Description

Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

• OnDAM Paris: https://www.ondamparis.com

• DAM NEWS: https://digitalassetmanagementnews.org

In this NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with a representative from Mimir about their innovative cloud-native media asset management platform and their sister product, Saga.

The interview begins with an overview of both solutions: Saga, a newsroom story-centric system designed for today's multi-platform publishing environment, and Mimir, a comprehensive media asset management system with DAM, PAM, and MAM functionalities.

Both products are fully cloud-native and serverless, requiring no on-premises infrastructure. What makes Mimir particularly powerful is its approach to media assets. The system creates cloud-based proxies of all content while maintaining high-resolution files on any storage solution - whether NAS, SAN, or cloud storage. Mimir then leverages third-party AI tools to analyze this content, extracting valuable metadata through transcription, translation, image analysis, and face detection, making everything searchable within a unified interface. The representative shares how Mimir has experienced impressive growth, doubling in size almost yearly since its launch around 2020.

This success stems partly from the broadcast industry's growing trust in cloud technology, recognizing its cost transparency and enhanced security compared to traditional solutions.

The conversation highlights Mimir's diverse customer base beyond traditional media organizations. From major hotel chains managing hundreds of thousands of room images to subsea companies using AI to inspect underwater cables,Mimir serves anyone working with large volumes of visual content.

The interview concludes with insights on semantic search advancements, with Mimir developing ways to combine metadata filtering with vectorized content searching for more efficient retrieval. The company maintains an AI-agnostic approach, allowing customers to use the best AI tools for specific tasks without being locked into a single vendor's capabilities.

For more information on Mimir: https://www.onemimir.com

Hosted by Ausha. See ausha.co/privacy-policy for more information.