Description

Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

In this NAB Show 2025 interview, Frédéric Sanuy of Activo® speaks with Louis Matignon, VP Sales at Perfect Memory, about their groundbreaking approach to media asset management.

Louis introduces Perfect Memory's media ecosystem platform, built over recent years, which delivers a revolutionary asset management system for both media and digital assets. What sets their approach apart is their focus on structuring data to make it truly usable for their clients, addressing the challenge of siloed information across organizations.

The interview explores how Perfect Memory bridges the gap between various production systems, rights management tools, playout systems, and more, creating an effective supply chain for data movement throughout the organization.

Their solution maps all this data into a specific business model relevant to each customer, enabling intuitive navigation and access. Louis emphasizes the importance of developing a comprehensive data strategy before diving into AI implementation - a philosophy that resonates increasingly with the market after many failed AI projects.

Perfect Memory's platform allows users to access, find, and explore all their digital assets effectively, making operations leaner, more efficient, and adaptable to business changes.

The company serves clients across various sectors including broadcasters, sports organizations like NASCAR in the US, and intelligence companies throughout Europe and the Middle East. Their vision is to bring their data expertise to the US market, helping organizations prioritize robust data strategies as the foundation for their digital transformation journeys.

For more information on Perfect Memory: https://www.perfect-memory.com

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