ACTIVO - DAM ( Digital Asset Management ) - EN

OpenOrigins: Authenticating Media in the AI Era | Activo® at NAB Show 2025

02min | 08/14/2025|

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Description

Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

OnDAM Paris: https://www.ondamparis.com
DAM NEWS: https://digitalassetmanagementnews.org

In this NAB Show 2025 interview, Frédéric Sanuy of Activo® speaks with Mark Milstein, Director of Partnerships at OpenOrigins, about addressing one of today's most critical media challenges: verifying content authenticity in the age of AI.

Mark explains how OpenOrigins doesn't focus on identifying fake content (which is increasingly difficult with the proliferation of AI-generated material) but instead provides solutions that guarantee authentic content.

Their technology ensures that audiences and rights holders can verify what's real through proper documentation and information exchange.

The interview explores how 2025 is proving to be a pivotal year for the industry, as AI, data monetization, and content verification technologies converge. Mark shares how OpenOrigins has experienced a "tsunami of inbound interest" in their solutions, reflecting the market's urgent need for trust mechanisms in a world where distinguishing real from AI-generated content is increasingly challenging. A particularly interesting insight is Mark's view on AI as a new revenue channel for content creators, comparable to social media, print, or web distribution.

OpenOrigins helps protect content while enabling monetization opportunities in this emerging space. For media organizations, content creators, and rights holders navigating the complex landscape of AI and content authenticity, this interview provides valuable perspective on building trust while creating new revenue streams in the rapidly evolving digital media ecosystem.

Mark also mentions the upcoming CEPIC Congress in Juan-les-Pins, France, as a key event for anyone in the media licensing space looking to connect with industry leaders and explore partnership opportunities.

For more information on OpenOrigins: https://www.openorigins.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

OnDAM Paris: https://www.ondamparis.com
DAM NEWS: https://digitalassetmanagementnews.org

In this NAB Show 2025 interview, Frédéric Sanuy of Activo® speaks with Mark Milstein, Director of Partnerships at OpenOrigins, about addressing one of today's most critical media challenges: verifying content authenticity in the age of AI.

Mark explains how OpenOrigins doesn't focus on identifying fake content (which is increasingly difficult with the proliferation of AI-generated material) but instead provides solutions that guarantee authentic content.

Their technology ensures that audiences and rights holders can verify what's real through proper documentation and information exchange.

The interview explores how 2025 is proving to be a pivotal year for the industry, as AI, data monetization, and content verification technologies converge. Mark shares how OpenOrigins has experienced a "tsunami of inbound interest" in their solutions, reflecting the market's urgent need for trust mechanisms in a world where distinguishing real from AI-generated content is increasingly challenging. A particularly interesting insight is Mark's view on AI as a new revenue channel for content creators, comparable to social media, print, or web distribution.

OpenOrigins helps protect content while enabling monetization opportunities in this emerging space. For media organizations, content creators, and rights holders navigating the complex landscape of AI and content authenticity, this interview provides valuable perspective on building trust while creating new revenue streams in the rapidly evolving digital media ecosystem.

Mark also mentions the upcoming CEPIC Congress in Juan-les-Pins, France, as a key event for anyone in the media licensing space looking to connect with industry leaders and explore partnership opportunities.

For more information on OpenOrigins: https://www.openorigins.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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