ACTIVO - DAM ( Digital Asset Management ) - EN

Orange Logic: 26 Years of DAM Innovation | Activo® at NAB Show 2025

04min | 08/14/2025|

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Description

Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

OnDAM Paris: https://www.ondamparis.com
DAM NEWS: https://digitalassetmanagementnews.org

In this NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with Misti from Orange Logic about their comprehensive digital asset and media asset management platform.

Misti shares Orange Logic's impressive 26-year journey, starting in Montpellier, France, and growing from their roots in stock photo licensing to become a major player in the digital asset management space.

With DevOps teams still based in France and offices in Los Angeles, Orange Logic now serves clients worldwide with a remarkable 98% customer retention rate over its history.

The interview explores how Orange Logic distinguishes itself as an "engineering first" company rather than a "marketing first" company, focusing on product excellence before marketing efforts.

Misti explains their powerful digital rights management capabilities, which have become increasingly crucial in the new era of AI, where content protection and proper licensing are essential. Orange Logic views AI as a new revenue opportunity and distribution channel for content, comparable to social media or print. Their platform ensures rights holders can protect their content by clearly indicating which assets AI engines can learn from and when.

The conversation also covers Orange Logic's diverse clientele, including healthcare organizations, financial institutions, and media and entertainment companies. Misti highlights how the media and entertainment space is ripe for digital transformation, with many companies looking to replace homegrown platforms that limit their ability to leverage new technologies.

For organizations seeking robust DAM solutions with strong rights management capabilities to navigate the AI landscape, this interview provides valuable insights into one of the industry's most established and innovative platforms.

For more information on Orange Logic: https://www.orangelogic.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

Activo® is an independent digital strategy and transformation consultancy specializing in Digital Asset Management (DAM), Product Information Management (PIM) and Content Management System (CMS). Discover our services: https://www.activo-consulting.com Learn more about Digital Asset Management (DAM):

OnDAM Paris: https://www.ondamparis.com
DAM NEWS: https://digitalassetmanagementnews.org

In this NAB Show 2025 interview, Frédéric Sanuy from Activo® speaks with Misti from Orange Logic about their comprehensive digital asset and media asset management platform.

Misti shares Orange Logic's impressive 26-year journey, starting in Montpellier, France, and growing from their roots in stock photo licensing to become a major player in the digital asset management space.

With DevOps teams still based in France and offices in Los Angeles, Orange Logic now serves clients worldwide with a remarkable 98% customer retention rate over its history.

The interview explores how Orange Logic distinguishes itself as an "engineering first" company rather than a "marketing first" company, focusing on product excellence before marketing efforts.

Misti explains their powerful digital rights management capabilities, which have become increasingly crucial in the new era of AI, where content protection and proper licensing are essential. Orange Logic views AI as a new revenue opportunity and distribution channel for content, comparable to social media or print. Their platform ensures rights holders can protect their content by clearly indicating which assets AI engines can learn from and when.

The conversation also covers Orange Logic's diverse clientele, including healthcare organizations, financial institutions, and media and entertainment companies. Misti highlights how the media and entertainment space is ripe for digital transformation, with many companies looking to replace homegrown platforms that limit their ability to leverage new technologies.

For organizations seeking robust DAM solutions with strong rights management capabilities to navigate the AI landscape, this interview provides valuable insights into one of the industry's most established and innovative platforms.

For more information on Orange Logic: https://www.orangelogic.com

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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