Description

Product marketers aren't marketers—they're architects while everyone else chooses to paint walls (no shade). Hattie the PMM shares her brutal journey from respected CEO to crying on calls as a micromanaged IC, revealing why PMM respect disappeared the moment she hit corporate payroll. We dive deep into the "becoming vs. doing" philosophy, why your money-limiting beliefs might be killing your consultancy, and how to extract value from companies while they extract from you. Raw, real, and revolutionary—this episode might make you quit your job or finally charge what you're worth.

More from this convo...

• From BBC/Wall Street Journal features to being treated like a child at work

• Why PMMs are architects while marketers are just painting pretty walls

• The day respect disappeared: "The minute my name hit their payroll"

• How to build your $100K consultancy while keeping your day job

• Why companies pay consultants 3X more for the same PMM work

• The "becoming vs. doing" trap that keeps PMMs broke

• Money limiting beliefs: Why you won't send the invoice

• The strategic visibility system that changes everything

• Why your framework knowledge means nothing without becoming

• How to extract value from companies that don't value you

Timestamps

00:00 Introduction & The Cher of Product Marketing

02:00 The Big Question: Are Product Marketers Actually Marketers?

02:30 The Architect vs. Interior Decorator Analogy

03:00 PMMs as Foundation Builders

04:00 From CEO to IC: The Respect Vanishing Act

05:00 BBC, Wall Street Journal, Cambridge University Days

06:00 Corporate America Reality Check

07:00 Micromanagement & Workplace Bullying

08:00 Childhood Trauma & Workplace Triggers

09:00 The Crying on Calls Era

11:00 Why PMM Respect Doesn't Exist

13:00 The Consultant Premium Phenomenon

15:00 Building Your Empire While Employed

17:00 The Strategic Visibility System

19:00 Rapid Fire Round Begins

21:00 Worst Career Advice

23:00 Budget Allocation Debates

25:00 Personal Branding Strategy

27:00 AI Impact on PMM

29:00 The Newsletter Game

31:00 Career Milestones & Roadblocks

33:00 Why Companies Pay Consultants More

35:00 Extract Value While They Extract From You

37:00 Building Frameworks on Company Time

39:00 The April Dunford Model

41:00 Roadblocks vs. Roadmaps

43:00 The Becoming vs. Doing Philosophy

45:00 Deep Coaching Approach

47:00 Why Information Isn't Enough

49:00 The Workout Analogy

50:00 Money Limiting Beliefs

51:00 Invoice Avoidance Psychology

52:00 The Profitable PMM Challenge

53:00Closing&WheretoFindHattie

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