SEASON 3 – Episode 4 - Understanding the Wine Crisis: Insights from Italy and France

Our host :

Anne Burchett : Wine marketing and communication specialist

Our guests :

Marzia Varvaglione: Owner at Barvali-Leone 1921 and President of the Comité Européen des Entreprises Vin

Olivier Legrand: Managing Director of Conseil Interprofessional des Vins du Languedoc

About the episode :

This episode examines the collapse in domestic consumption, the limits of export as a safety valve, and the deeper structural shifts unsettling one of the world’s oldest wine cultures.
From changing lifestyles and health-driven moderation to the fragility of traditional markets, it lays out why this downturn is more than a passing correction.
The discussion also explores what resilience may now require: sharper market intelligence, stronger commercial relationships, clearer consumer propositions and a more pragmatic approach to growth.

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