(don't) Waste Water! | Water Tech to Solve the World | S12E1 - Growth Story - How MembrIon Will Reach $50 Million ARR By 2030

Description

In January 2023, MembrIon raised a $12.5M Series B. Roughly two years later, they're on the verge of raising their Series C, but in between, it's been a bumpy road!

From zooming in on their target market to turning their business model around through signing their first commercial deals and re-modeling key positions in the team, there's A TON to learn from the MembrIon crew.

They've opened me the door of their offices, factory (and investor), and openly shared everything that matters, so the best I could do was to articulate their story best!

How does a Series B transform a growth stage water tech? How does a water tech company align for growth? What sacrifices do you need to make to succeed in water technology adoption? How does a Series B company grow towards its Series C? How does a VC Investor interact with its water tech portfolio? This - and much more - is in this week's story: MembrIon's Growth Story

(As always, if this is of value to you, make sure to subscribe.)

More #water insights? Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/

#️⃣ All the Links Mentioned in this Video #️⃣

MembrIon's Website: https://membrion.com/

PureTerra Ventures' Website: https://pureterra.com/

My first interview with Greg Newbloom: https://dww.show/membrion-ceo-that-raised-22m-reveals-his-one-trick-you-must-copy-today/

Value Driven / Crisis Driven: https://dww.show/how-long-will-it-take-to-grow-the-4-stages-of-water-innovation/

🎙️ PODCAST 🎙️

Website: https://dww.show/podcast/

Smartlink: https://smartlink.ausha.co/dont-waste-water

🙋 QUESTION: What would you like me to cover next?

⏰ TIME CODES ⏰

00:00 MembrIon's Growth Story

03:42 Embracing the Journey 1

0:49 Gathering a Crew

17:10 Product Market Fit

21:34 Market Adoption

27:24 Business Model Pivot

34:13 The First Order

40:04 Ramping Up

48:42 Series C

51:01 2030

54:40 Epilogue

#WaterTech #GrowthStage #GrowthStory

About this Podcast: Welcome to the (don't) Waste Water podcast! In each episode, Antoine Walter from DWW Media shares water, wastewater & water entrepreneurship stories. This show will teach you the water industry like you've never seen it. If you're asking how the water sector will overcome the water crises ahead, this episode is for you.

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About (don't) Waste Water! | Water Tech to Solve the World

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?

💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!

📈 We talk water investment, water tech, water entrepreneurship and water market with entrepreneurs, thought leaders, book authors, scientists, investment funds, VCs, and C-Level experts from water majors.

➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices

🗓️ Tune in every Wednesday (don't miss out! 😅)

🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

Currently in its 10th Season, the "(don't) Waste Water" podcast has already welcomed around 200 guests from Water Majors (SUEZ, Veolia, Jacobs, Xylem, Kemira, Evoqua, Aquatech, SKion Water...), Scale-Ups (Cambrian Innovation, Epic Cleantec, Liqtech, 374Water, Gingko Bioworks...), Start-Ups (Puraffinity, KETOS, 120Water, ZwitterCo, Membrion, Source...), Universities (Berkeley, the Columbia Water Center), Investment Funds (Sciens Water, Mazarine, Burnt Island Ventures...), Business Accelerators (Imagine H2O, Elemental...), Book Authors (Seth Siegel, David Sedlak, David Lloyd Owen...) or Market Intelligence Companies (BlueTech Research, Global Water Intelligence, World Bank, OECD, Isle Utilities...). Or simply water legends like Mina Guli or Andrew Benedek!

On the "(don't) Waste Water" podcast, I strive to make the Water Industry easy to understand for everyone, starting with water professionals, executives, and investors. Hence, he opens the microphone to seasoned, inspirational water experts to discuss their field of excellence.

No one can claim an all-around in-depth understanding of a matter as complex as Water. But piece by piece, you can rebuild the puzzle. With curiosity, patience, and passion, Antoine Walter explores topics such as Advanced Treatment Technologies, Water-Energy Nexus (Hydrogen, Lithium...), PFAS removal, Nature-Based Solutions, Wastewater Reuse, Distributed Water Treatments, Water Finance, and Water Entrepreneurship.

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

A particular field of interest is how innovation forms, grows and gets widely adopted in a complex and conservative field like the Water Industry. This may be one of the keys to achieving the United Nations Sustainable Development Goal n°6 - #SDG6.

ABOUT ME:

I'm a second-generation Water Professional - the legend says my dad traded excavator sessions for me in river banks against lunch invitations. I followed on this early start by completing a Master's in Hydraulics and Environmental Engineering, then won the "Golden Mission" contest organized by ENGIE (GDF-SUEZ).

This led me to travel the Asia-Pacific region for one year to explore, amongst others, water treatment in Hong Kong, desalination facilities in Melbourne, water distribution management in Jakarta, water innovation in Singapore or social water projects in New Delhi and Gujarat. All of that was documented in videos, blog articles, radio spots, and conferences in engineering and business schools (that's where I got hooked!)

I've then worked for SUEZ in Switzerland in strategic marketing, business development, and sales for the DACH and Nordic regions, with an emphasis on micropollutant removal.

I then joined GF Piping Systems in 2017 to take over the business development for the company's services in Europe, then for all Water Treatment and Lithium topics worldwide.

I've been a regular speaker at conferences on four continents, gave my first TEDx in 2022, and regularly acted as a host.

Since 2020, I've been hosting the "(don't) Waste Water" podcast and giving lectures in Business and Engineering schools.

I'm married, a happy father of three, and I'm French (nobody's perfect 😅).

About (don't) Waste Water! | Water Tech to Solve the World

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?

💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!

➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices

🗓️ Tune in every Wednesday (don't miss out! 😅)

🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

ABOUT ME:

I've then worked for SUEZ in Switzerland in strategic marketing, business development, and sales for the DACH and Nordic regions, with an emphasis on micropollutant removal.

I then joined GF Piping Systems in 2017 to take over the business development for the company's services in Europe, then for all Water Treatment and Lithium topics worldwide.

I've been a regular speaker at conferences on four continents, gave my first TEDx in 2022, and regularly acted as a host.

Since 2020, I've been hosting the "(don't) Waste Water" podcast and giving lectures in Business and Engineering schools.

I'm married, a happy father of three, and I'm French (nobody's perfect 😅).

Description

In January 2023, MembrIon raised a $12.5M Series B. Roughly two years later, they're on the verge of raising their Series C, but in between, it's been a bumpy road!

They've opened me the door of their offices, factory (and investor), and openly shared everything that matters, so the best I could do was to articulate their story best!

(As always, if this is of value to you, make sure to subscribe.)

More #water insights? Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/

#️⃣ All the Links Mentioned in this Video #️⃣

MembrIon's Website: https://membrion.com/

PureTerra Ventures' Website: https://pureterra.com/

My first interview with Greg Newbloom: https://dww.show/membrion-ceo-that-raised-22m-reveals-his-one-trick-you-must-copy-today/

Value Driven / Crisis Driven: https://dww.show/how-long-will-it-take-to-grow-the-4-stages-of-water-innovation/

🎙️ PODCAST 🎙️

Website: https://dww.show/podcast/

Smartlink: https://smartlink.ausha.co/dont-waste-water

🙋 QUESTION: What would you like me to cover next?

⏰ TIME CODES ⏰

00:00 MembrIon's Growth Story

03:42 Embracing the Journey 1

0:49 Gathering a Crew

17:10 Product Market Fit

21:34 Market Adoption

27:24 Business Model Pivot

34:13 The First Order

40:04 Ramping Up

48:42 Series C

51:01 2030

54:40 Epilogue

#WaterTech #GrowthStage #GrowthStory

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About (don't) Waste Water! | Water Tech to Solve the World

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?

💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!

➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices

🗓️ Tune in every Wednesday (don't miss out! 😅)

🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

ABOUT ME:

I've then worked for SUEZ in Switzerland in strategic marketing, business development, and sales for the DACH and Nordic regions, with an emphasis on micropollutant removal.

I then joined GF Piping Systems in 2017 to take over the business development for the company's services in Europe, then for all Water Treatment and Lithium topics worldwide.

I've been a regular speaker at conferences on four continents, gave my first TEDx in 2022, and regularly acted as a host.

Since 2020, I've been hosting the "(don't) Waste Water" podcast and giving lectures in Business and Engineering schools.

I'm married, a happy father of three, and I'm French (nobody's perfect 😅).

About (don't) Waste Water! | Water Tech to Solve the World

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?

💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!

➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices

🗓️ Tune in every Wednesday (don't miss out! 😅)

🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

ABOUT ME:

I've then worked for SUEZ in Switzerland in strategic marketing, business development, and sales for the DACH and Nordic regions, with an emphasis on micropollutant removal.

I then joined GF Piping Systems in 2017 to take over the business development for the company's services in Europe, then for all Water Treatment and Lithium topics worldwide.

I've been a regular speaker at conferences on four continents, gave my first TEDx in 2022, and regularly acted as a host.

Since 2020, I've been hosting the "(don't) Waste Water" podcast and giving lectures in Business and Engineering schools.

I'm married, a happy father of three, and I'm French (nobody's perfect 😅).

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Description

In January 2023, MembrIon raised a $12.5M Series B. Roughly two years later, they're on the verge of raising their Series C, but in between, it's been a bumpy road!

They've opened me the door of their offices, factory (and investor), and openly shared everything that matters, so the best I could do was to articulate their story best!

(As always, if this is of value to you, make sure to subscribe.)

More #water insights? Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/

#️⃣ All the Links Mentioned in this Video #️⃣

MembrIon's Website: https://membrion.com/

PureTerra Ventures' Website: https://pureterra.com/

My first interview with Greg Newbloom: https://dww.show/membrion-ceo-that-raised-22m-reveals-his-one-trick-you-must-copy-today/

Value Driven / Crisis Driven: https://dww.show/how-long-will-it-take-to-grow-the-4-stages-of-water-innovation/

🎙️ PODCAST 🎙️

Website: https://dww.show/podcast/

Smartlink: https://smartlink.ausha.co/dont-waste-water

🙋 QUESTION: What would you like me to cover next?

⏰ TIME CODES ⏰

00:00 MembrIon's Growth Story

03:42 Embracing the Journey 1

0:49 Gathering a Crew

17:10 Product Market Fit

21:34 Market Adoption

27:24 Business Model Pivot

34:13 The First Order

40:04 Ramping Up

48:42 Series C

51:01 2030

54:40 Epilogue

#WaterTech #GrowthStage #GrowthStory

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About (don't) Waste Water! | Water Tech to Solve the World

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?

💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!

➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices

🗓️ Tune in every Wednesday (don't miss out! 😅)

🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

ABOUT ME:

I've then worked for SUEZ in Switzerland in strategic marketing, business development, and sales for the DACH and Nordic regions, with an emphasis on micropollutant removal.

I then joined GF Piping Systems in 2017 to take over the business development for the company's services in Europe, then for all Water Treatment and Lithium topics worldwide.

I've been a regular speaker at conferences on four continents, gave my first TEDx in 2022, and regularly acted as a host.

Since 2020, I've been hosting the "(don't) Waste Water" podcast and giving lectures in Business and Engineering schools.

I'm married, a happy father of three, and I'm French (nobody's perfect 😅).

About (don't) Waste Water! | Water Tech to Solve the World

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?

💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!

➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices

🗓️ Tune in every Wednesday (don't miss out! 😅)

🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

ABOUT ME:

I've then worked for SUEZ in Switzerland in strategic marketing, business development, and sales for the DACH and Nordic regions, with an emphasis on micropollutant removal.

I then joined GF Piping Systems in 2017 to take over the business development for the company's services in Europe, then for all Water Treatment and Lithium topics worldwide.

I've been a regular speaker at conferences on four continents, gave my first TEDx in 2022, and regularly acted as a host.

Since 2020, I've been hosting the "(don't) Waste Water" podcast and giving lectures in Business and Engineering schools.

I'm married, a happy father of three, and I'm French (nobody's perfect 😅).

Description

In January 2023, MembrIon raised a $12.5M Series B. Roughly two years later, they're on the verge of raising their Series C, but in between, it's been a bumpy road!

They've opened me the door of their offices, factory (and investor), and openly shared everything that matters, so the best I could do was to articulate their story best!

(As always, if this is of value to you, make sure to subscribe.)

More #water insights? Connect with me on Linkedin: https://www.linkedin.com/in/antoinewalter1/

#️⃣ All the Links Mentioned in this Video #️⃣

MembrIon's Website: https://membrion.com/

PureTerra Ventures' Website: https://pureterra.com/

My first interview with Greg Newbloom: https://dww.show/membrion-ceo-that-raised-22m-reveals-his-one-trick-you-must-copy-today/

Value Driven / Crisis Driven: https://dww.show/how-long-will-it-take-to-grow-the-4-stages-of-water-innovation/

🎙️ PODCAST 🎙️

Website: https://dww.show/podcast/

Smartlink: https://smartlink.ausha.co/dont-waste-water

🙋 QUESTION: What would you like me to cover next?

⏰ TIME CODES ⏰

00:00 MembrIon's Growth Story

03:42 Embracing the Journey 1

0:49 Gathering a Crew

17:10 Product Market Fit

21:34 Market Adoption

27:24 Business Model Pivot

34:13 The First Order

40:04 Ramping Up

48:42 Series C

51:01 2030

54:40 Epilogue

#WaterTech #GrowthStage #GrowthStory

Hosted by Ausha. See ausha.co/privacy-policy for more information.

About (don't) Waste Water! | Water Tech to Solve the World

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?

💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!

➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices

🗓️ Tune in every Wednesday (don't miss out! 😅)

🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

ABOUT ME:

I've then worked for SUEZ in Switzerland in strategic marketing, business development, and sales for the DACH and Nordic regions, with an emphasis on micropollutant removal.

I then joined GF Piping Systems in 2017 to take over the business development for the company's services in Europe, then for all Water Treatment and Lithium topics worldwide.

I've been a regular speaker at conferences on four continents, gave my first TEDx in 2022, and regularly acted as a host.

Since 2020, I've been hosting the "(don't) Waste Water" podcast and giving lectures in Business and Engineering schools.

I'm married, a happy father of three, and I'm French (nobody's perfect 😅).

About (don't) Waste Water! | Water Tech to Solve the World

❓ Ever wondered how the #WaterIndustry was reacting to our World's Water Challenges? Water Scarcity? #SDG6? PFAS? Climate Change? Circular Economy? Digitization and Smart Water?

💪 Get the Water Market pulse for free. In one hour per week, while you do the dishes!

➡️ Leverage their insights, advice & experience and ensure to stay on top of best practices

🗓️ Tune in every Wednesday (don't miss out! 😅)

🌐 Find all the detailed episode notes, interviews, infographics, and more at http://dww.show

I actually firmly believe that regular listeners of the "(don't) Waste Water" podcast may, in the end, claim a "Water MBA!"

ABOUT ME:

I've then worked for SUEZ in Switzerland in strategic marketing, business development, and sales for the DACH and Nordic regions, with an emphasis on micropollutant removal.

I then joined GF Piping Systems in 2017 to take over the business development for the company's services in Europe, then for all Water Treatment and Lithium topics worldwide.

I've been a regular speaker at conferences on four continents, gave my first TEDx in 2022, and regularly acted as a host.

Since 2020, I've been hosting the "(don't) Waste Water" podcast and giving lectures in Business and Engineering schools.

I'm married, a happy father of three, and I'm French (nobody's perfect 😅).

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