George McGraw is the CEO and Founder of DigDeep. DigDeep is a human rights nonprofit serving the 2.2 million+ Americans without the sinks, bathtubs, or toilets that the rest of the developed World takes for granted.

I hope that the 2.2 million figure shocked you so much when I first mentioned it on that microphone a couple weeks ago in my introduction to my conversation with Colin Goddard from Source that you couldn't forget it. Cause I couldn't, honestly!

If the richest country in the World struggles to bring tap water and sewage services to its entire population, doesn't it mean that we're somewhat doomed everywhere around the World?

Actually, sitting down with George is exactly the kind of experience that makes you think: yes, there's a big problem. Probably even bigger than we all think it is. But at the same time, it's absolutely solvable. Or to quote him: humanity has solved much more complex issues than this one!

So why do we still repeatedly fail at closing the water gap? Why, despite the brilliant minds and charismatic leaders from Bill Gates to Mina Gulli through Matt Damon and, of course George McGraw, that devote themselves to solving that riddle, why do we keep failing?

Well, it might all boil down to one single issue. The wrong pocket's symptom. Those who've been in sales know the power of the right incentive! That is exactly where we're failing today. We heavily rely on utilities to manage water, and utilities are disincentivized to invest in helping these struggling communities because they would never be the ones reaping the benefits of this right move. 

But if there's one thing you'll be convinced of once you've listened to George, it's that we're not doomed at all. It takes half-full type of persons like him to bring us back on track, and I'm sure you'll exit this conversation freshly energized to go out and reap the five-to-one investment opportunity there is in doing what's right and good for everyone. 

So, if I'm right and George's message hits home with you, don't keep it secret. Take that podcast wherever you're listening from, hit the "share" button, and pass it over to one person over WhatsApp, LinkedIn, or TikTok for all that matters! Wanna distribute it further? Of course, please do so! But even just one person more that gets the message is one step closer to the goal of closing the water gap. 

Come on, do it, and I'll meet you on the other side. 

Will you help Closing the Water Gap and Save Lives?

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