What does SEO look like in a world where AI is answering questions before customers ever click a website? In this episode, Amanda Salvatore sits down with William Haddad, SVP of Product and Optimization at Scorpion, to unpack how AI search is reshaping online visibility for home service businesses. They explore the shift from traditional SEO to AI-driven search experiences, why brand authority and customer sentiment matter more than ever, and how contractors can improve visibility without getting overwhelmed by constant change.

Join us as we discuss: 

• [4:18] How AI search is changing online marketing

• [10:08] The three core mechanics of SEO in the age of AI

• [22:36] The “teach everything” video content strategy
  

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here. 

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