 180 days Without spending a single dollar on ads (so, yes the risk was worth it 😄) By building Fibbler in public, Adam and his co-founder truly understood their audience's needs. So when they built the product, the fit was perfect. This is the exact opposite of the usual founder journey: Build product Search for customers Pray for traction Adam did it backwards: Build audience Understand customers Build product for perfect fit The result? Instant product-market fit. Instant revenue. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    39min | Published on November 7, 2024

  • $483,000 In Closed Revenue With ABM Ads: Tim @ B2B Rizz cover
    $483,000 In Closed Revenue With ABM Ads: Tim @ B2B Rizz cover
    $483,000 In Closed Revenue With ABM Ads: Tim @ B2B Rizz

    Imagine an ad created by Spear Growth, but with your company’s logo on it. Would you be more likely to click on it? Yes!  Unsurprisingly, it’s not very common. Almost everyone thinks it’s too complicated. But how hard can it really be? That’s exactly what Tim Davidson and I discuss on this week’s podcast! And we go DEEP! ✓ How do you attribute results? ✓ How to navigate LinkedIn’s minimum audience sizes? ✓ Can you get legal notices for using their logos? ✓ What kind of results can you expect? (Spoiler: Around $483,000 in closed revenue 🤑) If you sell to enterprises, this could be your next LinkedIn ads experiment. You don’t even need fancy tools. Just a LinkedIn ads pro, a cool designer, and you're set. Want to crack the enterprise market? Check out the full episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    37min | Published on November 1, 2024

  • From $50k to $150k ACV In 12 months: Gal @ Aligned cover
    From $50k to $150k ACV In 12 months: Gal @ Aligned cover
    From $50k to $150k ACV In 12 months: Gal @ Aligned

    $50,000 to $150,000 ACV in 12 months? 🤯 No, that's not a typo.  Our latest guest, Gal Aga, just dropped the blueprint on how they scaled from $1M to $10M ARR in 2 years. See, many think that you can just "wing it" with pricing, right? But Gal went for a complete mindset shift: From selling products → to selling transformation From pain points → to strategic value From feature talks → to executive discussions No new tools. No massive budgets. Just strategic thinking and careful execution. Want to know exactly how they pulled this off? Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    53min | Published on October 10, 2024

  • 57% Drop in Demand-Gen Costs Using Reddit Ads: Kamel @ Getuplead cover
    57% Drop in Demand-Gen Costs Using Reddit Ads: Kamel @ Getuplead cover
    57% Drop in Demand-Gen Costs Using Reddit Ads: Kamel @ Getuplead

    Reddit ads for B2B SaaS? 🤔 Quick, hide this from your conservative marketing director! 😄 In our latest podcast episode, Kamel & I go into the nitty gritties of launching Reddit ads, …instead of LinkedIn. If you have run ads for a while, you're bound to consider running Reddit ads & memes at some point or another. This episode will show you why you should try running them to reduce your demand-gen costs… by up to a whopping 57% 📉 Any company with an active audience on Reddit can easily replicate this. Trust me, you don’t want to miss this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    41min | Published on October 3, 2024

  • 0 to $1M ARR With Case Studies: Rob Snyder @ Reframe cover
    0 to $1M ARR With Case Studies: Rob Snyder @ Reframe cover
    0 to $1M ARR With Case Studies: Rob Snyder @ Reframe

    0 to $1M ARR with... case studies? 🤔 Pretty weird right?! Our latest guest, Rob Snyder, brought up an interesting topic: The best tactic for early-stage founders isn't fancy demos …or hiring more SDRs. It's just a case study 🤯 Rob's seen this work for around 50 companies that bagged their first 10 customers. He simply says -  "I don't know if we're a fit. But let me walk you through a customer case study. You tell me how you're different." Why does this work? It's low stress (no pushy sales tactics) The case study gives away immediate proof It helps you find your "hell yes" customers The best part? You can implement this in AN HOUR. 🕐 Curious about the exact structure? The full episode is waiting for you! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    42min | Published on September 26, 2024

  • 60% Message to Meeting Rate with LinkedIn DMs: Chris Walker @ Passetto cover
    60% Message to Meeting Rate with LinkedIn DMs: Chris Walker @ Passetto cover
    60% Message to Meeting Rate with LinkedIn DMs: Chris Walker @ Passetto

    60% message-to-meeting rate on LinkedIn DMs? 🤯 Well, here's what Chris Walker (https://www.linkedin.com/in/chriswalker171/)'s NOT doing: ❌ Finding the "perfect" sender (with fancy credentials) ❌ Crafting random offers (Amazon vouchers anyone?) ❌ Complex outreach sequences (to be forgotten) Instead, he's playing the long game: ✅ Deeply understanding his customers ✅ Building a great product with real value ✅ Investing time posting on social media ✅ Becoming a thought leader ✅ AND THEN reaching out with a solid purpose Building a strong foundation BEFORE sending even a single DM is what he did right. No fancy tools. No big budget. Just pure value and conviction. 💪 Even now, Chris only reaches out when he's 100% sure he can deliver 10x ROI. That's the magic you just can't get with formulas & templates. Want to implement this yourself? Don’t miss this episode Hosted by Ausha. See ausha.co/privacy-policy for more information.

    36min | Published on August 30, 2024

  • 18 Leads in 1 Quarter Using Thought Leader Ads:  AJ Wilcox @ B2Linked cover
    18 Leads in 1 Quarter Using Thought Leader Ads:  AJ Wilcox @ B2Linked cover
    18 Leads in 1 Quarter Using Thought Leader Ads: AJ Wilcox @ B2Linked

    18 leads in 1 quarter vs 1-2 leads before? Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client. Here's what he knew: Client: Healthcare space, huge deal sizes Challenge: Small budget, but each lead is 💰💰💰 New strategy: LinkedIn thought leadership ads The results? Mind-blowing. These ads ran 5-10x better than anything else on LinkedIn, at just 1/5th the cost! These results weren't instant of course. Initial weeks saw ZERO leads, but it started picking up and then BOOM! So, why did it work? Because people engage with other people and not companies. It's all about that personal, relatable feel. The damage? Less than $15k for the quarter. The pipeline generated? Way, way more. 📈 Want to know more about this strategy? Check out our latest episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    39min | Published on August 29, 2024

  • 711% Increase in Pipeline, With The Right Retargeting: Jonathan @ Omni Lab cover
    711% Increase in Pipeline, With The Right Retargeting: Jonathan @ Omni Lab cover
    711% Increase in Pipeline, With The Right Retargeting: Jonathan @ Omni Lab

    Retargeting: everyone knows it.But does anyone really know it?We’re talking about stuff that most people just skip over.And the stuff that we marketing geeks don’t always share (c'mon, we all have our secrets!)But the latest TLDR episode with Jonathan dives deep into an RT strategy that actually got results.We discuss everything from building the right audiences to creating the right content.Ready to find out our not-so-well-hidden secrets? Hosted by Ausha. See ausha.co/privacy-policy for more information.

    43min | Published on August 16, 2024

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Description

The B2B SaaS growth podacast by Spear Growth


This is not a marketing strategy, story, or inspirational podcast series.


This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

The B2B SaaS growth podacast by Spear Growth


This is not a marketing strategy, story, or inspirational podcast series.


This is a to-the-point, grab-and-go podcast aimed at marketers with intermediate skills(not beginners) to find direct and actionable solutions to problems they are facing or experiments they are looking to do.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

29 episodes

    Season 1

  • 70%+ Sales Close Rates, Using Best Practices & A Secret: Ishaan @ Spear Growth cover
    70%+ Sales Close Rates, Using Best Practices & A Secret: Ishaan @ Spear Growth cover
    70%+ Sales Close Rates, Using Best Practices & A Secret: Ishaan @ Spear Growth

    Things got weird today... I ended up being the guest on my own podcast 😅 And for good reason. See, we hit a number that sounds made up: 70% close rate. Industry-standard? 15%. (Yes, it got so high, that we will now lower it 👀) The truth? We didn't just perfect the sales process... We built a positioning so strong, customers want to buy before we sell. But here's what no one tells you: Getting to this point? Not cheap. Not quick. Not easy. Want to know: Why we are trying to LOWER our close rate The expensive truth behind our "simple" process Why this works best with bold CXOs Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    44min | Published on November 22, 2024

  • 8 Figure Pipeline, With Network Arbitrage: Garret @ Influent cover
    8 Figure Pipeline, With Network Arbitrage: Garret @ Influent cover
    8 Figure Pipeline, With Network Arbitrage: Garret @ Influent

    Ever tried ethically hijacking LinkedIn networks? No? You're not alone. In my latest episode with Garret, we're diving into a strategy that no one really talks about: Network Arbitrage. You don't really have to build your audience from scratch. Instead, identify thought leaders who already have your ideal customers... Create content that their audience craves... "Borrow" their network's attention 😉 You see, most LinkedIn strategies: Create content → Pray for reach → Hope for leads But with network arbitrage, you can: - Map influential networks - Borrow their audience (y’know, nicely) - Convert their followers into your pipeline The results? Team: Exploded from 20 → 100+ people Pipeline: Hit 8 figures Endgame: Acquired by a global agency Garret is now scaling this strategy across 30+ B2B executives. Seriously, why spend years building an audience when you can borrow one? 👀 Want to know the juicy details? Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    43min | Published on November 15, 2024

  • 0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler cover
    0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler cover
    0 to $100K ARR in 6 months by Building in Public: Adam @ Fibbler

    Building in public - is it worth the risk? When Adam co-founded Fibbler 6 months ago, he had one mission: Build an audience before building the product. So for 3.5 years, he consistently posted on LinkedIn, engaging with his target customers. No marketing budget. Just authentic conversations. Then, when it was time to launch… Fibbler hit $100K ARR in just 180 days Without spending a single dollar on ads (so, yes the risk was worth it 😄) By building Fibbler in public, Adam and his co-founder truly understood their audience's needs. So when they built the product, the fit was perfect. This is the exact opposite of the usual founder journey: Build product Search for customers Pray for traction Adam did it backwards: Build audience Understand customers Build product for perfect fit The result? Instant product-market fit. Instant revenue. Hosted by Ausha. See ausha.co/privacy-policy for more information.

    39min | Published on November 7, 2024

  • $483,000 In Closed Revenue With ABM Ads: Tim @ B2B Rizz cover
    $483,000 In Closed Revenue With ABM Ads: Tim @ B2B Rizz cover
    $483,000 In Closed Revenue With ABM Ads: Tim @ B2B Rizz

    Imagine an ad created by Spear Growth, but with your company’s logo on it. Would you be more likely to click on it? Yes!  Unsurprisingly, it’s not very common. Almost everyone thinks it’s too complicated. But how hard can it really be? That’s exactly what Tim Davidson and I discuss on this week’s podcast! And we go DEEP! ✓ How do you attribute results? ✓ How to navigate LinkedIn’s minimum audience sizes? ✓ Can you get legal notices for using their logos? ✓ What kind of results can you expect? (Spoiler: Around $483,000 in closed revenue 🤑) If you sell to enterprises, this could be your next LinkedIn ads experiment. You don’t even need fancy tools. Just a LinkedIn ads pro, a cool designer, and you're set. Want to crack the enterprise market? Check out the full episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    37min | Published on November 1, 2024

  • From $50k to $150k ACV In 12 months: Gal @ Aligned cover
    From $50k to $150k ACV In 12 months: Gal @ Aligned cover
    From $50k to $150k ACV In 12 months: Gal @ Aligned

    $50,000 to $150,000 ACV in 12 months? 🤯 No, that's not a typo.  Our latest guest, Gal Aga, just dropped the blueprint on how they scaled from $1M to $10M ARR in 2 years. See, many think that you can just "wing it" with pricing, right? But Gal went for a complete mindset shift: From selling products → to selling transformation From pain points → to strategic value From feature talks → to executive discussions No new tools. No massive budgets. Just strategic thinking and careful execution. Want to know exactly how they pulled this off? Listen to this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    53min | Published on October 10, 2024

  • 57% Drop in Demand-Gen Costs Using Reddit Ads: Kamel @ Getuplead cover
    57% Drop in Demand-Gen Costs Using Reddit Ads: Kamel @ Getuplead cover
    57% Drop in Demand-Gen Costs Using Reddit Ads: Kamel @ Getuplead

    Reddit ads for B2B SaaS? 🤔 Quick, hide this from your conservative marketing director! 😄 In our latest podcast episode, Kamel & I go into the nitty gritties of launching Reddit ads, …instead of LinkedIn. If you have run ads for a while, you're bound to consider running Reddit ads & memes at some point or another. This episode will show you why you should try running them to reduce your demand-gen costs… by up to a whopping 57% 📉 Any company with an active audience on Reddit can easily replicate this. Trust me, you don’t want to miss this episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    41min | Published on October 3, 2024

  • 0 to $1M ARR With Case Studies: Rob Snyder @ Reframe cover
    0 to $1M ARR With Case Studies: Rob Snyder @ Reframe cover
    0 to $1M ARR With Case Studies: Rob Snyder @ Reframe

    0 to $1M ARR with... case studies? 🤔 Pretty weird right?! Our latest guest, Rob Snyder, brought up an interesting topic: The best tactic for early-stage founders isn't fancy demos …or hiring more SDRs. It's just a case study 🤯 Rob's seen this work for around 50 companies that bagged their first 10 customers. He simply says -  "I don't know if we're a fit. But let me walk you through a customer case study. You tell me how you're different." Why does this work? It's low stress (no pushy sales tactics) The case study gives away immediate proof It helps you find your "hell yes" customers The best part? You can implement this in AN HOUR. 🕐 Curious about the exact structure? The full episode is waiting for you! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    42min | Published on September 26, 2024

  • 60% Message to Meeting Rate with LinkedIn DMs: Chris Walker @ Passetto cover
    60% Message to Meeting Rate with LinkedIn DMs: Chris Walker @ Passetto cover
    60% Message to Meeting Rate with LinkedIn DMs: Chris Walker @ Passetto

    60% message-to-meeting rate on LinkedIn DMs? 🤯 Well, here's what Chris Walker (https://www.linkedin.com/in/chriswalker171/)'s NOT doing: ❌ Finding the "perfect" sender (with fancy credentials) ❌ Crafting random offers (Amazon vouchers anyone?) ❌ Complex outreach sequences (to be forgotten) Instead, he's playing the long game: ✅ Deeply understanding his customers ✅ Building a great product with real value ✅ Investing time posting on social media ✅ Becoming a thought leader ✅ AND THEN reaching out with a solid purpose Building a strong foundation BEFORE sending even a single DM is what he did right. No fancy tools. No big budget. Just pure value and conviction. 💪 Even now, Chris only reaches out when he's 100% sure he can deliver 10x ROI. That's the magic you just can't get with formulas & templates. Want to implement this yourself? Don’t miss this episode Hosted by Ausha. See ausha.co/privacy-policy for more information.

    36min | Published on August 30, 2024

  • 18 Leads in 1 Quarter Using Thought Leader Ads:  AJ Wilcox @ B2Linked cover
    18 Leads in 1 Quarter Using Thought Leader Ads:  AJ Wilcox @ B2Linked cover
    18 Leads in 1 Quarter Using Thought Leader Ads: AJ Wilcox @ B2Linked

    18 leads in 1 quarter vs 1-2 leads before? Yep, that's what happened when AJ Wilcox tried LinkedIn's new thought leadership ads for his healthcare client. Here's what he knew: Client: Healthcare space, huge deal sizes Challenge: Small budget, but each lead is 💰💰💰 New strategy: LinkedIn thought leadership ads The results? Mind-blowing. These ads ran 5-10x better than anything else on LinkedIn, at just 1/5th the cost! These results weren't instant of course. Initial weeks saw ZERO leads, but it started picking up and then BOOM! So, why did it work? Because people engage with other people and not companies. It's all about that personal, relatable feel. The damage? Less than $15k for the quarter. The pipeline generated? Way, way more. 📈 Want to know more about this strategy? Check out our latest episode! Hosted by Ausha. See ausha.co/privacy-policy for more information.

    39min | Published on August 29, 2024

  • 711% Increase in Pipeline, With The Right Retargeting: Jonathan @ Omni Lab cover
    711% Increase in Pipeline, With The Right Retargeting: Jonathan @ Omni Lab cover
    711% Increase in Pipeline, With The Right Retargeting: Jonathan @ Omni Lab

    Retargeting: everyone knows it.But does anyone really know it?We’re talking about stuff that most people just skip over.And the stuff that we marketing geeks don’t always share (c'mon, we all have our secrets!)But the latest TLDR episode with Jonathan dives deep into an RT strategy that actually got results.We discuss everything from building the right audiences to creating the right content.Ready to find out our not-so-well-hidden secrets? Hosted by Ausha. See ausha.co/privacy-policy for more information.

    43min | Published on August 16, 2024

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