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ctivo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):
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In this NAB Show 2025 interview, Frédéric Sanuy of Activo® speaks with Gergana from LucidLink about their innovative remote collaboration solution that's transforming how media professionals work with large files.
Gergana, who has been with LucidLink for four years, explains how their technology enables seamless collaboration with large media files across remote and hybrid work environments.
The company primarily serves media agencies, production companies, and post-production houses – anyone who needs to collaborate with large media assets. LucidLink's solution provides a truly hybrid storage approach that adapts to clients' specific workflow needs.
At NAB 2025, they're showcasing their latest innovations, including enhanced admin controls for IT administrators that enable teams to scale with more users across multiple offices, and their new dynamic tiering feature that helps reduce costs for media companies with less frequently accessed projects.
The interview also highlights LucidLink's new iOS support for on-the-go work and review capabilities, with plans to expand with SDK and other integrations later in the year. This will allow partners to plug into their ecosystem, creating a more interconnected experience for common customers.
Gergana also addresses LucidLink's approach to security and AI, explaining their zero-knowledge security policy that prevents both LucidLink and cloud storage providers from seeing any customer data, prioritizing security while still enabling customers to leverage AI through their own workflows.
For media professionals looking to enhance their remote collaboration capabilities with large files, LucidLink offers a secure, flexible solution designed specifically for the challenges of media production.
For more information on LucidLink: https://www.lucidlink.com #digitalassetmanagement #nabshow
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