#3 - Ariane : l'IA au service de la relation client

12min | 07/29/2026

Description

Comment l'intelligence artificielle transforme-t-elle concrètement la relation client dans l'assurance ? Claire Milliat, Directrice Marketing et Expérience Client chez AXA France, présente Ariane, un programme de transformation marketing par la data et l'IA qui détecte en temps réel les moments de vie importants des clients — majorité d'un enfant, fin de crédit, départ à la retraite — pour permettre aux agents et conseillers d'être présents au bon moment. Tourné à VivaTech 2026.

Résultats, co-construction avec les équipes, éthique et protection des données personnelles : découvrez un cas d'usage IA déjà déployé et créateur de valeur.

👉 En savoir plus : https://www.axa.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About AXA

We always start with our customers. As one of the largest global insurers, our purpose is to act for human progress by protecting what matters.

Protection has always been at the core of our business, helping individuals, businesses and societies to thrive. And AXA has always been a leader, an innovator, an entrepreneurial company, fostering progress in all its dimensions. Our purpose also links back to the Group's roots. From the outset, AXA has been committed to acting as a force for collective good. From solidarity-based actions with AXA Hearts In Action to work on prevention issues with the AXA Research Fund and the fight against climate change, AXA has always been attentive to its social environment and embraced its responsibility as an insurer: responsibility for taking action upstream in order to better understand risks, with one goal in mind: to ensure better protection.

Discover different themes on AXA Podcast!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About AXA

We always start with our customers. As one of the largest global insurers, our purpose is to act for human progress by protecting what matters.

Protection has always been at the core of our business, helping individuals, businesses and societies to thrive. And AXA has always been a leader, an innovator, an entrepreneurial company, fostering progress in all its dimensions. Our purpose also links back to the Group's roots. From the outset, AXA has been committed to acting as a force for collective good. From solidarity-based actions with AXA Hearts In Action to work on prevention issues with the AXA Research Fund and the fight against climate change, AXA has always been attentive to its social environment and embraced its responsibility as an insurer: responsibility for taking action upstream in order to better understand risks, with one goal in mind: to ensure better protection.

Discover different themes on AXA Podcast!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Comment l'intelligence artificielle transforme-t-elle concrètement la relation client dans l'assurance ? Claire Milliat, Directrice Marketing et Expérience Client chez AXA France, présente Ariane, un programme de transformation marketing par la data et l'IA qui détecte en temps réel les moments de vie importants des clients — majorité d'un enfant, fin de crédit, départ à la retraite — pour permettre aux agents et conseillers d'être présents au bon moment. Tourné à VivaTech 2026.

Résultats, co-construction avec les équipes, éthique et protection des données personnelles : découvrez un cas d'usage IA déjà déployé et créateur de valeur.

👉 En savoir plus : https://www.axa.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About AXA

We always start with our customers. As one of the largest global insurers, our purpose is to act for human progress by protecting what matters.

Protection has always been at the core of our business, helping individuals, businesses and societies to thrive. And AXA has always been a leader, an innovator, an entrepreneurial company, fostering progress in all its dimensions. Our purpose also links back to the Group's roots. From the outset, AXA has been committed to acting as a force for collective good. From solidarity-based actions with AXA Hearts In Action to work on prevention issues with the AXA Research Fund and the fight against climate change, AXA has always been attentive to its social environment and embraced its responsibility as an insurer: responsibility for taking action upstream in order to better understand risks, with one goal in mind: to ensure better protection.

Discover different themes on AXA Podcast!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About AXA

We always start with our customers. As one of the largest global insurers, our purpose is to act for human progress by protecting what matters.

Protection has always been at the core of our business, helping individuals, businesses and societies to thrive. And AXA has always been a leader, an innovator, an entrepreneurial company, fostering progress in all its dimensions. Our purpose also links back to the Group's roots. From the outset, AXA has been committed to acting as a force for collective good. From solidarity-based actions with AXA Hearts In Action to work on prevention issues with the AXA Research Fund and the fight against climate change, AXA has always been attentive to its social environment and embraced its responsibility as an insurer: responsibility for taking action upstream in order to better understand risks, with one goal in mind: to ensure better protection.

Discover different themes on AXA Podcast!

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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