"You can’t create a product that truly resonates with the market by sitting in a room and simply dreaming it up. If you look at history, many successful startups began because the founder faced a real problem, realized others faced the same challenge, and set out to solve it—that’s how great companies are born. But often, their second product fails because they assume they can innovate in isolation, without engaging with the market or understanding real-world pain points. For a company like ours, it’s critical to deeply understand these challenges—what keeps the CTO awake at night. Only then can we create meaningful solutions. But we can’t do that in a vacuum."

Andrew Steadman, Chief Product Officer at SBS

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