Description

Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

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In this NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with Danny Peters, Business Development Vice President for the Americas at Elements, about their comprehensive media ecosystem solution.

Danny explains how Elements delivers a versatile media ecosystem built upon a range of storage technologies, designed to handle the increasingly challenging demands of modern media production. Their on-premise storage appliances support multiple users working with extremely high frame rates and large file sizes, a crucial capability as media resolution continues to grow beyond 4K to 8K and even 12K.

The interview highlights Elements' flexibility in creating proxy workflows that allow creative applications like editing and color grading to function efficiently, while also providing secure remote access to proxies.

This hybrid approach solves the challenge of working with massive media files that are impractical to upload to the cloud, without compromising on creative collaboration. Viewers will appreciate Elements' impressive web-based user interface built on AngularJS that offers powerful metadata, sharing, and asset management capabilities.

The system handles various file types beyond video, including audio, photographs, scripts, budgets, Excel spreadsheets, and PDFs, creating a true end-to-end solution for media organizations. The conversation also covers Elements' integration with AI technologies for metadata extraction and their browser-based viewer that allows for easy scrubbing, playback at different speeds, marking in/out points, and even multi-layer timeline editing, all accessible from any device with an HTML5 browser.

For studios, post-production companies, production houses, advertising agencies, and corporate media teams looking for efficient media management solutions, this interview provides valuable insights into a system that balances performance and accessibility.

For more information on Elements: https://elements.tv #digitalassetmanagement #nabshow

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