Description
We can walk around with a massive set of unquestioned assumptions running our lives, yet not even know it.
We might think we're being rational, but we've got confirmation bias working overtime. There's research showing that people on opposite sides of a debate can read the exact same article, and both walk away more convinced they were right. On top of that, the people with the least skill in an area tend to be the most confident about how good they are (look up the Dunning-Kruger effect — it's humbling).
In this episode I get into how to actually break through that by running real experiments with real hypotheses. I'll also share the story of when I set up a clear test for a new business, watched it fail, and then talked myself into ignoring my own results for two and a half years.
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P.S.: If you like this podcast, you'll probably enjoy seeing Scott present live. If you are interested in having him speak to your organization, you can see the options and schedule time to talk with Scott about your event here: https://scottwozniak.com/speaking/
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Bonus: check out his other podcast (Make Your Brand Legendary): https://plnk.to/make-your-brand-legendary
If you like this podcast you will probably like that one, too. Who knows, you might even like it better! :)
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