SEASON 3 – Episode 5 - From Brand Founder to Sustainability Champion

Our host :

Anne Burchett : Wine marketing and communication specialist

Our guest :

Stephen Cronk : Co-founder & President of Maison Mirabeau - Chair & Founder of the Regenerative Viticulture Foundation

About the episode :

This episode explores regenerative viticulture as both an environmental commitment and a long-term business strategy.
From climate pressure and soil health to certification, packaging and profitability, it unpacks the concrete choices shaping a more resilient model for wine.
It also raises a central question for the sector: how do you turn responsible production into real momentum for change, without losing sight of commercial realities?

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