VOICE by Vinexposium

SEASON 2 - Episode 1 : Gen Z Alcohol Consumption Trends - Insights & Innovation

50min | 09/05/2025

Description

SEASON 2 - Episode 1 : Gen Z Alcohol Consumption Trends - Insights & Innovation

Our Host :

Nimmi Malhotra – Wine and Spirits Communicator

Our Guests:

Bella Jaenkaew – Head Sommelier, JAAN

Bella Sudarat Jankaew is the Head Sommelier at JAAN by Kirk Westaway, a two-Michelin-starred restaurant located in Singapore. She has been recognised as Thailand's Best Sommelier in 2024 and was a finalist in Asia's Best Young Sommelier competition in 2025. Bella holds a Diplôme de Conseiller en Sommellerie and is known for her expertise and passion in the field

Gerald Lu – Wine Bar Owner, PRAELUM

Gerald Lu is the General Manager and Head Sommelier at Praelum Wine Bistro, a renowned wine bar located in Singapore's Duxton Hill. With over 15 years of experience in the wine industry, he began his career as a bartender at the age of 17 and transitioned to a sommelier by 23. Gerald is a two-time National Sommelier Champion and has served as the President of the Sommelier Association of Singapore

Chris Yorke – CEO, Wine Marketing Board of Wine of Austria

Chris Yorke is the Chief Executive Officer of the Austrian Wine Marketing Board (AWMB), a position he has held since January 2020. Born in the United Kingdom in 1965, he earned a BSc in Business and German from Aston University in 1989. Yorke's career spans various industries, including pharmaceuticals, chemicals, and credit cards, with professional experiences in the UK, Germany, and Switzerland.

About the episode :

Gen Z is reshaping the beverage industry with a focus on mindful drinking, premium experiences, and health-conscious choices. While overall consumption is lower, this generation favours low- or no-alcohol drinks, craft products, and sustainable brands. Digital engagement and wellness-driven lifestyles influence purchasing behaviour. Key innovations include alcohol-free spirits, functional drinks (with adaptogens or CBD), and AI-personalised experiences. Authenticity, sustainability, and inclusivity are key drivers of brand loyalty.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

SEASON 2 - Episode 1 : Gen Z Alcohol Consumption Trends - Insights & Innovation

Our Host :

Nimmi Malhotra – Wine and Spirits Communicator

Our Guests:

Bella Jaenkaew – Head Sommelier, JAAN

Bella Sudarat Jankaew is the Head Sommelier at JAAN by Kirk Westaway, a two-Michelin-starred restaurant located in Singapore. She has been recognised as Thailand's Best Sommelier in 2024 and was a finalist in Asia's Best Young Sommelier competition in 2025. Bella holds a Diplôme de Conseiller en Sommellerie and is known for her expertise and passion in the field

Gerald Lu – Wine Bar Owner, PRAELUM

Gerald Lu is the General Manager and Head Sommelier at Praelum Wine Bistro, a renowned wine bar located in Singapore's Duxton Hill. With over 15 years of experience in the wine industry, he began his career as a bartender at the age of 17 and transitioned to a sommelier by 23. Gerald is a two-time National Sommelier Champion and has served as the President of the Sommelier Association of Singapore

Chris Yorke – CEO, Wine Marketing Board of Wine of Austria

Chris Yorke is the Chief Executive Officer of the Austrian Wine Marketing Board (AWMB), a position he has held since January 2020. Born in the United Kingdom in 1965, he earned a BSc in Business and German from Aston University in 1989. Yorke's career spans various industries, including pharmaceuticals, chemicals, and credit cards, with professional experiences in the UK, Germany, and Switzerland.

About the episode :

Gen Z is reshaping the beverage industry with a focus on mindful drinking, premium experiences, and health-conscious choices. While overall consumption is lower, this generation favours low- or no-alcohol drinks, craft products, and sustainable brands. Digital engagement and wellness-driven lifestyles influence purchasing behaviour. Key innovations include alcohol-free spirits, functional drinks (with adaptogens or CBD), and AI-personalised experiences. Authenticity, sustainability, and inclusivity are key drivers of brand loyalty.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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