In this episode, I sit down with Chris Peterson, author of Red and Blue Customers, to explore the fascinating intersection of values and purchasing behavior. What if the way people vote actually influences how they shop? That’s exactly the question Chris set out to answer. Together we spoke among other things about insights from his research into conservative and liberal values, implications and opportunities for brands and retailers, and how values evolve in response to broader political climates.

Don’t forget to check out Chris's book Red and Blue Customers and request to take the test to see where your brand stands: https://www.lifemind.ai/book

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