Go-to-Germany Stories

Description

Go-to-Germany-Stories is the podcast dedicated to expanding into the German market. Andrea Vaugan interviews entrepreneurs, country managers and other international expansion experts to discuss their most important learnings, successes, failures and much more. Through frank and open conversations, we offer all those involved in the exciting process of internationalisation concrete advice on how to successfully launch their business in international markets.

Hosted on Ausha. See ausha.co/privacy-policy for more information.

23 episodes

Season 1

Other episodes

#15 Martin Huegli - CCO at Back Market - Sustainable growth in Europe and beyond
If at any point since 2014 you were looking to buy a phone or laptop, more likely than not you know of them - Back Market 📱🔋 By offering a platform that ensures rigorous refurbishing processes and quality checks, Back Market enables consumers to make eco-friendly choices without compromising on performance or affordability. Active in 13 European countries today, as well as Australia, Japan, South Korea, the UK and the US, the Back Market teams have mastered one thing: 💫 The art of market expansion. 💫 A key player of this success since he joined the company in 2020 as GM Germany and then GM Europe, Martin Huegli now leads regional growth and expansion strategies as well as the global seller ecosystem as Back Market’s Chief Commercial Officer. Our host Andrea Vaugan had the pleasure to sit down with Martin for a thought-provoking conversation on Back Market’s journey so far: ✅ What they’re doing to push the category’s boundaries on an EU level, ✅ how the expansion process of an e-comm company might differ from that of other business models ✅ and where Martin wishes they had taken more risk Martin on Linkedin (https://www.linkedin.com/in/martinhuegli/) Back Market on Linkedin (https://www.linkedin.com/company/back-market/) Andrea on Linkedin (https://www.linkedin.com/in/andreavaugan/) Wyngs on Linkedin (https://www.linkedin.com/company/wyngs/?viewAsMember=true) Hosted on Ausha. See ausha.co/privacy-policy for more information.
49min | Published on May 30, 2024

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