The nudge, never heard of it? It is a new tool based on behavioral sciences. The objective is to encourage people to behave differently in their own environment
Obama created a nudge unit at the White House...Google, and eBay are using it too !
This approach and potential applications now appeals to companies worldwide who see it as an attractive way to provoke employees positive choices, like adopting eco-responsible actions or motivating female applications for employment positions of responsibility…