Dans l’épisode nr. 3 de la saison 2 de "Go-to-Germany Stories", Andrea Vaugan discute avec Felix Nübold, Country Manager Germany chez Rapidmooc. Rapidmooc, une entreprise bootstrapped fondée à Lyon en 2016, est un fournisseur d'e-learning qui permet aux organisations de créer de manière rapide et facile des contenus de formation pour leurs équipes. Felix partage comment, avec le partenariat de longue date avec Andrea Vaugan et l'équipe de Wyngs, Rapidmooc a stratégiquement élargi sa présence en Allemagne, en mettant l'accent sur des actions concrètes, des workshops stratégiques, et en intégrant le feedback des clients. Ils explorent également les nuances de la création de confiance sur le marché allemand, les adaptations nécessaires du produit, et la gestion des responsabilités entre les équipes en France et en Allemagne. Un épisode rempli d'insights sur une internationalisation réussie en Allemagne. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Join Andrea in episode 2 of season 2 for an insightful conversation with David Frei, Head of DACH & Eastern Europe at Swan. David joined the European fintech early 2022 as their first employee outside of France and is running the Berlin office. Swan’s Banking-as-a-Service (BaaS) platform is the easiest way for companies to embed banking features. Via its simple APIs, European companies can integrate banking services (accounts, cards and payments) quickly and easily into their own product. Founded in 2019, Swan processes around 300 million euros of transactions per month, for 100+ companies across ten European countries. Swan has over 150 employees and is led by fintech experts and experienced entrepreneurs Nicolas Benady, Nicolas Saison and Mathieu Breton. The company was founded with the startup studio, eFounders, and has received growth capital from leading VC investors such as Lakestar, Accel, Creandum, and Bpifrance, with a recent Series B of € 37m. Discover how Swan's tailored sales strategies, pivotal partnerships, and cultural adaptations helped them succeed in the competitive German fintech ecosystem, all while maintaining a strong European spirit. David on Linkedin (https://www.linkedin.com/in/david-frei-berlin/) Swan on Linkedin (https://www.linkedin.com/company/swan-baas/) Andrea on Linkedin (https://www.linkedin.com/in/andreavaugan/) Wyngs on Linkedin (https://www.linkedin.com/company/wyngs/) Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this first episode of season 2 of Go-to-Germany Stories, Dominik Drechsler, Country Manager Germany at YouSign, shares his insights on successfully launching the French e-signature startup in the German market during the COVID-19 pandemic. Yousign is a major European player in electronic signature, document management and identification services. Founded in 2013 by Luc Pallavidino and Antoine Louiset, Yousign has more than 15,000 customers and over 4M monthly signatories, as well as a team of over 200 employees. Based in Caen and Paris, Yousign has offices in Germany and Italy.  Dominik and Andrea discuss the importance of product adaptation, trust-building through logos, and SEO optimization. Join us, as we delve deep into the world of cross-border entrepreneurship and B2B SaaS solutions. Dominik on Linkedin (https://www.linkedin.com/in/dominikdrechsler/) Yousign on Linkedin (https://www.linkedin.com/company/yousign/) Andrea on Linkedin (https://www.linkedin.com/in/andreavaugan/) Wyngs on Linkedin (https://www.linkedin.com/company/wyngs/) Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this episode, Andrea Vaugan interviews Eva Katernberg, a localization specialist and translator. They discuss the importance of localization and the differences between translation, localization, and transcreation. Eva explains that localization involves not only translating content but also adapting it culturally, including numbers, images, and cultural references. Transcreation, on the other hand, focuses on creative translation, especially for slogans and marketing campaigns. They emphasize the importance of hiring a professional translator who is a native speaker and has cultural expertise. They also discuss the benefits of outsourcing translation work and the potential risks of relying on internal employees who may not have the necessary skills or cultural understanding. #localization #translation #transcreation #culturaladaptation #professionaltranslator #outsourcing Key takeaways - Localization involves not only translation but also cultural adaptation of content. - Transcreation is a form of creative translation, often used for slogans and marketing campaigns. - Hiring a professional translator with cultural expertise is crucial for accurate and effective localization. - Outsourcing translation work to a specialized translator is recommended for quality and consistency. - Relying on internal employees for translation may result in inaccurate and poorly adapted content. Chapters 00:00 Introduction and Background 02:59 Understanding Localization and Transcreation 07:52 The Importance of Localization for the German Market 11:47 Challenges and Benefits of Professional Translation 23:17 When to Outsource and Risks of Internal Translation 27:45 Final Thoughts and Conclusion Hosted on Ausha. See ausha.co/privacy-policy for more information.

Andrea Vaugan interviews Tim Rath, the founder of Yoyaba, a leading B2B tech SaaS growth agency in the German market. They discuss how to approach the German market and the critical steps to launch a brand successfully. They emphasize the importance of mindset, market differences, and mechanics in the process and also highlight the need for thorough research, understanding the target market's pain points, and adapting the creative strategy to fit the local culture. They discuss the challenges of convincing investors and stakeholders to prioritize warming up the market over immediate revenue goals. They also touch on the key elements of building a European brand, such as formality, task-oriented communication, reliability, and transparency in data handling. They conclude by discussing the importance of personal interactions and offline events, especially for reaching the German Mittelstand (SMBs). Takeaways - Approaching the German market requires a specific mindset, understanding market differences, and implementing the right mechanics. - Thorough research and understanding of the target market's pain points are crucial for success. - Adapting the creative strategy to fit the local culture is essential for building a European brand. - Warming up the market and establishing trust before focusing on revenue goals is important, even if it requires convincing investors and stakeholders. - Personal interactions and offline events play a significant role in reaching the German Mittelstand. Chapters 00:00 Introduction and Background 03:15 Approaching the German Market 09:17 Thorough Research and Understanding of Pain Points 18:35 Adapting the Creative Strategy for a European Brand 25:03 Warming Up the Market: Trust Before Revenue 30:57 Building a European Brand: Mindset and Communication 37:08 Reaching the German Mittelstand: Personal Interactions and Offline Events Hosted on Ausha. See ausha.co/privacy-policy for more information.

In this new episode of Go-to-Germany Stories Caroline Langer and Andrea Vaugan take a look behind the scenes of the employer branding and international communications strategies of Doctolib - a prime example of what can happen when international market expansion is done right. ✅ Head of Employer Brand & International Communications at Doctolib today, Caroline is a trilingual marketing leader with a decade of experience across various domains. 🇪🇺 She leverages marketing strategies to enhance recruiting and internal communication efforts for the French and European healthcare company that employs more than 2800 team members across 4 countries and x offices. Caroline and podcast host Andrea Vaugan touch upon balancing global vs local needs in internal communications and even go into the practical depths of which tools to use and how Doctolib sets up meetings in an efficient way. And it wouldn’t be a Go-to-Germany episode without some crucial advice from Caroline on how to handle international recruiting at the beginning of your expansion journey. Hosted on Ausha. See ausha.co/privacy-policy for more information.

As the first season of Go-to-Germany Stories is coming to an end, Andrea Vaugan invites Torben Rabe, Global Partnerships Director and formerly Country Director Germany at Qonto. Qonto is one of the most successful French fintechs, providing an all-in-one business finance solution for European SMEs and freelancers. Torben, who is a German native, explains how Qonto's European DNA made the early market launches an almost natural step and how it helped drive collaboration across international teams, especially after Qonto joined forces with German fintech champion Penta. As this season's recurring theme, Torben further shares how Qonto forged strong local partnerships to grow customer trust in Germany from the very beginning. Torben Rabe on Linkedin (https://www.linkedin.com/in/torben-rabe/) Qonto on Linkedin (https://www.linkedin.com/company/qonto/) Penta on Linkedin (https://www.linkedin.com/company/pentabyqonto/) Andrea Vaugan on Linkedin (https://www.linkedin.com/in/andreavaugan/) Wyngs on Linkedin (https://www.linkedin.com/company/wyngs/) Hosted on Ausha. See ausha.co/privacy-policy for more information.

L’épisode 5 vous invite à écouter une conversation entre Andrea Vaugan et Philippe Chonion, responsable de l'expansion internationale chez Planity. Planity est une entreprise SaaS qui permet aux coiffeurs et instituts de beauté de numériser entièrement leurs services de réservation. Lui-même franco-allemand, Philippe aborde l’importance de structures d’équipes interculturelles efficaces. De cette manière, les expériences acquises sur le marché français peuvent être utilisées pour aider la croissance de l'entreprise sur le marché allemand, sans négliger l’aspect essentiel de la localisation du marché. Philippe Chonion sur Linkedin (https://www.linkedin.com/in/philippe-chonion/) Planity sur Linkedin (https://www.linkedin.com/company/planity.com/) Andrea Vaugan sur Linkedin (https://www.linkedin.com/in/andreavaugan/) Wyngs sur Linkedin (https://www.linkedin.com/company/wyngs/) Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dans l'épisode n° 4, vous pouvez entendre Andrea Vaugan discuter avec Bettina Proft, Head of International Development et Country Manager pour l'Allemagne et l'Autriche chez Little Cigogne. Little Cigogne apporte une solution simple, efficace et économique pour vêtir les enfants, de la naissance à l’âge de 14 ans. Bettina, native d'Allemagne mais vivant et travaillant en France depuis plus de 10 ans, parle des spécificités du lancement d'un e-commerce en Allemagne et de la façon dont le fait d'être français peut être utilisé comme un USP. Bettina Proft sur Linkedin (https://www.linkedin.com/in/bettinaproft/) Little Cigogne sur Linkedin (https://www.linkedin.com/company/little-cigogne/) Andrea Vaugan sur Linkedin (https://www.linkedin.com/in/andreavaugan/) Wyngs sur Linkedin (https://www.linkedin.com/company/wyngs/) Hosted on Ausha. See ausha.co/privacy-policy for more information.

Dans l'épisode n° 3, Andrea Vaugan invite Moritz Himmelreich, Head of Sales - DACH chez Matera, à raconter son Go-to-Germany Story. Matera est une Proptech start-up qui permet aux copropriétaires de gérer leurs immeubles sans faire appel à syndics traditionnels. Moritz, qui vit aujourd'hui à Berlin, explique comment son séjour à Paris l'a aidé à comprendre les différentes cultures d'entreprise et souligne l'importance de la communication interculturelle pour réussir sur le marché allemand. Moritz Himmelreich sur Linkedin (https://www.linkedin.com/in/moritz-himmelreich-187ab643/) Matera sur Linkedin (https://www.linkedin.com/showcase/matera-deutschland/) Andrea Vaugan sur Linkedin (https://www.linkedin.com/in/andreavaugan/) Wyngs sur Linkedin (https://www.linkedin.com/company/wyngs/) Hosted on Ausha. See ausha.co/privacy-policy for more information.