“Is There a Killer in Your Basement?”

A lot’s changed since Bill Heffernan, President of Master Chimney Sweepers, led one of his customer mailers with that dubious line in the 1990s. But his passion for educating customers on the dangers of neglecting their fireplace chimneys and other vents has never wavered.

Bill and his son and Sales Director, Tom Heffernan, give us a peek into the modern-day chimney sweep industry and how much it’s evolved since Bill founded his business in 1977.   

Join us as we discuss:

- (3:42) How the ‘70s energy crisis influenced the chimney sweep industry

- (16:36) Incorporating outside industry tactics into your sales strategy 

- (23:47) Why direct mail is still a bona fide marketing tactic

- (31:55) The power of collaboration in a small family business

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.

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