Zaid is Chief Marketing Officer and Diversity and Inclusion Director at Channel 4 in the UK. He is an amazing leader, marketeer and strategist and has had a diverse career spanning both marketing and commercial roles in various industries. He is also on the board of the Advertising Standards Authority, the Creative Diversity Network, Water Aid and is a champion for Men's Health and Mental Health.

You will discover in our conversation that Zaid clearly loves what he does and has built a diverse and fulfilling career around what he enjoys, what he is good at and what he cares about. If Zaid has a secret to a fulfilling life, it is to make choices based on principles rather than on a career destination. 

Here are 3 key principles for making choices that he shares  in the interview:

1. Be happy with the choices you make: they’re your choices

2. Know yourself well enough to know what a fulfilling day at work feels like

3. Be clear on your boundaries, then be open to anything within those boundaries

If you'd like to see some of the award winning advertising from Zaid's team you can watch the Paralympics Super Human campaign here:

https://www.youtube.com/watch?v=OjIP9EFbcWY

If you'd like some support in clarifying your own principles for navigating your career you can contact me and find out more about my "Reignite your Purpose" workshops on my website: yourpathtosuccess.ch

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