This is the first of three episodes to discuss the digitalisation of the event industry. With the pandemic, Retail events were forced to accelerate their digitalisation and transformation into the hybrid future. This transformation impacts how retail professionals like yourself will network or showcase their products on events in the future. 

In this episode I chat with Ian Houghton and Dan Brain, Co-Founders of Mad//Fest. 

Their idea is that a business event can feel like a festival and be efficient. Last march, they also organised Mad//Anywhere, a digital event which was a vivid example of how a digital happening should be, with great content and also various options to practice digital networking. 

In the next 20 to 30 minutes, Ian, Dan and I discuss about the story of their Mad universe and how they concretely approach networking at their events, whether these are digital or live.

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