(don't) Waste Water! | Water Tech to Solve the World

S11E4 - How SimpleLab Turned an Arsenic Removal Failure into a Lab Logistics Success

59min | 04/24/2024

Description

What once was a struggling Arsenic Removal company pivoted to a soaring Lab Logistics powerhouse, just about to expand from its US base to Europe! All on the back of... one simple advice you can apply today. Shall we explore this further? (of course, yes!)

More #water insights?

Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/

#️⃣ All the Links Mentioned in this Video #️⃣

🔗 SimpleLab's Website: https://gosimplelab.com/

🔗 TapScore's Website https://mytapscore.com/

🔗 Come say Hi to Johnny on LinkedIn: https://www.linkedin.com/in/johnnypujol/

🔗 My conversation with one of Johnny's Investor, John Robinson: https://dww.show/how-to-mitigate-4-shades-of-water-risk-through-impact-investing/

🔗 The Rethinking Water Conference in New York (and my coverage of the Water Crisis in America): https://dww.show/water-crisis-in-america/

🔗 My conversation with Megan Glover from 120Water: https://dww.show/whats-hidden-in-your-tap-water-dont-worry-your-utility-doesnt-really-know-better/

🎙️ Subscribe and Listen to the Don't Waste Water Podcast HERE 🎙️

Podcast Channel: https://youtube.com/@dwwpodcast

Main Channel: https://youtube.com/@AntoineWalterDWW

Smartlink: https://smartlink.ausha.co/dont-waste-water

Website: https://dww.show/podcast/

👋 SOCIAL MEDIA 👋

LinkedIn: https://www.linkedin.com/in/antoinewalter1/

Instagram: https://www.instagram.com/dwwpodcast/

Twitter: https://twitter.com/AntoineWalter7

🙋 QUESTION: What would you like me to cover next?

⏰ TIME CODES ⏰

00:00 In This Week's Episode

01:19 How to Test your Water

03:57 Who was first, SimpleLab or TapScore?

08:32 SimpleLab's Elevator Pitch

10:39 Pivoting from Arsenic Removal to Lab Logistics

15:24 Who gave SimpleLab a Winning Hint?

16:30 SimpleLab's ugly 2017 & 2018

18:14 What was SimpleLab's first product?

20:01 What did it change to Venture into B2B?

23:13 What is SimpleLab disrupting and how?

24:43 How much do Labs "love" SimpleLab?

26:29 SimpleLab's Business Model

28:07 SimpleLab vs 120Water

29:50 Who's competition to SimpleLab?

32:13 What's TapScore's Bestseller?

34:00 How should a Water Quality Test result look like?

36:49 Will TapScore roll out in Europe?

38:32 What's next for SimpleLab?

40:20 Could SimpleLab sell your Data?

44:02 What is SimpleLab's exit route?

46:15 Rapid Fire Questions

52:56 7 Insights from SimpleLab's CEO & Co-Founder

59:04 Conclusion

#WaterTest #LabTest #SimpleLab #WaterTech

About this Episode: Welcome to the (don't) Waste Water podcast! In each episode, Antoine Walter from DWW Media shares water, wastewater & water entrepreneurship stories. This show will teach you the water industry like you've never seen it. If you're asking how the water sector will overcome the water crises ahead, this podcast is for you.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Chapters

How to Test your Water
1min
Who was first, SimpleLab or TapScore?
3min
SimpleLab's Elevator Pitch
8min
Pivoting from Arsenic Removal to Lab Logistics
10min
Who gave SimpleLab a Winning Hint?
15min
SimpleLab's ugly 2017 & 2018
16min
What was SimpleLab's first product?
18min
What did it change to Venture into B2B?
20min
What is SimpleLab disrupting and how?
23min
How much do Labs "love" SimpleLab?
24min
SimpleLab's Business Model
26min
SimpleLab vs 120Water
28min
Who's competition to SimpleLab?
29min
What's TapScore's Bestseller?
32min
How should a Water Quality Test result look like?
34min
Will TapScore roll out in Europe?
36min
What's next for SimpleLab?
38min
Could SimpleLab sell your Data?
40min
What is SimpleLab's exit route?
44min
Rapid Fire Questions
46min
7 Insights from SimpleLab's CEO & Co-Founder
52min
Conclusion
59min

About (don't) Waste Water! | Water Tech to Solve the World

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?

💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!

📈 We talk water investment, water tech, water entrepreneurship and water market with entrepreneurs, thought leaders, book authors, scientists, investment funds, VCs, and C-Level experts from water majors.

➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices

🗓️ Tune in every Wednesday (don't miss out! 😅)

🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

Currently in its 10th Season, the "(don't) Waste Water" podcast has already welcomed around 250 guests from Water Majors (SUEZ, Veolia, Jacobs, Xylem, Kemira, Evoqua, Aquatech, SKion Water...), Scale-Ups (Cambrian Innovation, Epic Cleantec, Gradiant, Liqtech, 374Water, Gingko Bioworks...), Start-Ups (Puraffinity, KETOS, 120Water, ZwitterCo, Membrion, Source...), Universities (Berkeley, the Columbia Water Center), Investment Funds (Sciens Water, Mazarine, Burnt Island Ventures...), Business Accelerators (Imagine H2O, Elemental...), Book Authors (Seth Siegel, David Sedlak, David Lloyd Owen...) or Market Intelligence Companies (BlueTech Research, Global Water Intelligence, World Bank, OECD, Isle Utilities...). Or simply water legends like Gary White, Mina Guli or Andrew Benedek!

On the "(don't) Waste Water" podcast, I strive to make the Water Industry easy to understand for everyone, starting with water professionals, executives, and investors. Hence, he opens the microphone to seasoned, inspirational water experts to discuss their field of excellence.

No one can claim an all-around in-depth understanding of a matter as complex as Water. But piece by piece, you can rebuild the puzzle. With curiosity, patience, and passion, Antoine Walter explores topics such as Advanced Treatment Technologies, Water-Energy Nexus (Hydrogen, Lithium...), PFAS removal, Nature-Based Solutions, Wastewater Reuse, Distributed Water Treatments, Water Finance, and Water Entrepreneurship.

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

A particular field of interest is how innovation forms, grows and gets widely adopted in a complex and conservative field like the Water Industry. This may be one of the keys to achieving the United Nations Sustainable Development Goal n°6 - #SDG6.

Oh, and in short, about me: I'm a water engineer turned avid student of the water business, market, finance, and tech. I'm married, a happy father of three, and I'm French (nobody's perfect 😅).

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About (don't) Waste Water! | Water Tech to Solve the World

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?

💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!

📈 We talk water investment, water tech, water entrepreneurship and water market with entrepreneurs, thought leaders, book authors, scientists, investment funds, VCs, and C-Level experts from water majors.

➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices

🗓️ Tune in every Wednesday (don't miss out! 😅)

🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

Currently in its 10th Season, the "(don't) Waste Water" podcast has already welcomed around 250 guests from Water Majors (SUEZ, Veolia, Jacobs, Xylem, Kemira, Evoqua, Aquatech, SKion Water...), Scale-Ups (Cambrian Innovation, Epic Cleantec, Gradiant, Liqtech, 374Water, Gingko Bioworks...), Start-Ups (Puraffinity, KETOS, 120Water, ZwitterCo, Membrion, Source...), Universities (Berkeley, the Columbia Water Center), Investment Funds (Sciens Water, Mazarine, Burnt Island Ventures...), Business Accelerators (Imagine H2O, Elemental...), Book Authors (Seth Siegel, David Sedlak, David Lloyd Owen...) or Market Intelligence Companies (BlueTech Research, Global Water Intelligence, World Bank, OECD, Isle Utilities...). Or simply water legends like Gary White, Mina Guli or Andrew Benedek!

On the "(don't) Waste Water" podcast, I strive to make the Water Industry easy to understand for everyone, starting with water professionals, executives, and investors. Hence, he opens the microphone to seasoned, inspirational water experts to discuss their field of excellence.

No one can claim an all-around in-depth understanding of a matter as complex as Water. But piece by piece, you can rebuild the puzzle. With curiosity, patience, and passion, Antoine Walter explores topics such as Advanced Treatment Technologies, Water-Energy Nexus (Hydrogen, Lithium...), PFAS removal, Nature-Based Solutions, Wastewater Reuse, Distributed Water Treatments, Water Finance, and Water Entrepreneurship.

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

A particular field of interest is how innovation forms, grows and gets widely adopted in a complex and conservative field like the Water Industry. This may be one of the keys to achieving the United Nations Sustainable Development Goal n°6 - #SDG6.

Oh, and in short, about me: I'm a water engineer turned avid student of the water business, market, finance, and tech. I'm married, a happy father of three, and I'm French (nobody's perfect 😅).

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Description

What once was a struggling Arsenic Removal company pivoted to a soaring Lab Logistics powerhouse, just about to expand from its US base to Europe! All on the back of... one simple advice you can apply today. Shall we explore this further? (of course, yes!)

More #water insights?

Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/

#️⃣ All the Links Mentioned in this Video #️⃣

🔗 SimpleLab's Website: https://gosimplelab.com/

🔗 TapScore's Website https://mytapscore.com/

🔗 Come say Hi to Johnny on LinkedIn: https://www.linkedin.com/in/johnnypujol/

🔗 My conversation with one of Johnny's Investor, John Robinson: https://dww.show/how-to-mitigate-4-shades-of-water-risk-through-impact-investing/

🔗 The Rethinking Water Conference in New York (and my coverage of the Water Crisis in America): https://dww.show/water-crisis-in-america/

🔗 My conversation with Megan Glover from 120Water: https://dww.show/whats-hidden-in-your-tap-water-dont-worry-your-utility-doesnt-really-know-better/

🎙️ Subscribe and Listen to the Don't Waste Water Podcast HERE 🎙️

Podcast Channel: https://youtube.com/@dwwpodcast

Main Channel: https://youtube.com/@AntoineWalterDWW

Smartlink: https://smartlink.ausha.co/dont-waste-water

Website: https://dww.show/podcast/

👋 SOCIAL MEDIA 👋

LinkedIn: https://www.linkedin.com/in/antoinewalter1/

Instagram: https://www.instagram.com/dwwpodcast/

Twitter: https://twitter.com/AntoineWalter7

🙋 QUESTION: What would you like me to cover next?

⏰ TIME CODES ⏰

00:00 In This Week's Episode

01:19 How to Test your Water

03:57 Who was first, SimpleLab or TapScore?

08:32 SimpleLab's Elevator Pitch

10:39 Pivoting from Arsenic Removal to Lab Logistics

15:24 Who gave SimpleLab a Winning Hint?

16:30 SimpleLab's ugly 2017 & 2018

18:14 What was SimpleLab's first product?

20:01 What did it change to Venture into B2B?

23:13 What is SimpleLab disrupting and how?

24:43 How much do Labs "love" SimpleLab?

26:29 SimpleLab's Business Model

28:07 SimpleLab vs 120Water

29:50 Who's competition to SimpleLab?

32:13 What's TapScore's Bestseller?

34:00 How should a Water Quality Test result look like?

36:49 Will TapScore roll out in Europe?

38:32 What's next for SimpleLab?

40:20 Could SimpleLab sell your Data?

44:02 What is SimpleLab's exit route?

46:15 Rapid Fire Questions

52:56 7 Insights from SimpleLab's CEO & Co-Founder

59:04 Conclusion

#WaterTest #LabTest #SimpleLab #WaterTech

About this Episode: Welcome to the (don't) Waste Water podcast! In each episode, Antoine Walter from DWW Media shares water, wastewater & water entrepreneurship stories. This show will teach you the water industry like you've never seen it. If you're asking how the water sector will overcome the water crises ahead, this podcast is for you.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

Chapters

How to Test your Water
1min
Who was first, SimpleLab or TapScore?
3min
SimpleLab's Elevator Pitch
8min
Pivoting from Arsenic Removal to Lab Logistics
10min
Who gave SimpleLab a Winning Hint?
15min
SimpleLab's ugly 2017 & 2018
16min
What was SimpleLab's first product?
18min
What did it change to Venture into B2B?
20min
What is SimpleLab disrupting and how?
23min
How much do Labs "love" SimpleLab?
24min
SimpleLab's Business Model
26min
SimpleLab vs 120Water
28min
Who's competition to SimpleLab?
29min
What's TapScore's Bestseller?
32min
How should a Water Quality Test result look like?
34min
Will TapScore roll out in Europe?
36min
What's next for SimpleLab?
38min
Could SimpleLab sell your Data?
40min
What is SimpleLab's exit route?
44min
Rapid Fire Questions
46min
7 Insights from SimpleLab's CEO & Co-Founder
52min
Conclusion
59min

About (don't) Waste Water! | Water Tech to Solve the World

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?

💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!

📈 We talk water investment, water tech, water entrepreneurship and water market with entrepreneurs, thought leaders, book authors, scientists, investment funds, VCs, and C-Level experts from water majors.

➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices

🗓️ Tune in every Wednesday (don't miss out! 😅)

🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

Currently in its 10th Season, the "(don't) Waste Water" podcast has already welcomed around 250 guests from Water Majors (SUEZ, Veolia, Jacobs, Xylem, Kemira, Evoqua, Aquatech, SKion Water...), Scale-Ups (Cambrian Innovation, Epic Cleantec, Gradiant, Liqtech, 374Water, Gingko Bioworks...), Start-Ups (Puraffinity, KETOS, 120Water, ZwitterCo, Membrion, Source...), Universities (Berkeley, the Columbia Water Center), Investment Funds (Sciens Water, Mazarine, Burnt Island Ventures...), Business Accelerators (Imagine H2O, Elemental...), Book Authors (Seth Siegel, David Sedlak, David Lloyd Owen...) or Market Intelligence Companies (BlueTech Research, Global Water Intelligence, World Bank, OECD, Isle Utilities...). Or simply water legends like Gary White, Mina Guli or Andrew Benedek!

On the "(don't) Waste Water" podcast, I strive to make the Water Industry easy to understand for everyone, starting with water professionals, executives, and investors. Hence, he opens the microphone to seasoned, inspirational water experts to discuss their field of excellence.

No one can claim an all-around in-depth understanding of a matter as complex as Water. But piece by piece, you can rebuild the puzzle. With curiosity, patience, and passion, Antoine Walter explores topics such as Advanced Treatment Technologies, Water-Energy Nexus (Hydrogen, Lithium...), PFAS removal, Nature-Based Solutions, Wastewater Reuse, Distributed Water Treatments, Water Finance, and Water Entrepreneurship.

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

A particular field of interest is how innovation forms, grows and gets widely adopted in a complex and conservative field like the Water Industry. This may be one of the keys to achieving the United Nations Sustainable Development Goal n°6 - #SDG6.

Oh, and in short, about me: I'm a water engineer turned avid student of the water business, market, finance, and tech. I'm married, a happy father of three, and I'm French (nobody's perfect 😅).

Hosted on Ausha. See ausha.co/privacy-policy for more information.

About (don't) Waste Water! | Water Tech to Solve the World

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?

💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!

📈 We talk water investment, water tech, water entrepreneurship and water market with entrepreneurs, thought leaders, book authors, scientists, investment funds, VCs, and C-Level experts from water majors.

➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices

🗓️ Tune in every Wednesday (don't miss out! 😅)

🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

Currently in its 10th Season, the "(don't) Waste Water" podcast has already welcomed around 250 guests from Water Majors (SUEZ, Veolia, Jacobs, Xylem, Kemira, Evoqua, Aquatech, SKion Water...), Scale-Ups (Cambrian Innovation, Epic Cleantec, Gradiant, Liqtech, 374Water, Gingko Bioworks...), Start-Ups (Puraffinity, KETOS, 120Water, ZwitterCo, Membrion, Source...), Universities (Berkeley, the Columbia Water Center), Investment Funds (Sciens Water, Mazarine, Burnt Island Ventures...), Business Accelerators (Imagine H2O, Elemental...), Book Authors (Seth Siegel, David Sedlak, David Lloyd Owen...) or Market Intelligence Companies (BlueTech Research, Global Water Intelligence, World Bank, OECD, Isle Utilities...). Or simply water legends like Gary White, Mina Guli or Andrew Benedek!

On the "(don't) Waste Water" podcast, I strive to make the Water Industry easy to understand for everyone, starting with water professionals, executives, and investors. Hence, he opens the microphone to seasoned, inspirational water experts to discuss their field of excellence.

No one can claim an all-around in-depth understanding of a matter as complex as Water. But piece by piece, you can rebuild the puzzle. With curiosity, patience, and passion, Antoine Walter explores topics such as Advanced Treatment Technologies, Water-Energy Nexus (Hydrogen, Lithium...), PFAS removal, Nature-Based Solutions, Wastewater Reuse, Distributed Water Treatments, Water Finance, and Water Entrepreneurship.

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

A particular field of interest is how innovation forms, grows and gets widely adopted in a complex and conservative field like the Water Industry. This may be one of the keys to achieving the United Nations Sustainable Development Goal n°6 - #SDG6.

Oh, and in short, about me: I'm a water engineer turned avid student of the water business, market, finance, and tech. I'm married, a happy father of three, and I'm French (nobody's perfect 😅).

Hosted on Ausha. See ausha.co/privacy-policy for more information.

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