Description
Timestamps:
01:30 Zach Messler's Background and Journey
03:20 The Big Question: Are Product Marketers Actually Marketers?
09:26 Zach's Philosophy and Approach to Marketing
18:27 The Importance of Clarity in Messaging
20:11 The Hierarchy of Clarity
24:56 The Power of Context in Messaging
30:31 The Importance of Context in Problem-Solution Approach
31:44 The Role of Product Marketers and Its Challenges
32:28 Strategies to Enhance Product Marketing Role
33:12 The Power of Negotiation in Product Marketing
37:31 The Impact of Trade Shows in Product Marketing
39:52 The Art of Messaging in Product Marketing
48:23 The Essence of Product Messaging
Show notes:
Never split the difference by Christopher Voss
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