Description
In this episode of B2B Business Class, Kevin Turner, Managing Partner at TNT Brand Strategist, breaks down why LinkedIn positioning is more than just a content strategy and how to show up consistently and credibly in your market. He explains how to create a profile and post strategy that builds affinity with decision-makers, even before the first meeting. From navigating the latest algorithm changes to crafting a page that resonates beyond the pitch, this episode is packed with actionable insight for anyone looking to turn LinkedIn into a pipeline engine.
Join us as we discuss:
[6:44] The Uberfication of social media platforms and digital relationships
[14:37] LinkedIn’s constant evolution and debunking update rollout myths
[31:28] How the algorithm pushes preferred content and the rise of video
Check out these resources we mentioned during the podcast:
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