In this powerful episode of Unleash Curiosity by Vital Pet Life, Donie Yamamoto and Dr. Amber Da Silva, DVM sit down with Allison Reser, Director of Sustainability & Innovation at the Pet Sustainability Coalition (PSC)—the organization leading the transformation toward a more ethical, transparent, and climate-smart pet industry.

From the founding story of PSC to the realities of ingredient transparency, responsible sourcing, and sustainable packaging, Allison breaks down what every pet brand—and every pet parent—needs to know.

If you’ve ever wondered:

• What does sustainability actually mean in the pet industry?

• How do certifications like PSC accreditation influence trust?

• How can small brands compete using sustainability as a growth strategy?

• What’s coming next for pet packaging, recycling, and supply chain resilience?

…this episode gives you the answers straight from one of the most influential leaders shaping the future of pet wellness.
You’ll also get a behind-the-scenes look at Vital Pet Life’s own journey toward PSC accreditation—what it took, why it matters, and how sustainability is driving long-term innovation for purpose-driven pet brands.

Whether you're a pet parent, a founder, or simply someone who wants to create a better world for pets and the planet, this conversation will leave you inspired, informed, and ready to take action.
👉 Share this episode with another pet lover, founder, or sustainability-minded shopper.
👉 Tell us: When you shop for your pet, what certifications or claims matter most?

Email us at podcasts@vitalpetlife.com or tag @vitalpetlife on Instagram, Threads, TikTok or Facebook.

Unleashed Curiosity Podcast about Dog and Cat Health by Vital Pet Life

You may also listen here to our previous episode 🎙️ https://smartlink.ausha.co/unleashedcuriosity/r-d-with-donie-secrets-to-balanced-pet-nutrition-for-dogs-and-cats-podcast

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