Description
Product marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO to crying on calls as a micromanaged IC, revealing why PMM respect disappeared the moment she hit corporate payroll. We dive deep into the "becoming vs. doing" philosophy, why your money-limiting beliefs might be killing your consultancy, and how to extract value from companies while they extract from you. Raw, real, and revolutionary—this episode might make you quit your job or finally charge what you're worth.
More from this convo...
From BBC/Wall Street Journal features to being treated like a child at work
Why PMMs are architects while marketers are just painting pretty walls
The day respect disappeared: "The minute my name hit their payroll"
How to build your $100K consultancy while keeping your day job
Why companies pay consultants 3X more for the same PMM work
The "becoming vs. doing" trap that keeps PMMs broke
Money limiting beliefs: Why you won't send the invoice
The strategic visibility system that changes everything
Why your framework knowledge means nothing without becoming
How to extract value from companies that don't value you
Timestamps
00:00 Introduction & The Cher of Product Marketing
02:00 The Big Question: Are Product Marketers Actually Marketers?
02:30 The Architect vs. Interior Decorator Analogy
03:00 PMMs as Foundation Builders
04:00 From CEO to IC: The Respect Vanishing Act
05:00 BBC, Wall Street Journal, Cambridge University Days
06:00 Corporate America Reality Check
07:00 Micromanagement & Workplace Bullying
08:00 Childhood Trauma & Workplace Triggers
09:00 The Crying on Calls Era
11:00 Why PMM Respect Doesn't Exist
13:00 The Consultant Premium Phenomenon
15:00 Building Your Empire While Employed
17:00 The Strategic Visibility System
19:00 Rapid Fire Round Begins
21:00 Worst Career Advice
23:00 Budget Allocation Debates
25:00 Personal Branding Strategy
27:00 AI Impact on PMM
29:00 The Newsletter Game
31:00 Career Milestones & Roadblocks
33:00 Why Companies Pay Consultants More
35:00 Extract Value While They Extract From You
37:00 Building Frameworks on Company Time
39:00 The April Dunford Model
41:00 Roadblocks vs. Roadmaps
43:00 The Becoming vs. Doing Philosophy
45:00 Deep Coaching Approach
47:00 Why Information Isn't Enough
49:00 The Workout Analogy
50:00 Money Limiting Beliefs
51:00 Invoice Avoidance Psychology
52:00 The Profitable PMM Challenge
53:00Closing&WheretoFindHattie
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