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The ROI of a Good Name: Empathy in Business Management cover
The ROI of a Good Name: Empathy in Business Management cover
Toolbox for the Trades

The ROI of a Good Name: Empathy in Business Management

The ROI of a Good Name: Empathy in Business Management

41min |14/10/2025
Play
undefined cover
undefined cover
The ROI of a Good Name: Empathy in Business Management cover
The ROI of a Good Name: Empathy in Business Management cover
Toolbox for the Trades

The ROI of a Good Name: Empathy in Business Management

The ROI of a Good Name: Empathy in Business Management

41min |14/10/2025
Play

Description

Jessica Short, GM of Priority Heating, Cooling, and Plumbing, serving the Kitchener and Waterloo, Ontario area, joins us to share her unique journey to finding her career passion in the trades. Jessica reveals how she applied empathy lessons from her time in social work to her current leadership role, helping grow her family’s business from 25 employees to a team of 84. She shares the crucial values and processes that enable her company to scale while maintaining a strong culture and a great reputation. Jessica also explains the difference between dreams and goals and how she uses this distinction to mentor and guide her team members.

Join us as we discuss: 

  • [2:55] Steady growth from 25 to 84 employees and adding a service division

  • [8:43] Applying leadership lessons from social work and understanding your team’s real-life struggles

  • [26:24] Building trust with your customers and working alongside family

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.


Know a business that could use a bit of muscle from ServiceTitan? Refer them here!


Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

Jessica Short, GM of Priority Heating, Cooling, and Plumbing, serving the Kitchener and Waterloo, Ontario area, joins us to share her unique journey to finding her career passion in the trades. Jessica reveals how she applied empathy lessons from her time in social work to her current leadership role, helping grow her family’s business from 25 employees to a team of 84. She shares the crucial values and processes that enable her company to scale while maintaining a strong culture and a great reputation. Jessica also explains the difference between dreams and goals and how she uses this distinction to mentor and guide her team members.

Join us as we discuss: 

  • [2:55] Steady growth from 25 to 84 employees and adding a service division

  • [8:43] Applying leadership lessons from social work and understanding your team’s real-life struggles

  • [26:24] Building trust with your customers and working alongside family

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.


Know a business that could use a bit of muscle from ServiceTitan? Refer them here!


Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

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Description

Jessica Short, GM of Priority Heating, Cooling, and Plumbing, serving the Kitchener and Waterloo, Ontario area, joins us to share her unique journey to finding her career passion in the trades. Jessica reveals how she applied empathy lessons from her time in social work to her current leadership role, helping grow her family’s business from 25 employees to a team of 84. She shares the crucial values and processes that enable her company to scale while maintaining a strong culture and a great reputation. Jessica also explains the difference between dreams and goals and how she uses this distinction to mentor and guide her team members.

Join us as we discuss: 

  • [2:55] Steady growth from 25 to 84 employees and adding a service division

  • [8:43] Applying leadership lessons from social work and understanding your team’s real-life struggles

  • [26:24] Building trust with your customers and working alongside family

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.


Know a business that could use a bit of muscle from ServiceTitan? Refer them here!


Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

Jessica Short, GM of Priority Heating, Cooling, and Plumbing, serving the Kitchener and Waterloo, Ontario area, joins us to share her unique journey to finding her career passion in the trades. Jessica reveals how she applied empathy lessons from her time in social work to her current leadership role, helping grow her family’s business from 25 employees to a team of 84. She shares the crucial values and processes that enable her company to scale while maintaining a strong culture and a great reputation. Jessica also explains the difference between dreams and goals and how she uses this distinction to mentor and guide her team members.

Join us as we discuss: 

  • [2:55] Steady growth from 25 to 84 employees and adding a service division

  • [8:43] Applying leadership lessons from social work and understanding your team’s real-life struggles

  • [26:24] Building trust with your customers and working alongside family

Check out these resources we mentioned during the podcast:

You can find this interview and many more by subscribing to Toolbox for the Trades on Apple Podcasts, on Spotify, or here.


Know a business that could use a bit of muscle from ServiceTitan? Refer them here!


Listening on a desktop & can’t see the links? Just search for Toolbox for the Trades in your favorite podcast player.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

Embed

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