In this episode, we sit down with Steph Vrona, the dynamic founder and CEO of High Def Studio, a powerhouse in cannabis marketing and retention strategies. With nearly a decade of experience in the cannabis industry, Steph shares her inspiring journey from corporate marketing to entrepreneurship, revealing how she turned a setback into an opportunity to create her own agency.

Join us as Steph dives into the critical importance of customer retention and loyalty in the cannabis space. She discusses the common pitfalls dispensaries face when attracting new customers without focusing on keeping the ones they already have. Learn why a solid retention strategy is beneficial and essential for long-term success.

Steph also shares her insights on optimizing dispensary operations, including how to implement effective loyalty programs that truly resonate with customers. Discover her expert tips on market research, discount strategies, and how to create a memorable customer experience that keeps patrons coming back.

Tune in for valuable advice on navigating the complexities of cannabis marketing and hear about Steph's passion for the industry that keeps her motivated despite its challenges.

Connect with Steph:   / stephvrona  

High Def Studio: https://highdef.studio/

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