All projects address designing the solution for the future state. However, most set up a Design Team or use consultants primarily of content experts to come up with their best recommendation. However, recall: “Having the solution is not the solution”! The design process directly impacts your ability to get the solution adopted and sustained. Content expertise, while essential, is not sufficient, especially if your project is transformational. To consciously address scope and design, we need to also clarify mindset, culture and stakeholder behavior, all required for a complete picture of how the new state needs to function. The episode discusses the importance of these competencies as well as expansion of the design process to ensure the best solution is generated and can be adopted and sustained. How do you address design and is it working for you?

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