Banking on Digital Growth

Description

If you’re part of a financial brand marketing, sales, or leadership team, you know the entire industry is in the midst of exponential change fueled by new technologies. Consumers now make purchase decisions long before they walk into a physical branch location, if they walk into a branch at all, while mobile banks, digital lenders, and fintechs have transformed traditional growth models rooted in legacy broadcast marketing and branch sales strategies.Get ready to gain practical insights, proven ideas, and empowering inspiration as financial brand marketing and sales leaders, along with the leading digital marketing and sales technology firms, share their stories to help you maximize your digital growth potential here on Banking on Digital Growth.

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481 episodes

248) #ExponentialInsights - Drop Your Ego: Content Marketing and Lead Generation in the Digital Age
Financial brands and fintechs are scrambling to get a piece of the digital lead generation pie on social media platforms. But it’s not enough to be an analytical marketing guru these days. You’d better know how to handle a camera, too. Mark Lachance (https://www.linkedin.com/in/mark-lachance-74902615/) , CEO of Maxy Media (https://maxy.media/) and author of The Lucky Formula (https://marklachance.com/the-lucky-formula-mark-lachance/), tells us how his team is conquering the digital ad space on social media. Join us as we discuss: Digital marketing trends on today’s social media platforms (3:50) The ambiguity of content creation versus promotion (15:30) How “luck” is a force you can stack in your favor (23:29) Check out these resources we mentioned during the podcast: Mark Lachance (https://www.linkedin.com/in/mark-lachance-74902615/) Maxy Media (https://maxy.media/) The Lucky Formula (https://marklachance.com/the-lucky-formula-mark-lachance/) “The Luck Quiz” (http://theluckyformula.com/quiz) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
40min | Published on November 22, 2022
247) #ExponentialInsights - Digital Communities: Defying the Social Media Outrage Culture
When people think of digital communities, their thoughts likely turn to social media. But social media is simply a tool, and it’s a tool designed to curate one thing: content. Gina Bianchini (https://www.linkedin.com/in/ginabianchini/) , Founder and CEO of Mighty Networks (https://www.mightynetworks.com/) , tells us how she envisions building future digital communities around culture. Join us as we discuss: A strategic approach to building a digital community (4:33) The hamster wheel of digital content curation (18:38) Conflating social media with authentic digital community culture (30:18) Check out these resources we mentioned during the podcast: Gina Bianchini (https://www.linkedin.com/in/ginabianchini/) Mighty Networks (https://www.mightynetworks.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
45min | Published on November 21, 2022
246) #ExponentialInsights - Data Strategy: Maximizing Digital Growth for Your Credit Union
Credit unions have a significant opportunity to use data to help and educate their members, yet 70 percent of credit unions don’t have a data strategy. Many executives may point to the monetary cost of implementing such a plan, but what are the hidden costs of ignoring it? Anne Legg (https://www.linkedin.com/in/anne-legg/) , Founder of Thrive Strategic Services (https://www.anneleggthrive.com/) , tells us why more credit unions should implement a data strategy to ease their members’ friction points. Join us as we discuss: The typical timeline for implementing a successful data strategy (14:27) Benchmarking institutional data culture and consumption (20:19) Cost of action versus inaction when budgeting a data strategy (27:44) Check out these resources we mentioned during the podcast: Anne Legg (https://www.linkedin.com/in/anne-legg/) Thrive Strategic Services (https://www.anneleggthrive.com/) Twitter (https://twitter.com/AnneTHRIVE) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
38min | Published on November 15, 2022
245) #BehindtheCover - The Obstacle Is the Way: Take Back Control of Your Narrative
Life has a way of putting obstacles in our path. But it’s how we choose to overcome those roadblocks that define us. Audrey Cannata (https://www.linkedin.com/in/audrey-cannata-6784191a1/) , Operations Lead at the Digital Growth Institute (https://www.digitalgrowth.com/) , joins me for another episode of our Behind the Cover series as we discuss Ryan Holiday’s The Obstacle Is the Way (http://theobstacleistheway.com/). By applying stoic wisdom, we can transform our account holders’ obstacles into opportunities to help guide them beyond financial pain. Join us as we discuss: Turning financial failure into a learning opportunity (7:09) Applying discipline and persistence to action (27:14) Quantitative versus qualitative investment opportunities (33:52) Check out these resources we mentioned during the podcast: The Obstacle Is the Way (http://theobstacleistheway.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
52min | Published on November 14, 2022
244) #ExponentialInsights - Beyond Sticky: Moving Past the Commodity of Price
Rather than leveraging their brands for change, banks and credit unions often get stuck in the institutional hamster wheel as opportunities for innovation die in a culture of “sameness.” But by stepping back from their busyness, they can reacquire their objective: creating a value proposition for their customers. Martha Bartlett Piland (https://www.linkedin.com/in/marthab1/) , President at BANKTASTIC (https://banktastic.com/index.php) and author of Beyond Sticky (https://banktastic.com/learn/books#!/~/), tells us how financial brands can overcome their fear of focus and get back into the branding game. Join us as we discuss: Breaking away from the busyness to regain perspective (3:59) Pivoting back to focusing on giving value to your customers (18:22) Taking advantage of comm channels to spread brand awareness (32:22) Check out these resources we mentioned during the podcast: Martha Bartlett Piland (https://www.linkedin.com/in/marthab1/) BANKTASTIC (https://banktastic.com/index.php) Beyond Sticky (https://banktastic.com/learn/books#!/~/) Her-Bank.com (https://her-bank.com/) BankMD.com (https://bankmd.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast). Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
38min | Published on November 8, 2022
243) #ExponentialInsights - The Divorce Money Guide: Leveling the Financial Playing Field in Divorce
Divorce is a messy business. And it can become an even more convoluted nightmare when one or more parties commit financial fraud. That’s why Forensic Accountant and Fraud Investigator Tracy Coenen (https://www.linkedin.com/in/tracycoenen/) authored The Divorce Money Guide (https://www.fraudcoach.com/divorcemoneyguide) to help spouses who have lost control of their financial security. Tracy shares why she saw a need to create her ten-step guide and how she thinks financial brands can empower their account holders during a divorce. Join us as we discuss: The complexities of navigating money during a divorce (8:50) Analyzing unusual behavior with AI and data analytics (14:16) Opportunities for coaching through the divorce process (19:17) Check out these resources we mentioned during the podcast: Tracy Coenen (https://www.linkedin.com/in/tracycoenen/) The Divorce Money Guide (https://www.fraudcoach.com/divorcemoneyguide) Instagram (https://www.instagram.com/divorcemoneyguide/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
26min | Published on November 7, 2022
242.) #ExponentialInsights - Prioritize, Never Sacrifice: Your Money Vehicle to Financial Literacy
During his NFL tenure, Jedidiah Collins (https://www.linkedin.com/in/jedidiah-collins/) had an epiphany: he and many of his fellow players were financially illiterate. He knew he had to take action and address his poor financial habits. He needed a money vehicle. The Founder and CEO of Money Vehicle (https://yourmoneyvehicle.com/) and author of Your Money Vehicle: How to Begin Driving to Financial Freedom! (https://www.amazon.com/Your-Money-Vehicle-Driving-Financial-ebook/dp/B08596991L/ref=sr_1_1?crid=YAH06YNR6DD7&keywords=your+money+vehicle&qid=1664482983&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=your+money+vehicle+%2Caps%2C356&sr=8-1) shares his mission to spread financial literacy to the masses. Join us as we discuss: Jedidiah’s inspiration for coaching financial literacy (3:13) The financial literacy knowledge gap and misconceptions (11:42) Envisioning a future without positive change in literacy (28:11) Check out these resources we mentioned during the podcast: Jedidiah Collins (https://www.linkedin.com/in/jedidiah-collins/) Money Vehicle (https://yourmoneyvehicle.com/) Your Money Vehicle: How to Begin Driving to Financial Freedom! (https://www.amazon.com/Your-Money-Vehicle-Driving-Financial-ebook/dp/B08596991L/ref=sr_1_1?crid=YAH06YNR6DD7&keywords=your+money+vehicle&qid=1664482983&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=your+money+vehicle+%2Caps%2C356&sr=8-1) jed@yourmoneyvehicle.com (mailto:jed@yourmoneyvehicle.com) @FullbackofFinance (https://twitter.com/FullbackFinance) Rich Dad, Poor Dad (https://www.amazon.com/Rich-Dad-Poor-Teach-Middle/dp/1612680194) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117), on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS), or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
45min | Published on November 1, 2022
241) #ExponentialInsights - “Conotext” in Digital Marketing: The Paradox of Choice in Digital Channels
As digital continues to dominate the marketing strategies of financial brands, an abundance of opportunities has left many FIs and fintechs feeling overwhelmed. By injecting people back into the digital equation, marketing teams and CEOs can escape this “channel paralysis.” Jim Craig (https://www.linkedin.com/in/jimncraig/) , Co-Founder of Conotext, LLC (https://conotext.com/) , tells us how financial brands can best utilize age-old tactics to up their digital marketing game. Join us as we discuss: - Paradox of choice in digital channel proliferation (5:18) - Playing the long game in your SEO strategy (12:49) - The cultural aspect of service versus sales (26:02) Check out these resources we mentioned during the podcast: - Jim Craig (https://www.linkedin.com/in/jimncraig/) - jim.craig@conotext.com - Conotext, LLC (https://conotext.com/) You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts (https://podcasts.apple.com/us/podcast/banking-on-digital-growth/id1498837117) , on Spotify (https://open.spotify.com/show/6ml7uCQ7HoVvWTYUNpdUfS) , or here (https://www.digitalgrowth.com/podcast) . Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
41min | Published on October 31, 2022
240) #ExponentialInsights - Story-selling: Targeting Your Audience Through Decentralized Communication
Decentralized marketing communication is trending upward. To capture the attention of niche audiences, financial brands are spreading their wings in crafting their storytelling narrative. But with an abundance of communication opportunities, it’s easy for banks and credit unions to muddle their message. Sarah Cooke (https://www.linkedin.com/in/sarahsnellcooke/), Founder of Cooke Consulting Solutions (https://www.cookeconsultingsolutions.com/), tells us why a solid communication strategy is essential in marketing and how your financial brand can lay the groundwork for good “story-selling.” Join us as we discuss: Transformational patterns in communication over the last decade (4:21) The marketing-communications relationship (14:27) Preparing a crisis communication plan (26:27) Check out these resources we mentioned during the podcast: Cooke Consulting Solutions sarah@cookeconsultingsolutions.com Sarah Cooke You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or here. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
35min | Published on October 25, 2022
239) #ExponentialInsights - Hope is Not a Strategy: Ditching the 90s Operations Mode
An idea is only as good as its execution. Many financial brands struggle to deliver innovative products by using outdated operating models to push digital strategies. Alex Castro (https://www.linkedin.com/in/thealexcastro/), Founder of ReM Score (https://remscore.com/) and author of Measure, Execute, Win, tells us why so many brands have neglected proper execution in trying to force digital transformation. Join us as we discuss: - How strategic expectations can fall short in execution (6:43) - The innovation falloff rate in decision-making biases (15:08) - Why data is so crucial to execution (25:25) Check out these resources we mentioned during the podcast: Measure, Execute, Win - https://www.amazon.com/Measure-Execute-Win-Strategic-Initiative-ebook/dp/B07V5MT6F3 ReM Score - https://remscore.com/ MCorp - https://the-mcorp.com/ You can find this interview and many more by subscribing to Banking on Digital Growth on Apple Podcasts, on Spotify, or at DigitalGrowth.com. Listening on a desktop & can’t see the links? Just search for Banking on Digital Growth in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.
36min | Published on October 24, 2022

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