Building a brand in the wine category cover
Building a brand in the wine category cover
The Retail Influencer

Building a brand in the wine category

Building a brand in the wine category

25min |26/03/2024
Play
Building a brand in the wine category cover
Building a brand in the wine category cover
The Retail Influencer

Building a brand in the wine category

Building a brand in the wine category

25min |26/03/2024
Play

Description

In retail, wine is unique. Brands don’t dominate the category but the product does. Therefore building a brand is quite an achievement. In this episode of the Retail influencer, Vincent Panneels chats with Javiera Vial Wünkhaus from VSPT Wine and Olivier Lejeune from Schenk Benelux about how Gato Negro built a name, developed itself and became a successful wine brand on the market.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

In retail, wine is unique. Brands don’t dominate the category but the product does. Therefore building a brand is quite an achievement. In this episode of the Retail influencer, Vincent Panneels chats with Javiera Vial Wünkhaus from VSPT Wine and Olivier Lejeune from Schenk Benelux about how Gato Negro built a name, developed itself and became a successful wine brand on the market.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

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Description

In retail, wine is unique. Brands don’t dominate the category but the product does. Therefore building a brand is quite an achievement. In this episode of the Retail influencer, Vincent Panneels chats with Javiera Vial Wünkhaus from VSPT Wine and Olivier Lejeune from Schenk Benelux about how Gato Negro built a name, developed itself and became a successful wine brand on the market.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Description

In retail, wine is unique. Brands don’t dominate the category but the product does. Therefore building a brand is quite an achievement. In this episode of the Retail influencer, Vincent Panneels chats with Javiera Vial Wünkhaus from VSPT Wine and Olivier Lejeune from Schenk Benelux about how Gato Negro built a name, developed itself and became a successful wine brand on the market.


Hosted by Ausha. See ausha.co/privacy-policy for more information.

Share

Embed

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