Eric Holland and Gab Bujold recorded this one on a deck in Stowe, Vermont, in the middle of Drive, with a cardboard cutout of Zach standing in for the third host. It is the first We're Not Marketers episode made in person, and it is mostly about why the three of them keep showing up to the same conference in fake mustaches.

The costumes started as a joke about not being allowed into a marketing event by a podcast called We're Not Marketers. Three years later the bit has produced a real relationship with Dave Gerhardt, a running gag the check-in desk now expects, and enough conviction to go build their own event.

Show Notes
00:00 Cold open at Drive, and the first We're Not Marketers recorded in person

00:25 Why Zach is on tape as a cardboard cutout

01:02 Why three product marketers keep coming back to the same Vermont conference

01:28 The disguise started as a joke about not being let into a marketing event

02:18 How Drive turned into a family vacation

03:12 Gab's four hour drive from Quebec City with a six month old and a corgi

05:03 Why not San Francisco, and why not Vegas

06:02 Why are we dressing like a bunch of assholes

06:29 The real first reason for the costumes: hiding from Dave

07:03 The clumsy first year, and feeling like a misfit in the room

08:19 Dave Gerhardt walks up: Hey, guy with the hair

11:27 Why the costume works, and the comment from the check-in desk

12:18 Where Zach actually is, and why he still got more selfies than either host

13:33 Why product marketers specifically need to get uncomfortable

13:44 Gab on product marketers being scared to ask for budget

15:22 The survey that got over 10,000 visits, and what belongs on a resume now

16:05 Where the name Mojo came from

17:57 The difference between fear and expecting fear

19:14 Death to Marketing, six weeks before a wedding

20:14 Three guys, no private equity, one event

23:34 Zach's cutout blows over, and Brendan Hufford checks in

24:48 Community with a lowercase c

27:34 What happens when a 200 person event becomes 400

28:16 The boat tour, and what they took for Lake Michigan

29:39 LaShay Lewis, and the line that stuck

30:01 The pain of change is no longer worse than the pain of staying the same

31:16 Go shake hands, go touch grass

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