Sonsoles Gonzalez is the Founder & CEO of Better not Younger, a Hair Care brand for women who believe that beauty is not defined by age. https://better-notyounger.com

Sonsoles has boundless energy for what she does. She launched Better not Younger nearly 4 years ago, after a successful 27 year corporate career at Procter & Gamble and L'Oreal where she worked on some of the world's biggest Beauty Brands.

In this conversation we talk about her transition from the corporate beauty world to entrepreneurship. In particular:

• Her experience of launching a business in her 50s despite the naysayers: What it takes and how to do it. 
• The power and potential of women over 40 and how we can bust the myths about ageing in beauty and business.
• The importance and value of knowing yourself, your strengths and your leadership style.

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